NEWPORT BEACH, Calif.,
Feb. 18, 2021 /PRNewswire/
-- Chipotle Mexican Grill (NYSE: CMG) today announced it is
teaming up with 12-year-old Roy
Murray, aka the "Chipotle Is My Life" Kid, for a limited
edition apparel drop as part of the Chipotle Goods collection. Roy
became an internet sensation in 2014 when he famously exclaimed
"OMG, I love Chipotle. Chipotle is My
Life!" on camera (https://vm.tiktok.com/ZMeNYbrwf/). The
collection features bold text and imagery referencing the viral
moment.
Fans can explore and purchase the new t-shirt and long sleeve
tee here:
https://chipotlegoods.com/collections/chipotle-goods/products/ch-g21u781-ciml?variant=38267330592962
https://chipotlegoods.com/collections/chipotle-goods/products/ch-g21u785-ciml?variant=38267527856322
All profits from Chipotle Goods go toward supporting
organizations that are focused on making fashion or farming more
sustainable.
The "Chipotle Is My Life" Bowl
Chipotle fans can also
try the Chipotle entrée that inspired Roy's famous reaction. Roy's
go-to order, The "Chipotle Is My Life" Bowl, is available on the
Chipotle app and Chipotle.com for a limited time. The new menu item
features:
- Double white rice, black beans, chicken, tomatillo-red salsa,
roasted chili-corn salsa, sour cream, and cheese
"The phrase 'Chipotle is My Life'
has become synonymous with love for the brand, and we're always
looking for ways to tap into our passionate fan base to drive
culture," said Chris Brandt, Chief
Marketing Officer. "Our new collaboration with Roy pays homage to
one of our first viral super fans and celebrates our 20 million
Chipotle Rewards members."
In addition to his apparel collection and digital menu item, Roy
is the newest recipient of the Chipotle Celebrity Card. The
Chipotle Celebrity Card is held by a small, elite group of brand
super fans and grants access to free Chipotle.
"Chipotle is My Life" on
TikTok
The "omg I love chipotle by roy murray" sound is now
available on TikTok, so fans have a chance to create their own
version of the iconic video. Chipotle will surprise fans by
engaging with their TikTok content that features the new sound.
Chipotle Rewards
Chipotle Rewards is among the fastest
growing loyalty programs in the history of the restaurant industry
and was recently named to Newsweek's list of America's Best Loyalty
Programs for 2021. Rewards members receive instant gratification
with a free chips and guac offer after their first purchase as a
member and get early access to new menu items. Those who enroll
will earn 10 points for every $1
spent in the restaurant, online, or in the app, with 1,250 points
resulting in a free entrée. Bonuses, like extra point days, help
members earn points more quickly.
To join Chipotle Rewards and for more information, fans can
visit: https://www.chipotle.com/order/rewards
Free chips and guac offer requires $5.00 minimum purchase and presentation of valid
Chipotle Rewards account. Redemption is subject to
availability, may not be combined with other coupons, promotions or
special offers, is not valid on catering orders, and is void where
prohibited. Offer may be suspended or cancelled at any time;
additional restrictions may apply.
ABOUT CHIPOTLE
Chipotle Mexican Grill, Inc. (NYSE:
CMG) is cultivating a better world by serving responsibly sourced,
classically-cooked, real food with wholesome ingredients without
artificial colors, flavors or preservatives. Chipotle had over
2,750 restaurants as of December 31,
2020, in the United States,
Canada, the United Kingdom, France and Germany and is the only restaurant company of
its size that owns and operates all its restaurants. With nearly
88,000 employees passionate about providing a great guest
experience, Chipotle is a longtime leader and innovator in the food
industry. Chipotle is committed to making its food more accessible
to everyone while continuing to be a brand with a demonstrated
purpose as it leads the way in digital, technology and sustainable
business practices. Steve Ells,
founder, first opened Chipotle with a single restaurant in
Denver, Colorado in 1993. For more
information or to place an order online, visit
WWW.CHIPOTLE.COM.
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SOURCE Chipotle Mexican Grill, Inc.