POTTERY BARN LAUNCHES “POTTERY BARN RENEWED”
September 18 2020 - 6:51PM
Business Wire
Brand becomes first major home furnishings
retailer to launch a renewed line in partnership with The Renewal
Workshop, expanding on ongoing sustainability commitments and
leadership
Pottery Barn, a member of the Williams-Sonoma,
Inc. (NYSE: WSM) portfolio of brands, together with The Renewal
Workshop, the leading provider of circular solutions for
apparel and textile brands, today unveils Pottery Barn Renewed.
This renewed line of products represents the brand’s first step
towards becoming a circular business and furthering its leadership
in sustainability and innovation.
Pottery Barn Renewed extends the life of the brand’s imperfect
and returned items, helping to keep them out of landfills. Products
across the categories of bedding, bath, curtains, pillows, throws,
table linens and robes are given a second life, maximizing their
value and making them available to the consumer as a renewed
product.
“The good of our planet and communities has been a longstanding
commitment for Pottery Barn, and our customers have come to know us
for products that look and feel good,” said Marta Benson, Pottery
Barn President. “By becoming the first major home furnishings
retailer to launch a renewed line in partnership with The Renewal
Workshop, we continue to build on our industry-leading
sustainability commitments to encourage further innovation for the
betterment of our world. We are proud to take this next step in our
sustainability journey and invite our customers to do the
same.”
Through The Renewal Workshop’s proprietary six-stage, zero waste
process, products are sorted, graded, thoroughly sanitized using
state-of-the-art waterless technology, repaired to like-new
standards, inspected and verified to joint quality standards before
being given a Renewal Workshop tag and becoming ready for sale
through The Renewal Workshop website. Each item’s impact is
measured to illustrate the tangible difference consumers are making
through the purchase of a Pottery Barn Renewed product.
“Pottery Barn Renewed is a landmark change in the home goods
space. We are excited to partner with the Pottery Barn leadership
on their journey to circular. This investment demonstrates how the
industry is shifting away from the environmentally devastating
take-make-waste linear system and embracing restorative circular
practices. Our most recent research indicates that 82% of what
brands consider waste can be renewed and resold. Pottery Barn has
tapped into this new supply chain with their Renewed collection and
the results are both beautiful and sustainable,” said Nicole
Bassett, Co-Founder of The Renewal Workshop.
The launch of Pottery Barn Renewed builds on the promise of
exceptional quality and unparalleled value Pottery Barn has
delivered for more than 70 years. From Pottery Barn factories to
the home, the brand is committed to creating products that look
good, feel good and do good through Organic, Sustainably Sourced,
Fair Trade, Handcrafted and Certified Nontoxic product offerings.
Williams-Sonoma, Inc., the parent company of Pottery Barn, is the
only home retailer on Barron’s 100 Most Sustainable U.S. Companies
list and has been for 3 years running.
To learn more and shop Pottery Barn Renewed, visit
potterybarn.com/OurCommitments or RenewalWorkshop.com/PotteryBarn
and join the conversation on social media with @PotteryBarn.
ABOUT POTTERY BARN
Pottery Barn, a member of the Williams-Sonoma, Inc. (NYSE: WSM)
portfolio of brands, is a premier specialty retailer for casual,
comfortable and stylish home furnishings. Key product categories
include furniture, bedding, bath, rugs, window treatments,
tabletop, lighting and decorative accessories. Nearly all Pottery
Barn products are designed in-house and are exclusive to its
catalogs, stores and website. Pottery Barn operates company-owned
stores in the United States, Canada and Australia and has
unaffiliated franchisees that operate stores in the Middle East,
the Philippines and South Korea, and stores and ecommerce websites
in Mexico, as well as an ecommerce site at www.potterybarn.com that
offers international shipping to customers worldwide. Pottery Barn
provides complimentary design services and a comprehensive gift
registry program for weddings and other special events. Pottery
Barn now offers products for all life stages and every room in the
home through Pottery Barn, Pottery Barn Bed and Bath, Pottery Barn
Kids, and Pottery Barn Teen. Pottery Barn is also part of The Key
Rewards, a free-to-join loyalty program that offers members
exclusive benefits across the Williams-Sonoma family of brands. The
company is headquartered in San Francisco, California.
ABOUT THE RENEWAL
WORKSHOP
The Renewal Workshop is the leading provider of circular
solutions for apparel and textile brands. Our proprietary Renewal
System takes discarded apparel and textiles and turns them into
Renewed Products, upcycling materials or feedstock for recycling.
We are helping brands reduce their negative environmental impacts
and expand their businesses by adopting circular practices. We
offer Apparel and Textile Renewal, Sales Channel Management for
Renewed Products, Circular Mapping, Data Collection and Textile
Recycling R&D. The Renewal Workshop operates a zero-waste
circular system that recovers value out of what has already been
created as a way of serving customers, partners, and planet.
WSM-PR
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Pottery Barn Sarah Gordon, SHADOW
sgordon@weareshadow.com
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