Lifeway Foods, Inc. (Nasdaq: LWAY) (“Lifeway” or “the Company), the
leading U.S. supplier of kefir and fermented probiotic products to
support the microbiome kicks off this holiday season with the
release of their holiday commercial and Giving Tuesday initiatives.
Lifeway is spreading the holiday message of resilience and love
through the release of their latest commercial. The inspirational
holiday spot was created to encourage positivity through the end of
the year.
“This season the need to pull together as a community and
support each other is greater than ever,” said Lifeway CEO Julie
Smolyansky. “We’re ramping up production to support the increased
demand at retail, as well as additional product for giving
initiatives. We want everyone to enjoy a safe and meaningful
holiday season, and want to do our part to support the mental and
physical health of our communities, which is why we have now
donated over 250,000 servings of Lifeway Kefir this year.”
Lifeway will be making monetary contributions to the National
Suicide Prevention Lifeline and Meals on Wheels Northern Illinois
in an effort to support both mental and physical health this
holiday season. The company will also continue to give back by
donating over $30,000 worth of product to food pantries and
non-profit organizations this holiday season.
Lifeway will be donating products to the following organizations
and encourages others who are able to do the same:
- Meals on Wheels, Northeast IL
- Meals on Wheels Chicago
- Greater Chicago Food Depository
- Lakeview Pantry
- The Love Fridge
- Grocery Run Club
- Food Not Bombs
- My Block, My Hood, My City
- Common Threads
- Irving Park Food Pantry
- El Valor
- 360_Nation
This Giving Tuesday, Lifeway will also sponsor Chicago’s City
Clerk Anna M. Valencia’s 4th annual Women of Worth event. This
event supports women and mothers across Chicago in need to bring
them cheer throughout the holiday season. Lifeway will be
supporting 60 mothers in need with a packed cooler of products and
a $50 gift card to Midwestern grocery chain Mariano’s.
“We’re so thankful to have the support of Lifeway for our
4th annual Women of Worth event,” said Clerk Valencia. “We
know this year has been particularly tough for our city and its
families. It’s because of the generous actions of companies like
Lifeway, community organizations and all of our sponsors that we’re
able to spread a little more joy this holiday season.”
“We’re proud to partner with Lifeway on their Giving Tuesday
initiative. At Mariano’s, we’re dedicated to our Purpose: To Feed
the Human Spirit®. This partnership with Lifeway will provide
resources to mothers so they can gather their family around the
dining table this holiday season,” said Amanda Puck, Mariano’s
Director of Strategic Brand Development.
“We’re always looking for ways to support initiatives that have
a real, tangible impact on individuals, which is why we’re proud to
partner with our friends at Mariano’s and sponsor this year’s Women
of Worth event,” said Julie Smolyansky, CEO of Lifeway Foods. “In a
year that has been so challenging, we’re inspired by the resilience
and generosity on display in recent months. We applaud all the
groups doing on-the-ground support and strive to activate our
community to give back wherever they can this holiday season.”
To view the full commercial, visit YouTube.com. To learn more
about Lifeway and its products, visit lifewayfoods.com.
About Lifeway Foods
Lifeway Foods, Inc., which has been recognized as one of Forbes’
Best Small Companies, is America’s leading supplier of the
probiotic, fermented beverage known as kefir. In addition to its
line of drinkable kefir, the company also produces cupped kefir and
cheese, frozen kefir, specialty cheeses, probiotic supplements and
a ProBugs line for kids. Lifeway’s tart and tangy fermented dairy
and non-dairy products are now sold across the United States,
Mexico, Ireland and the United Kingdom. Learn how Lifeway is good
for more than just you at www.lifewayfoods.com
About the National Suicide Prevention
LifelineThe National Suicide Prevention Lifeline provides
free and confidential emotional support and crisis counseling to
people in suicidal crisis or emotional distress 24 hours a day, 7
days a week, across the United States. The Lifeline is a national
network of over 180 local crisis centers, uniting local resources
with national standards and best practices. Funded by the U.S.
Substance Abuse and Mental Health Services Administration (SAMHSA)
and administered by Vibrant Emotional Health, the Lifeline is
a leader in suicide prevention and mental health crisis care. Since
its inception in 2005, the Lifeline has engaged in innovative
public messaging, development of best practices in mental health,
creative partnerships, and more to improve crisis services and
advance suicide prevention for
all. suicidepreventionlifeline.org
Forward-Looking Statements
All statements in this release (and oral statements made
regarding the subjects of this release) contains “forward-looking
statements” as defined in the Private Securities Litigation Reform
Act of 1995 regarding, among other things, future operating and
financial performance, product development, market position,
business strategy and objectives. These statements use words, and
variations of words, such as “expect,” “vision,” “will,” “predict,”
“grow,” and “trend.” Other examples of forward looking statements
may include, but are not limited to, (i) statements of Company
plans and objectives, including the introduction of new products,
or estimates or predictions of actions by customers or suppliers,
(ii) statements of future economic performance, and (III)
statements of assumptions underlying other statements and
statements about Lifeway or its business. You are cautioned not to
rely on these forward-looking statements. These statements are
based on current expectations of future events and thus are
inherently subject to uncertainty. If underlying assumptions prove
inaccurate or known or unknown risks or uncertainties materialize,
actual results could vary materially from Lifeway’s expectations
and projections. These risks, uncertainties, and other factors
include: price competition; the decisions of customers or
consumers; the actions of competitors; changes in the pricing of
commodities; the effects of government regulation; possible delays
in the introduction of new products; and customer acceptance of
products and services. A further list and description of these
risks, uncertainties, and other factors can be found in Lifeway’s
Annual Report on Form 10-K for the fiscal year ended December 31,
2019, and the Company’s subsequent filings with the SEC. Copies of
these filings are available online at https://www.sec.gov,
http://lifewaykefir.com/investor-relations/, or on request from
Lifeway. Information in this release is as of the dates and time
periods indicated herein, and Lifeway does not undertake to update
any of the information contained in these materials, except as
required by law. Accordingly, YOU SHOULD NOT RELY ON THE ACCURACY
OF ANY OF THE STATEMENTS OR OTHER INFORMATION CONTAINED IN ANY
ARCHIVED PRESS RELEASE.
Company Contact:Derek
Miller 847-967-1010DerekM@Lifeway.net
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