Inuvo’s IntentKey Connects Parents with Much Needed Child Educational Enrichment Activities In Midst of COVID-19
November 19 2020 - 9:01AM
Inuvo, Inc. (NYSE American: INUV), a leading provider of marketing
technology, powered by artificial intelligence (AI) that serves
brands and agencies, today announces how the IntentKey AI
technology has connected parents with much needed virtual
educational enrichment activities for their children in the midst
of COVID-19.
At the onset of COVID-19, many states took a
proactive approach to education by complementing the existing
classroom standard with a virtual learning model in an effort to
implement safer social distancing measures, particularly in densely
populated areas of the country. With children now being out of the
classroom environment for extended periods of time, the consequence
of this shift has parents searching for ways to keep their children
socially engaged through one-on-one instruction and enrichment
activities that supplement the virtual school environments.
Inuvo’s education client provides virtual STEAM
programs designed to engage children in fun ways both virtually and
socially, with flexible schedules that accommodate working parents
and Inuvo’s IntentKey was the solution for finding this audience.
These parents were interested in ways to help children who were
falling behind and struggling, while on the other end of the
spectrum parents of high performing children who were looking for
ways to help them thrive through innovative learning, hands on
projects, reading, and social accountability.
“What was traditionally an in-person model had to
be quickly adapted to go virtual for the current state of the
pandemic,” said Tristan Cameron, VP of Sales & Account
Management. “Our client quickly shifted their business model so
they could continue serving families, albeit virtually and the
IntentKey was able to help them keep their business moving forward
by identifying audience signals aligned with their revised
model.”
Ms. Cameron added, “Further, our education client
is now building brand awareness with new audiences that expands
their footprint for this extended operating model that will be
sustainable even after the pandemic. Children have become more
comfortable with virtual learning and parents confident in
convenient virtual models that work for busy families. There has
been such success, the campaign continues to expand in scope.”
As COVID-19 cases continue to increase and a
greater number of school districts across the country move to a
virtual learning model, these educational enrichment and tutoring
opportunities will be more important than ever. With Inuvo’s
IntentKey AI technology, our education client will be able to
connect with those parents looking for this expertise.
About the IntentKeyTM Inuvo®’s
IntentKeyTM is a patented, machine-learning technology designed to
mirror the manner in which the human brain instantly associates
ideas, emotions, places, people, and objects. It creates an
accurate, high-definition picture of consumer intent and sentiment
related to a particular topic or item. Inuvo harnesses the power of
the IntentKey to discover and reach high volumes of incremental
in-market and relevant audiences that are hidden from typical
marketing approaches. The IntentKey enables pinpoint media
execution reaching consumers throughout the purchasing funnel all
the way to conversion.
About InuvoInuvo®, Inc. (NYSE
American: INUV) is a market leader in artificial intelligence,
aligning and delivering consumer-oriented product & brand
messaging strategies online based on powerful, anonymous and
proprietary consumer intent data for agencies, advertisers and
partners. To learn more, visit www.inuvo.com.
Safe Harbor / Forward-Looking
StatementsThis press release contains “forward-looking
statements” within the meaning of the Private Securities Litigation
Reform Act of 1995 regarding the proposed public offering and the
intended use of proceeds from the offering. The offering is subject
to market and other conditions and there can be no assurance as to
whether or when the offering may be completed or as to the actual
size or terms of the offering. These forward-looking statements are
subject to risks and uncertainties that may cause actual results to
differ materially, including market conditions, risks associated
with the cash requirements of our business and other risks detailed
from time to time in our filings with the Securities and Exchange
Commission, and represent our views only as of the date they are
made and should not be relied upon as representing our views as of
any subsequent date. We do not assume any obligation to update any
forward-looking statements.
Inuvo Company Contact: Wally Ruiz
Chief Financial Officer Tel (501) 205-8397
wallace.ruiz@inuvo.com
Investor Relations: KCSA Strategic
CommunicationsValter Pinto, Managing DirectorTel (212)
896-1254Valter@KCSA.com
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