Whitestone REIT Welcomes Firm Body Pilates Training Studio to its Citadel Community in Arizona
November 23 2020 - 7:00AM
Whitestone REIT (NYSE: WSR) is pleased to announce the
addition of Firm Body Pilates Training as a new
tenant to its Citadel property in North Scottsdale,
Arizona.
“Every moment of our life can be the beginning of
great things.” — Joseph Pilates.
“As the country embraces the re-opening of gyms and fitness
centers in select areas across the nation, we are
pleased to partner with such an experienced and well-respected
fitness instructor and entrepreneur,” said Jim Mastandrea, Chairman
and CEO of Whitestone REIT. “Pilates has been one of the few
segments of the fitness industry that has shown resiliency despite
the government-mandated shutdowns during the pandemic and has
thrived due to its smaller class sizes and location flexibility. At
Whitestone, we have always encouraged and
supported the entrepreneurial spirit
and are honored to collaborate with Jodi, her business
and one of our high-quality properties
to continue her pursuit of the American Dream. We
envision Firm Body Pilates expanding its business into several of
our other centers throughout the Greater Phoenix area and possibly
in our high-growth Texas markets of Houston, Dallas-Ft. Worth,
Austin, and San Antonio.”
Jodi Melton, owner of JM Pilates LLC, which will
operate Firm Body Pilates Training, is an
experienced instructor with over 40 years in the fitness
industry and 14 years of successfully training and
managing several high-end clients remotely in the DC
Ranch area. Jodi is classically trained, certified through the
PhysicalMind Institute, and qualified to train and certify new
instructors. The new studio at Citadel, which is in close proximity
to other Whitestone properties like Market Street at DC Ranch,
represents her first pilates studio. Firm Body Pilates
Training’s top priority in opening the new space is protecting the
health and safety of its community and clients. The studio, which
is in compliance with state and local COVID-19 protocols, is
complete with top-of-the-line V2 MaxTM Reformer Bundle equipment
from MerrithewTM.
With an emphasis on health and wellness targeting physical core
strengthening and rehabilitation, Firm Body Pilates has
successfully provided services to a rapidly growing
list of clients. Its diverse clientele range in age from 11 to 85
years old and in experience from pilates beginners to professional
dancers and athletes, including members of the NFL’s Green Bay
Packers and NHL’s Arizona Coyotes.
Mr. Mastandrea concluded, “The opening of Firm Body Pilates is
another example of entrepreneurs stepping up
to meet the pent-up demand for services in
Whitestone spaces, benefitting the communities we serve.”
About Whitestone REIT Whitestone is a
community-centered shopping center REIT that acquires, owns,
manages, develops and redevelops high-quality neighborhood centers
primarily in the largest, fastest-growing and most affluent markets
in the Sunbelt.
Whitestone seeks to create Communities That
Thrive through Creating Local Connections between
consumers in the surrounding communities and a well-crafted mix of
national, regional and local tenants that provide daily
necessities, needed services, entertainment and experiences.
Whitestone is a monthly dividend paying stock and has
consistently paid dividends for over 15 years.
Whitestone’s strong balanced and managed capital structure
provides stability and flexibility for growth and positions
Whitestone to perform well through economic cycles. For
additional information, please
visit www.whitestonereit.com.
About PhysicalMind
Institute® PhysicalMind Institute® was established
in 1991 to carry on the work of Joseph Pilates. Beginning with
Certification of Pilates Teachers, the Institute continued the
tradition of looking at bodies and inventing what was needed for
better movement and pain relief. Today Pilates, Yoga, Barre and
Dance professionals and consumers worldwide benefit from these
patented, portable, and lightweight products such as Tye4®,
Parasetter®, Head Floater® and more. These are the future of
fitness. For additional information, please
visit www.physicalmindinstitute.com.
About
MerrithewTMFounded in 1988 with
the aim of developing high-integrity fitness education programs,
equipment and services. Merrithew looks to help fitness
professionals and enthusiasts fulfill their potential. Their
philosophy is that effective and responsible exercise is the
foundation of a better life – and should be accessible regardless
of age, fitness level or ability. For additional information,
please visit www.physicalmindinstitute.com.
Investors Contact:Kevin Reed, Director of
Investor RelationsWhitestone REIT(713)
435-2219ir@whitestonereit.com
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