JAKKS Pacific Enters Sweet Deal as Global Master Toy Licensee for Haribo
September 15 2020 - 9:00AM
Business Wire
Leading U.S. toymaker JAKKS Pacific, Inc. (NASDAQ: JAKK) today
announced it has entered into a multi-year, global toy licensing
deal with HARIBO Group to create a toy line based on its
world-renowned gummi candy products. JAKKS has secured rights in
the North America and EMEA territories to manufacture, market and
distribute collectibles and activities, set to launch in August
2021.
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HARIBO was founded by Hans Riegel in the early 1920s, when he
established a small confectionery factory and produced the world’s
first gummi bears. These gummies would soon become the iconic
HARIBO GOLDBEARS that are now a fan-favorite around the world.
“We are thrilled to partner with HARIBO in bringing to life a
truly sweet line of toys and collectibles that will appeal to
collectors and HARIBO fans of all ages. The line features
consumers’ favorite product pieces from the signature GOLDBEARS to
TWINSNAKES, HAPPY-COLA and more,” said Jill Nordquist, SVP
Marketing, JAKKS Pacific. “Just as the tagline says, Kids and
grown-ups love it so, the happy world of Haribo.”
HARIBO is the world market leader in the segment of gummi
candies, bringing childlike happiness to over 100 countries around
the world through its sweet treats. Celebrating its 100-year
anniversary in 2020, HARIBO has cross-generational appeal with over
97% awareness in its key markets.
“This is our first-ever launch of HARIBO licensing in the U.S.
and we’re proud to delight our consumers with collectibles that
inspire the childlike happiness that our brand is all about,” said
Rick LaBerge, EVP & COO, HARIBO of America, Inc. “We’re looking
forward to our strategic partnership with JAKKS Pacific, Inc. and
continued collaboration in the future.”
The global launch of the first release of JAKKS Pacific, Inc’s
HARIBO product will be available at retail in time for Holiday
2021, consisting of collectibles and activities. Additional product
extensions are planned for release in 2022.
About JAKKS Pacific,
Inc.:
JAKKS Pacific, Inc. is a leading designer, manufacturer and
marketer of toys and consumer products sold throughout the world,
with its headquarters in Santa Monica, California. JAKKS Pacific’s
popular proprietary brands include; Fly Wheels™, Kitten Catfe™,
Perfectly Cute™, ReDo™ Skateboard Co, X-Power™, Disguise®, Moose
Mountain®, Maui®, Kids Only!®; a wide range of
entertainment-inspired products featuring premier licensed
properties; and C’est Moi™, a new generation of clean beauty.
Through JAKKS Cares, the company’s commitment to philanthropy,
JAKKS is helping to make a positive impact on the lives of
children. Visit us at www.jakks.com and follow us on Instagram
(@jakkstoys), Twitter (@jakkstoys) and Facebook (JAKKS
Pacific).
©2020 JAKKS Pacific, Inc. All rights reserved
About HARIBO
HARIBO is the world's leading manufacturer of gummi products,
most famous for our beloved Goldbears. Globally, the business
employs nearly 7,000 Associates and operates 16 production sites in
10 countries. A family-owned business with a century long heritage,
our founder, Hans Riegel, built HARIBO on a foundation of quality
and delivering moments of childlike happiness through our products.
Established in 1920, HARIBO is the acronym that comprises our
founder's name and the city in which the company was born (Bonn,
Germany): HAns RIegel BOnn. We pride ourselves on making playful
gummies that are meant be shared so our inner-child can always
experience joy through sweet treats. HARIBO global headquarters is
in Grafschaft, Germany and our U.S. headquarters operates out of
Rosemont, Ill. For more information, visit www.haribo.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20200915005374/en/
JAKKS Pacific Jared Wolfson, (424) 268-9571 SVP, Media and
Entertainment
Gateway Investor Relations Sean McGowan, (949) 574-3860 Managing
Director smcgowan@gatewayir.com
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