Shilpa Shetty Wellness Video On Demand Service Powered By Brightcove
July 10 2019 - 11:48PM
Business Wire
Shilpa Shetty app will use Brightcove to stream
online videos to encourage and inspire healthy lifestyles for
Indian consumers
Brightcove (NASDAQ: BCOV), the leading provider of cloud
services for video, today announced that SSK Osmosis, a joint
venture by Shilpa Shetty Kundra and Digiosmosis, has selected the
Brightcove video platform to stream fitness videos on demand in the
Shilpa Shetty app.
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the full release here:
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Video-Rich Shilpa Shetty Health and
Fitness App (Graphic: Business Wire)
The Shilpa Shetty app was created in partnership with Shilpa
Shetty Kundra, a renowned Bollywood actress and fitness icon. The
app contains over 200 hours of curated video footage focused on
yoga, fitness, and nutrition advice for beginners and advanced
users alike. The Brightcove video platform powers video content in
the app, delivering immersive and engaging video experiences with
an end-to-end video platform that simplifies and streamlines video
hosting and publishing. The app is available on the web, on iOS and
Android devices in June 2019.
“The advent of streaming media has opened up a new opportunity
for Shilpa Shetty Kundra to build and monetise her brand influence
within the fitness industry in India and abroad, ”said Manish
Kumar, Director, SSK Osmosis. “Our forte is curating content around
yoga, fitness, and nutrition to bring compelling video content to
our users. We selected Brightcove’s video streaming technology
because its core competency is centred around taking the complexity
out of delivering high-quality video experiences to users. We feel
at ease with the Brightcove video platform because of its scalable
nature. As we grow our subscriber base, Brightcove is able to
handle the most demanding streaming traffic periods.”
“Streaming video has provided a new outlet for the Shilpa Shetty
app to reach audiences beyond traditional television channels,”
said Sara Larsen, Chief Marketing Officer, Brightcove. “The launch
of this video centric app is in response to the increasingly mobile
and connected consumers wanting access to fitness content, and
their willingness to pay for it. We’re excited to help the Shilpa
Shetty app realise its vision of promoting healthy lifestyles in a
new, highly engaging manner by leveraging the Brightcove video
platform to deliver exceptional content experiences.”
About Brightcove Brightcove Inc. (NASDAQ:BCOV) is the
leading global provider of powerful cloud solutions for managing,
delivering, and monetising video experiences on every screen. A
pioneering force in the world of online video since the company’s
founding in 2004, Brightcove’s award-winning technology,
unparalleled services, extensive partner ecosystem, and proven
global scale have helped thousands of companies in over 70
countries achieve better business results with video. To learn
more, visit www.brightcove.com.
This press release may include forward-looking statements
regarding anticipated objectives, growth and/or expected product
and service developments or enhancements. Such forward-looking
statements may be identified by the use of the following words
(among others): "believes," "expects," "may," "will," "plan,"
"should" or "anticipates," or comparable words and their negatives.
These forward-looking statements are not guarantees but are subject
to risks and uncertainties that could cause actual results to
differ materially from the expectations contained in these
statements. For a discussion of such risks and uncertainties, see
"Risk Factors" in the Company's filings with the Securities and
Exchange Commission, including its most recent annual report on
Form 10-K. Brightcove assumes no obligation to update any
forward-looking statements contained in this press release in the
event of changing circumstances or otherwise, and such statements
are current only as of the date they are made.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20190710005920/en/
Media Contact Meredith
Duhaime Brightcove, PR Manager mduhaime@brightcove.com |
Twitter: @MeredithDuhaime
Radha K Raman Brightcove, Marketing Director, Asia
pressdesk.asia@brightcove.com | +65 3163 5539 Twitter:
@thisisradha
Shruti Singh Genesis BCW, Senior Account Manager
shruti.singh@genesis-bcw.com | +91 98 100 82067
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