Sponsor Launching the
Plating Change Initiative during 2020 Tournament
Camping World Holdings, Inc. (NYSE: CWH) (“Camping World”), the
nation’s largest network of RV and outdoor lifestyle - centric
retail locations, announced today a one-year sponsorship agreement
of the Maui Invitational, as the 2020 Tournament relocates to the
mainland for the first time ever.
The Maui Invitational is known as the premier early season
college basketball tournament, attracting top college basketball
programs across the nation for over 35 years. The 2020 Camping
World Maui Invitational will take place Nov. 30- Dec. 2 in
Asheville, NC at the Harrah’s Cherokee Center, as a result of the
ongoing Covid-19 pandemic. All 12 games of the Maui Invitational
will be broadcast live on the ESPN family of networks. This year’s
2020 Tournament field includes Alabama, Davidson, Indiana, North
Carolina, Providence, Stanford, Texas and UNLV.
The Tournament will also spotlight a new initiative called
“Plating Change” with Camping World CEO, Marcus Lemonis. The
campaign is aimed at providing relief to local restaurants and food
to communities. Throughout each game of the Tournament, Camping
World will donate $3,000 for every three-point field goal made. The
funds will be allocated to restaurants in each school’s local
community who will then in turn provide free meals to those in
need. Funds will also be provided to the Maui Food Bank.
“The 3-point shot is an exciting element of any basketball
game,” said Marcus Lemonis, Chairman of Camping World. “We decided
to take the suspense of that moment and tie it to a charitable
challenge to give fans a thrilling experience, coupled with giving
back to communities in-need in a powerful way for the universities,
students and fans.”
Over 160 Camping World and Gander RV & Outdoors retail
locations nationwide will also be joining in on the philanthropy.
Thru Dec. 31, customers will be given an opportunity to round up
their total at the register to donate to “Plating Change” or they
can select a set amount of $1, $5, $10 or $20 to donate to the
program with the goal of supporting local restaurants through
donations. On a national corporate level, the “Plating Change”
program will work with World Central Kitchen, supporting its
‘Restaurants for the People’ program, not only helping independent
restaurants by purchasing meals and driving direct revenue, but
employees of the business itself and the entire food ecosystem,
while also providing meals for communities in need.
The “Plating Change” program falls under the newly launched The
Lemon-Aid Foundation where Marcus pledged $50M to champion his
charitable mission of supporting and investing in underserved
communities and small businesses. These investments will be in the
form of loans and equity investments and will be designed to have
measurable charitable impact on the communities and businesses
being served by the foundation. The foundation also intends to make
grants to other charitable organizations that share the same
mission and goals. Lemonis intends to apply the same type of rigor
that he applies in his own investments to the impact investing of
the foundation.
About Camping World Holdings,
Inc.
Camping World Holdings, headquartered in Lincolnshire, Illinois,
is America’s leading recreational vehicle and outdoor retailer,
offering an extensive assortment of recreational vehicles for sale,
RV and camping gear, RV maintenance and repair, other outdoor and
active sports products, and the industry’s broadest and deepest
range of services, protection plans, products and resources. Since
the Company's founding in 1966, Camping World has grown to become
one of the most well-known destinations for everything RV, with
more than 160 locations in 37 states and a comprehensive e-commerce
platform. For more information, visit www.CampingWorld.com.
For Media Outlets:
Contact Karen Porter PR-CWGS@campingworld.com
About Marcus Lemonis
Marcus Lemonis was born in war-torn Beirut, Lebanon in 1973;
and, at nine months old, was adopted by a couple living in Miami,
Florida. Marcus has long served as the Chairperson at Camping World
and Gander RV & Outdoors. With his efforts, it is now America’s
#1 source for RVs, camping accessories, RV maintenance and repair.
When he’s not running his multibillion-dollar company, Marcus is
focusing on his other passion by helping struggling businesses get
back on their feet. He shows this process on his hit TV show,
CNBC’s The Profit, a past nominee for the 2018 Critic’s Choice
Award for Best Structured Reality Series. Although he was not born
in America, he is proud to be living the American Dream through
hard work, determination and believing. With multiple ventures on
his resume, Marcus can be seen sharing his knowledge through
numerous business and entertainment television programs and
speaking engagements. During the Covid-19 pandemic, Marcus launched
The Business Learning Center, a free of charge, educational tool on
his website aimed to help entrepreneurs succeed during challenging
times. He simultaneously dedicated $50M towards the launch of The
Lemon-Aid Foundation, his charitable mission of supporting and
investing in underserved communities and small businesses.
www.marcuslemonis.com
About the Camping World Maui
Invitational
In December 1982, then No. 1 ranked Virginia, led by National
College Player of the Year Ralph Sampson, played little-known NAIA
Chaminade University in Honolulu while on the way back from a trip
to Tokyo. The Silverswords stunned Virginia 77-72 in what is
recognized as the greatest upset in college basketball history. Two
years later, in 1984, Chaminade University hosted the first Maui
Invitational and it has proven to be the premier early-season
college basketball tournament for 36 years running. Each year, the
Maui Invitational attracts the top programs, best-known coaches and
most outstanding players to compete in an exciting atmosphere that
sets the tone for the college basketball season.
About KemperLesnik
KemperLesnik is a sports marketing, events and public relations
agency. Ranked by Crain's Chicago Business among Chicago's top PR
agencies, KemperLesnik produces integrated communications programs,
owns and operates major national events, including the Camping
World Maui Invitational, the McDonald’s All American Games, the
POWERADE Jam Fest, and activation and public relations for
KitchenAid and its PGA of America partnership. KemperLesnik has
operated the Maui Invitational since 1990. For more information,
visit www.kemperlesnik.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20201123005436/en/
Hannah Breeding, KemperLesnik hannah.breeding@kemperlesnik.com
312-837-1526
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