Inuvo Issues Comments on Upcoming Browser Cookie Changes
January 23 2020 - 9:01AM
Inuvo, Inc. (NYSE American: INUV), a leading provider of marketing
technology, powered by IntentKey™ artificial intelligence that
serves brands and agencies, today issued IntentKey updates in light
of recently announced changes to browser functionality that could
impact the future of online marketing over the next 24 months.
“Browser developers are struggling to balance how to provide
enhanced consumer privacy without damaging the content providers
and advertisers that fund and/or contribute to the online
experience,” commented Richard Howe, Inuvo CEO. “At Inuvo, we
advocate for responsible marketing and the anonymization of
consumer information. These are principles our technologies have
always been designed to meet. The browser changes announced last
week do not appear to require any significant adaptation of our
core technologies nor corporate strategy.”
Why the IntentKey works?
The patents behind the artificial intelligence (AI) technology
of the IntentKey are rooted in the ability, both contextually and
linguistically, to understand the written word in a similar manner
to the way the AI assistance technologies used in mobile phones and
home devices derive meaning from the spoken word. If you ask your
phone “What is Yoga?”, it is likely to respond with something along
the lines that Yoga is a group of physical, meditative and
spiritual practices or disciplines that originated in India. This
is a very broad answer, in part because the advantage of the spoken
word is the ability to engage in a manner that narrows down the
possibilities. We can, if we do not like the response, be more
specific about what we are asking, “Assistant, please tell me more
about yoga poses”, which then ultimately leads, iteratively, to a
better response from the assistant.
The objective of AI based technologies is to become as good as
the human brain is at discerning the unknown. For a machine, Yoga
by itself has many possible contexts and as a result, is difficult
to understand absent some qualifier like meditation or spirituality
or India. Yoga in the context of posing, for example, would greatly
narrow down the intent possibilities and ultimately yield a better
consumer experience from the assistant. The question then becomes,
in the absence of a qualifier like “posing”, how does a machine
decide what the user really wants when they simply ask for
Yoga?
Inuvo does not believe marketing should be any different. By
definition the objective is to find a match between a product or
service and a consumer need or intent. The difference is consumers
do not engage with websites or apps in the same manner they engage
with these home or phone assistants and as a result, the
technologies developed to match marketer to website and consumer to
website are forced to have to do the best job they can to predict
the intent of the consumer, using the information and technology
available to do so. This is fundamentally what the IntentKey AI was
designed to do. At its core it is a map of probabilities between
concepts. It knows that the probability that a consumer’s intent
associated with a Yoga website is 75% likely to be about Yoga
poses, even if Yoga posing is not explicitly discussed within the
content. It would equally know that Yoga and India have only a 9.5%
probability and it would equally know the probability associations
of the other thousands of possible Yoga connections. Now consider
that the IntentKey knows these same associations for every
important concept in the English lexicon. This fundamentally is the
patented technology that underpins the IntentKey.
Inuvo’s IntentKey lead, Amir Bakhshaie, added, “The IntentKey
has been designed to work without individual profiles. Rather, the
technology is designed to reach relevant audiences based both on
its advanced and unstructured contextual understanding of content
and how audiences behave in aggregate by leveraging Inuvo’s
proprietary contextual data. Consumer anonymity is already
incorporated into the IntentKey design and as such we believe we
are in a good position to thrive if and when the industry moves
away from the ability to target individuals.”
Inuvo’s IntentKey™ fuels a broad range of media services
that deliver optimal performance from capitalizing on audiences’
early signs of in-market interests.
About InuvoInuvo®, Inc. (NYSE American: INUV)
is a market leader in artificial intelligence, aligning and
delivering consumer-oriented product & brand messaging
strategies online based on powerful, anonymous and proprietary
consumer intent data for agencies, advertisers and partners. To
learn more, visit www.inuvo.com.
About the IntentKey™ Inuvo®’s
IntentKey™ is a patented, machine-learning technology designed
to mirror the manner in which the human brain instantly associates
ideas, emotions, places, people, and objects. It creates an
accurate, high-definition picture of consumer intent and sentiment
related to a particular topic or item. Inuvo harnesses the power of
the IntentKey™ to discover and reach high volumes of
incremental in-market and relevant audiences that are hidden from
typical marketing approaches. The IntentKey™ enables pinpoint
media execution reaching consumers throughout the purchasing funnel
all the way to conversion.
Safe Harbor / Forward-Looking StatementsThis
press release contains “forward-looking statements” within the
meaning of the Private Securities Litigation Reform Act of 1995
regarding the proposed public offering and the intended use of
proceeds from the offering. The offering is subject to market and
other conditions and there can be no assurance as to whether or
when the offering may be completed or as to the actual size or
terms of the offering. These forward-looking statements are subject
to risks and uncertainties that may cause actual results to differ
materially, including market conditions, risks associated with the
cash requirements of our business and other risks detailed from
time to time in our filings with the Securities and Exchange
Commission, and represent our views only as of the date they are
made and should not be relied upon as representing our views as of
any subsequent date. We do not assume any obligation to update any
forward-looking statements.
Inuvo Company Contact: Wally Ruiz Chief
Financial Officer Tel (501) 205-8397 wallace.ruiz@inuvo.com
Investor Relations: KCSA Strategic
CommunicationsValter Pinto, Managing DirectorTel (212)
896-1254Valter@KCSA.com
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