Coty to Partner With LanzaTech to Pioneer New Sustainable Fragrance Production
March 03 2021 - 7:30AM
Business Wire
- Fragrance products to contain sustainable ethanol, created
using carbon-capture technology
- Coty targets majority of fragrance portfolio using
carbon-captured ethanol by 2023
- Planned partnership supports Coty’s ‘Beauty That Lasts’
sustainability program
Coty Inc. (NYSE: COTY), one of the world’s largest beauty
companies and the global leader in fragrances, today announced it
has signed a letter of intent to partner with LanzaTech to
introduce sustainable ethanol made from captured-carbon emissions
into its fragrance products.
LanzaTech, a leader in the production of next generation green
and sustainable ingredients, captures industrial emissions (such as
carbon monoxide and carbon dioxide produced in steel manufacturing)
and processes the waste gases into a new, more sustainable source
of ethanol. Coty’s scientists have worked alongside LanzaTech and
production partners over the past two years to develop a
high-purity sustainable ethanol that is suitable for use in
fragrances. The proposed partnership means that Coty will
incorporate this carbon-captured ethanol into its fragrance
manufacturing process, with the goal of having the majority of its
fragrance portfolio using ethanol sourced from carbon-capture by
2023.
Sue Y. Nabi, Chief Executive Officer of Coty, said:
“Sustainability is the ultimate driver of innovation and Coty is
focused on creating outstanding products that are truly clean and
green. Ethanol is the number one ingredient purchased for the
fragrance category and over time this partnership with LanzaTech
will significantly reduce the environmental impact of our products.
It’s not only the right thing to do, but it makes commercial sense
too – with today’s consumer rightly demanding that their favourite
brands share their commitment to sustainability.”
Ethanol is a core ingredient in fragrance products, enabling the
efficient dispersion of the scent. Coty fragrances contain ethanol
sourced from a range of natural raw materials - including sugar
cane and sugar beet, which use land, water and fertilizers. This
new sustainable ethanol from carbon-capture utilizes near-zero
water consumption and reduces the requirement for agricultural land
which, in turn, supports biodiversity. Working with the independent
sustainability consultancy Quantis, Coty has conducted a screening
life cycle assessment which shows a significantly reduced overall
environment impact.
Jennifer Holmgren, Chief Executive Officer of LanzaTech,
said:
“Addressing our climate challenge requires collaboration across
multiple sectors. We are proud to be developing this partnership
with Coty to show that carbon recycling can enable sustainable
production of fragrances. Single use carbon must be a thing of the
past and this project exemplifies our vision of a CarbonSmart
future where consumers are able to choose products made from
recycled carbon.”
The proposed partnership with LanzaTech is an important step for
Coty as it continues its journey to becoming a more circular
business and creating a more sustainable and inclusive world.
Coty’s ambitious ‘Beauty That Lasts’ strategy - which is guided by
the United Nations Sustainable Development Goals (SDGs) - sets out
a range of time-bound targets, including a 30% reduction in
absolute CO2e emissions by 2030.
About Coty Inc.
Coty is one of the world’s largest beauty companies with an
iconic portfolio of brands across fragrance, color cosmetics, and
skin and body care. Coty is the global leader in fragrance and
number three in color cosmetics. Coty’s products are sold in over
150 countries around the world. Coty and its brands are committed
to a range of social causes as well as seeking to minimize its
impact on the environment. For additional information about Coty
Inc., please visit www.coty.com.
About LanzaTech
LanzaTech is turning our global carbon crisis into a feedstock
opportunity with the potential to displace 30% of crude oil use
today and reduce global CO2 emissions by 10%. By recycling carbon
from industrial off-gases; syngas generated from any biomass
resource and reformed biogas, LanzaTech can reduce emissions and
make new products for a circular carbon economy. LanzaTech’s carbon
recycling technology is like retrofitting a brewery onto an
emission source like a steel mill, but instead of using sugars and
yeast to make beer, pollution is converted by bacteria to fuels and
chemicals! Imagine a day when your plane is powered by recycled GHG
emissions, when your yoga pants started life as pollution from a
steel mill. This future is possible using LanzaTech technology.
Founded in New Zealand, LanzaTech is based in Illinois, USA and
employs more than 200 people. Further information is available at
www.lanzatech.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20210303005157/en/
Investor Relations Olga Levinzon,
+1 212 389 7733 olga_levinzon@cotyinc.com
Media – for Coty Antonia Werther,
+31202999077 Antonia_werther@cotyinc.com
Media – for LanzaTech Freya Burton,
+1 630 347 8054 freya@lanzatech.com
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