Sonos and The North Face Team Up, Inviting Fans to Sonically Explore The Outdoors This Summer
July 26 2021 - 11:30AM
Business Wire
Just in time for hiking and camping season, the
two global brands team up to offer explorers and wanderlusters an
opportunity to experience the outdoors through exclusive content on
Sonos Radio
In celebration of the all-new Sonos Roam™, an ultra-portable
smart speaker built to deliver great sound both at home and for any
adventure, Sonos and The North Face are kicking off a multi-faceted
partnership that unlocks a whole new way to experience some of the
most epic expeditions and natural landscapes. Rooted in the unique
history of each brand across audio and outdoor exploration, the
partnership will come to life through a variety of different ways
this summer.
“With the addition of Roam - our first truly portable speaker -
to our family of products, we wanted a partner that could help us
tell the story of listening on-the-go in an authentic and
accessible way. Looking at brands that inspire us to get outside
and explore the world around us, we knew The North Face was the
perfect fit as a heritage brand in the outdoor adventure space and
its rich history in exploration,” said Pete Pedersen, VP of
Marketing, Sonos.
The partnership first comes to life with a station on Sonos
Radio: Never Stop Exploring. Featuring nine different soundscapes
of composed field recordings made during the filming of some of The
North Face’s most far-flung adventures, Never Stop Exploring
invites fans to bring the sounds of adventure into their homes.
Created by composer and multi-instrumentalist Mikael Jorgensen of
the Grammy Award-winning band Wilco, the soundscapes feature
original audio combined with a brand-new score to take listeners on
a journey around the world - from Alaska to Peru, Ethiopia to Japan
and everything in between. Including narration from world-class
athletes Alex Honnold, Hilaree Nelson, Matty Hong, Emily Harrington
and more, the station will offer listeners a unique opportunity to
sonically transport themselves into the heart of these incredible
expeditions.
“What we’ve created with the Never Stop Exploring station on
Sonos Radio is so much more than the reimagined audio itself. The
creativity of Mikael Jorgensen combined with the openness of the
athletes reminiscing on their experiences has allowed us to create
something sonically adventurous, offering fans and outdoor
enthusiasts a truly immersive listening experience,” said Dmitri
Siegel, VP of Content, Sonos Radio.
The itinerary for the Never Stop Exploring Sonos Radio station
includes:
- “Thanks for the Beta” featuring the sounds of The High
Sierra, California with Alex Honnold and Emily
Harrington
- “Skiing Lhotse” featuring the sounds of The Himalayas
with Hilaree Nelson
- “Sawanobori” featuring the sounds of Shomyo Falls, Japan
with Matty Hong and James Pearson
- “Dirty Gnar Gnar” featuring the sounds of Mount Poi and
Mount Kenya with Alex Honnold and Cedar Wright
- “Sending El Cap” featuring the sounds of El Capitan,
California with Emily Harrington
- “Towers of Tigray” featuring the sounds of Ethiopia with
James Pearson
- “Life Coach, Alaska” featuring the sounds of Ruth Gorge,
Alaska with Alex Honnold and Renan Ozturk
- “Pitumarca” featuring the sounds of Peru with Nina
Williams
- “Expedition Antarctica” featuring the sounds of Queen
Maud Land with Alex Honnold, Cedar Wright, and Savannah
Cummins
“We’ve spent over 50 years enabling some of the world’s greatest
athletes to not only achieve their goals, but to inspire the next
generation of explorers,” said Steve Lesnard, Global VP of
Marketing and Product, The North Face. “What our partnership with
Sonos unlocks is a completely new avenue for storytelling, with a
brand that shares so many of our values.”
Never Stop Exploring premieres today on Sonos Radio,
Mixcloud, and YouTube. Sonos Radio is available in 16
countries around the world, including the United States, Canada,
United Kingdom, Germany, France, Italy, Sweden, Ireland,
Netherlands, Australia, New Zealand, Belgium, Austria, Switzerland,
Norway, and Denmark.
About Sonos
Sonos (Nasdaq: SONO) is the world’s leading sound experience
company. As the inventor of multi-room wireless home audio, Sonos
innovation helps the world listen better by giving people access to
the content they love and allowing them to control it however and
wherever they choose. Known for delivering an unparalleled sound
experience, thoughtful design aesthetic, simplicity of use, and an
open platform, Sonos makes the breadth of audio content available
to anyone. Sonos is headquartered in Santa Barbara, California.
Learn more at www.sonos.com.
About Sonos Radio
Sonos Radio is the premiere radio experience, only on Sonos.
Built for and inspired by Sonos customers, Sonos Radio represents
the broadest selection of radio available around the world,
bringing together more than 60,000 broadcast radio stations from
long-time partners along with dozens of exclusive original stations
from Sonos. Available free to all customers globally, Sonos Radio
is an ad-supported streaming radio service that comes pre-loaded in
the Sonos App, bringing all streaming radio into one place from the
moment customers set-up. Sonos original content is available in the
United States, Canada, United Kingdom, Germany, France, Italy,
Sweden, Ireland, Netherlands, Australia, New Zealand, Belgium,
Austria, Switzerland, Norway, and Denmark.
Available first in the United States and United Kingdom, Sonos
Radio HD offers an upgraded, ad-free Sonos Radio experience that
delivers an expanded catalogue of exclusive original content in
high-definition, lossless CD-quality audio (16-bit/44.1 kHz FLAC).
Customers who upgrade to Sonos Radio HD will enjoy all original
stations across both tiers in high-definition audio with skips,
repeats, and with no ads, excluding global broadcast stations.
About The North Face®
The North Face, a division of VF Outdoor, LLC, was founded in
1966 with the goal of preparing outdoor athletes for the rigors of
their next adventure. Today we are the world’s leading outdoor
brand, creating athlete-tested, expedition-proven products that
help people explore and test the limits of human potential. We
protect our outdoor playgrounds and minimize our impact on the
planet through programs that encourage sustainability. The North
Face products are available at premium and specialty retail
sporting goods stores globally and is headquartered in Denver,
Colorado. For more information, please visit
www.thenorthface.com.
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Tom Lodge PR@sonos.com
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