Flora Beauty to Launch MIND Naturals and Awe (Ô) CBD Skincare Brands with GlossWire
October 28 2021 - 7:05AM
Business Wire
Flora Growth Corp. (NASDAQ: FLGC) (“Flora” or the “Company”), a
leading all-outdoor cultivator and manufacturer of global cannabis
products and brands, announced today that its Flora Beauty division
has signed an agreement with GlossWire to feature its two skincare
brands, MIND Naturals and Awe (Ô), on GlossWire’s digital beauty
marketplace. The campaign launch is expected to begin November
10th, 2021.
GlossWire is an innovative global marketplace featuring a highly
curated mix of emerging and established brands that are making an
impact in the beauty and grooming spaces. Swipe technology and
social integration tools give brands valuable real-time data and
insights. The inclusion of Flora Beauty’s brands underscores the
appeal of these new brands and is expected to create significant
awareness with the American consumer in advance of the holiday
season.
"As GlossWire looks at innovation and trends in the beauty and
wellness space, both MIND Naturals and Awe (Ô) fit the criteria of
what we look for when bringing on both emerging and established
beauty brands,” stated Kimberly Carney, GlossWire Founder &
CEO. “The fact that both are under the Flora umbrella allows us to
have a larger conversation about how we can support them from a
trend and technology perspective which is what the GlossWire
marketplace excels at providing for both brands and the
consumer."
“We are very excited to see an innovative technology platform
like GlossWire seek our brands for their marketplace. This unique
intersection of tech and beauty allows for discovery, storytelling,
and a deeper understanding of the customer,” said Luis Merchan,
President and CEO of Flora Growth. “Partnering with a platform like
GlossWire not only increases market awareness for MIND Naturals and
Awe (Ô), but also allows us to further differentiate our brands by
tailoring future products and offerings to our customers’
needs.”
This opportunity was realized on the back of major recognition
for the Mind Naturals brand at the 2021 Cosmoprof North America
(“CPNA”) event. Specifically, Mind Naturals’ CBD Rich Moisturizer
was selected for its innovation in biodegradable packaging and
featured in a report on the most trendsetting products from CPNA
exhibitors produced in collaboration with renowned international
beauty trend forecasting authority, BEAUTYSTREAMS. Additionally,
Flora Beauty has commenced a campaign with revolutionary retailer
SHOWFIELDS to feature MIND Naturals and Awe (Ô) at its flagship
location in South Beach, Miami, as well as through its online
store.
About GlossWire
GlossWire is a two-sided global marketplace offering a one-stop
solution for personalization, innovation, and real-time insights.
For the consumer, GlossWire offers organic discovery of worldwide
beauty dedicated to curation, education and community with
immersive swipe voting and feedback for the brands. Beauty brands
can leverage that feedback to further expand their offering to
consumers to improve and streamline their strategies. For more
information, please visit https://www.glosswire.com/.
About Flora Growth Corp.
Flora is a cannabis company that leverages natural,
cost-effective cultivation practices to supply cannabis derivatives
to its diverse business divisions of cosmetics, hemp textiles, and
food and beverage. As the operator of one of the largest outdoor
cultivation facilities, Flora strives to market a higher-quality
premium product at below market prices. By prioritizing natural
ingredients and value-chain sustainability across its portfolio,
Flora creates premium products that help consumers restore and
thrive. Visit www.floragrowth.ca or follow @floragrowthcorp on
social for more information.
Cautionary Statement Concerning Forward-Looking
Statements
This document contains forward-looking statements. In addition,
from time to time, we or our representatives may make
forward-looking statements orally or in writing. We base these
forward-looking statements on our expectations and projections
about future events, which we derive from the information currently
available to us. Such forward-looking statements relate to future
events or our future performance, including: the size of markets
for cannabis and cannabis products; the collaboration with third
parties; and our business prospects and opportunities. You can
identify forward-looking statements by those that are not
historical in nature, particularly those that use terminology such
as “may,” “should,” “expects,” “anticipates,” “contemplates,”
“estimates,” “believes,” “plans,” “projected,” “predicts,”
“potential,” or “hopes” or the negative of these or similar terms.
In evaluating these forward-looking statements, you should consider
various factors, including: our ability to change the direction of
the Company; our ability to keep pace with new technology and
changing market needs; and the competitive environment of our
business. These and other factors may cause our actual results to
differ materially from any forward-looking statement.
Forward-looking statements are only predictions. The
forward-looking events discussed in this document and other
statements made from time to time by us or our representatives may
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forward-looking statement, whether as a result of uncertainties and
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applicable law.
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version on businesswire.com: https://www.businesswire.com/news/home/20211028005527/en/
Investor Relations Contact: Evan Veryard
evan.veryard@floragrowth.ca
Public Relations Contact: Cassandra Dowell +1 (858)
264-6600 flora@cmwmedia.com
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