SOUTH DEERFIELD, Mass.,
Oct. 12, 2021 /PRNewswire/ -- As
the holiday season fast approaches, a recent survey conducted by
OnePoll, and sponsored by Newell Brands, the makers of WoodWick®
candles, revealed that Americans aren't finding enough time to
dedicate to themselves, leaving many (65 percent) feeling less
engaged with friends and family throughout the season. To help
bring calm and intentionality to this hectic time of year, the
WoodWick luxury candle brand is encouraging Americans to reignite
their creativity, find new ways to entertain their senses, and be
more intentional with their "me-time" via a multi-sensory
experience.
"People are in desperate need of more 'me-time,' especially
ahead of the busy holiday season. Many Americans don't find
intentional moments for themselves until it's too late and before
they know it, their 'me-time' is on the backburner and their stress
is too much to bear," said Lisa
McCarthy, President of Home Fragrance at Newell Brands. "We
want to help people get ahead of the burnout by taking time to
themselves to practice activities that feel calming and
rejuvenating. Actions as simple as reading a book or lighting
a WoodWick® candle can help people maximize
their 'me-time.'"
As Americans continue to have an overwhelming desire for more
moments of "me-time," the WoodWick brand has created a
multi-sensory experience to help people maximize these moments of
indulgence. Alongside its new seasonal fragrances, the brand has
released four Spotify® playlists, available here, curated to
complement select fragrances from its collection. From
listening to the brand's playlists to the distinctive
crackle of the wooden wick and must-have fragrances of the
season, WoodWick candles can help Americans indulge in a bit of
pre-holiday, personal restoration.
The recent survey also revealed that people are desperately
searching for more "me-time," especially around the holidays. Many
of which reported that they would do almost anything for more
"me-time," throughout this busy season:
- 77 percent of Americans agree that having "me-time" to
decompress is necessary for getting through holiday festivities,
but 70 percent will put their "me-time" on hold if life gets too
hectic.
- Nearly two-thirds (65 percent) of Americans
said that finding purposeful "me-time" moments during the
holidays can help combat feeling overwhelmed, with nearly half
(46 percent) even agreeing they would endure listening to
the same song on repeat for three days straight if it meant getting
more time to themselves.
- The most draining activities throughout the holiday season
include cleaning dishes after a holiday meal (38 percent), wrapping
presents (35 percent) and cooking Thanksgiving dinner (34
percent).
- Over 70 percent of Americans report they already use candles
during their "me-time" moments, with nearly half noting the calming
qualities they provide while burning.
The WoodWick brand's seasonal lineup includes the new scents
Elderberry Bourbon and Juniper & Spruce, that will be available
starting November 1, 2021. These new
fragrances will be paired with long-time favorites,
Fireside and White Teak, available through the WoodWick online
store, Walmart,Walmart.com ($3 -
$31 MSRP) and other select retailers.
For more information or to purchase the seasonal fragrances, please
visit www.WoodWick.com. For inspiration and more indulgences,
follow the WoodWick brand on Instagram, Pinterest, Spotify and
Facebook.
About WoodWick®
Refined, elegant designs. Curated, sophisticated fragrances. A
distinctive, soothing crackle. WoodWick® candles have been
indulging the senses since 2006. Combining carefully selected
natural materials and luxury craftmanship poured into an iconic
hourglass vessel, WoodWick® candles feature patented Pluswick®
Innovation to share the signature crackling sound from the
natural-wood wick for a unique multi-sensory experience of sound,
sight, and fragrance.
About Newell Brands
Newell Brands (NASDAQ: NWL) is a leading global consumer goods
company with a strong portfolio of well-known brands, including
Rubbermaid®, Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®,
Elmer's®, Coleman®, Marmot®, Oster®, Sunbeam®, FoodSaver®, Mr.
Coffee®, Rubbermaid Commercial Products®, Graco®, Baby Jogger®,
NUK®, Calphalon®, Contigo®, First Alert®, Mapa®, Spontex®,
Woodwick® Candle and Yankee Candle®. Newell Brands' beloved, planet friendly brands
enhance and brighten consumers lives at home and outside by
creating moments of joy, building confidence and providing peace of
mind.
CONTACT:
Sadie Newman
Sadie.Newman@zenogroup.com
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SOURCE Newell Brands