Republic Media Network & EbixCash Partner to Present the World’s First Brand-integrated News Studio
October 21 2019 - 7:30AM
In a joint press release today, Republic Media Network, India’s
Number 1 news network, and EbixCash, India’s largest financial
exchange disruptor, announced the world’s first brand-integrated
news studio – the EbixCash Studio.
EbixCash is a subsidiary of Ebix, Inc.
(NASDAQ:EBIX) that today transacts $18 Billion in Gross merchandise
value (GMV) on its platforms, besides being a end-to-end services
market leader in the financial exchange industry.
With this unique tie-up, EbixCash has partnered
with the largest studio in the country with 6,000 square feet of
space - a first in news television industry across the world,
wherein a news channel and a brand seamlessly integrate to rebrand
a studio. As a part of this path-breaking strategy, breaking
news, interviews, round-the-clock bulletins, and customized news
integrations will be delivered from the EbixCash studios, which
will enable the brand to penetrate over 100 million homes. EbixCash
Studio will mark high visibility across all the platforms of
Republic Media Network - Republic TV, Republic Bharat, Republic HD
OTT, and Republic World.
The exclusive and high-visibility opportunity
ensures that the EbixCash brand will get direct and high-impact
visibility each time the news is presented from the EbixCash studio
at Republic Media Network. The pathbreaking partnership is a first
across the world and will change how news brands integrate with
advertisers.
Republic Media Network has become the number 1
news network within a span of 2 years and has been at the forefront
of merging technology, innovation, and high-quality content. The
market leader in English news has now innovated to join hands with
the Robin Raina-led financial disruptor EbixCash, in what promises
to change the status quo across the media industry.
With 6000 square-foot broadcasting space,
Republic Media Network studios provide ample branding innovation-
conducive for the brands to create breakthrough integration which
goes beyond the traditional means. Republic Media Network has
ideated a straightforward method to deliver EbixCash’s brand image
to potential customers, while heightening brand recognition and
brand awareness.
Arnab Goswami, Editor-in-Chief and Managing
Director of Republic Media Network said, “At Republic, we always
work to break barriers and do something innovative. With the
first-ever Brand Studio partnership, we are excited to bring a
top-notch experience for the viewers and redefine the way the
entire world sees brand partnerships.”
Robin Raina, Founder - EbixCash and Chairman
& CEO of Ebix Group of Companies said, “The seamless
integration of brand and news as we join our hands with Republic is
going to be the next big thing in the world of brand-media
collaborations. The Brand Studio partnership takes forward our
like-minded ideologies of being end-to-end players and paves way
for a multitude of opportunities for the both of us. This is
something that has never happened before, and we are eagerly
looking forward to it.”
Vikas Khanchandani, Group CEO of Republic Media
Network said, “Republic Media Network has created the world’s first
brand-integrated news studio. I am confident that what we have
conceived as a brand idea will soon become an industry
breakthrough. Being a technology-driven media publisher, we strive
to deliver new age experiences for our clients. Considering the
large reach and high engagement of Republic Media Network, our
partnership will drive immense visibility and impact for
EbixCash."
About Republic Media Network
Republic Media Network has carved a niche
amongst the discerning viewers of English & Hindi news in this
country. Its impact in terms of meaningful news has ensconced the
channels amongst the leading news networks. With a combined weekly
reach of 90 Million viewers, Republic Media Network leads ahead of
the pack. It not only has been topping viewership across India, but
also enjoys a wide viewership among Indians and South Asians living
in Canada, MENA Region, UK and New Zealand, with plans of expanding
to USA and Africa by end of 2019.
About EbixCash
An Ebix (NASDAQ: EBIX) group initiative,
EbixCash is emerging as one of the leading financial exchanges in
India. With a "Phygital” strategy that combines 320,000 physical
distribution outlets in many Southeast Asian Nations (“ASEAN”)
countries, to an Omni-channel online digital platform, the
Company’s EbixCash Financial exchange portfolio encompasses
leadership in areas of domestic & international money
remittance, foreign exchange (Forex), travel, pre-paid & gift
cards, utility payments, lending, wealth management etc. in India
and other markets.
EbixCash’s Forex operations have emerged as a
leader in India’s airport Foreign Exchange business with operations
in 32 international airports including Delhi, Mumbai, Bangalore,
Hyderabad, Chennai and Kolkata, conducting over $4.8 billion in
gross transaction value per year. EbixCash’s inward remittance
business in India conducts approx. $6.5 billion gross annual
remittance business, confirming its undisputed leadership position
in India. EbixCash, through its travel portfolio of Via and
Mercury, is also one of Southeast Asia’s leading travel exchanges
with over 2,200+ employees, 212,450+ agent network, 25 branches and
over 9,800 corporate clients; processing an estimated $2.5 billion
in gross merchandise value per year. The Company has also signed an
agreement to acquire Yatra Online subject to regulatory and Yatra
shareholder approvals. Once that acquisition is complete,
EbixCash’s leadership in the corporate, B2B, luxury and MICE
businesses would be unrivaled by any player in the Indian
markets.
CONTACT:
Darren Joseph
IR@ebix.com or +1 678 281 2027
David Collins or Chris Eddy
Catalyst Global + 1 212-924-9800 or ebix@catalyst-ir.com
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