Goodfood Announces Launch of its Flex Ordering Platform to Enhance Subscriber Experience
July 30 2020 - 7:00AM
Goodfood Market Corp. (“Goodfood” or “the Company”) (TSX:FOOD), a
leading online grocery company in Canada, is pleased to announce
the launch of its new user-friendly ordering interface, Flex. Over
210,000 Goodfood members are already using the new interface, with
the remaining clients to be transitioned in the coming weeks.
“The launch of our new Flex interface represents
an important milestone in the evolution of our fast-growing
business into an online grocery store. The new interface will
provide added flexibility to members, allowing to freely purchase
any quantity of our meal solutions and private label groceries on a
weekly basis. Members can fill their basket with grocery products
only, meal solutions only or a mix of the two,” described Jonathan
Ferrari, Chief Executive Officer of the Company. “Goodfood
continues to benefit from the accelerating penetration of online
grocery in Canada and this new experience will help capture a
larger basket more frequently and serve as a stepping stone to
faster delivery times,” concluded Mr. Ferrari.
About Goodfood
Goodfood (TSX:FOOD) is a leading online grocery
company in Canada, delivering fresh meal solutions and grocery
items that make it easy for members from coast to coast to enjoy
delicious meals at home every week. Goodfood’s mission is to make
the impossible come true, from farm to kitchen, by enabling members
to do their weekly meal planning and grocery shopping in less than
1 minute. Goodfood members get access to a unique selection of
products online as well as exclusive pricing made possible by its
world class direct to consumer fulfilment ecosystem that cuts out
food waste and expensive retail overhead. The Company has a
production facility and administrative offices in Montreal, two
production facilities in the Greater Toronto Area (one in operation
and another under construction), two production facilities out
West, in Calgary and Vancouver, and a breakfast facility in
Montreal. Goodfood had 272,000 active subscribers as at May 31,
2020. www.makegoodfood.ca
For further information:
Investors and Media |
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Philippe Adam Chief Financial
Officer(855) 515-5191IR@makegoodfood.ca |
Roslane Aouameur Director,
FP&A and Investor Relations(855)
515-5191IR@makegoodfood.ca |
FORWARD-LOOKING INFORMATION
This release contains “forward-looking
information” within the meaning of applicable Canadian securities
legislation. Such forward-looking information includes, but is not
limited to, information with respect to our objectives and the
strategies to achieve these objectives, as well as information with
respect to our beliefs, plans, expectations, anticipations,
estimates and intentions. This forward-looking information is
identified by the use of terms and phrases such as “may”, “would”,
“should”, “could”, “expect”, “intend”, “estimate”, “anticipate”,
“plan”, “foresee”, “believe”, or “continue”, the negative of these
terms and similar terminology, including references to assumptions,
although not all forward-looking information contains these terms
and phrases. Forward-looking information is provided for the
purposes of assisting the reader in understanding the Company and
its business, operations, prospects and risks at a point in time in
the context of historical and possible future developments and
therefore the reader is cautioned that such information may not be
appropriate for other purposes. Forward-looking information is
based upon a number of assumptions and is subject to a number of
risks and uncertainties, many of which are beyond our control,
which could cause actual results to differ materially from those
that are disclosed in or implied by such forward-looking
information. These risks and uncertainties include, but are not
limited to, the following risk factors which are discussed in
greater detail under “Risk Factors” in the Company’s Annual
Information Form for the year ended August 31, 2019 available on
SEDAR at www.sedar.com: limited operating history, negative
operating cash flow, food industry, quality control and health
concerns, regulatory compliance, regulation of the industry, public
safety issues, product recalls, damage to Goodfood’s reputation,
transportation disruptions, product liability, ownership and
protection of intellectual property, evolving industry,
unionization activities, reliance on management, factors which may
prevent realization of growth targets, competition, availability
and quality of raw materials, limited number of products,
environmental and employee health and safety regulations, online
security breaches and disruption, reliance on data centres, open
source license compliance, future capital requirements, operating
risk and insurance coverage, management of growth, conflicts of
interest, litigation, and catastrophic events. Although the
forward-looking information contained herein is based upon what we
believe are reasonable assumptions, readers are cautioned against
placing undue reliance on this information since actual results may
vary from the forward-looking information. Certain assumptions were
made in preparing the forward-looking information concerning
availability of capital resources, business performance, market
conditions, and customer demand. In addition, information and
expectations set forth herein are subject to and could change
materially in relation to developments regarding the COVID-19
pandemic and its impact on product demand, labour mobility, supply
chain continuity and other elements beyond our control.
Consequently, all of the forward looking information contained
herein is qualified by the foregoing cautionary statements, and
there can be no guarantee that the results or developments that we
anticipate will be realized or, even if substantially realized,
that they will have the expected consequences or effects on our
business, financial condition or results of operation. Unless
otherwise noted or the context otherwise indicates, the
forward-looking information contained herein is provided as of the
date hereof, and we do not undertake to update or amend such
forward-looking information whether as a result of new information,
future events or otherwise, except as may be required by applicable
law.
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