NEW YORK, May 20, 2019 /PRNewswire/ -- Criteo (NASDAQ:
CRTO), the advertising platform for the open Internet, today
announced the appointment of Geoffroy
Martin to the role of Executive Vice President and General
Manager, Retail Media. He will be based in Paris and will report into Mollie Spilman, Chief Operating Officer at
Criteo.
Prior to joining Criteo, Martin was a private consultant with a
focus on growth strategies and innovation. From 2004 to 2015, he
held multiple positions at Art.com, including COO and CEO, where he
oversaw an explosive growth in revenue and customer base across 150
countries. Martin's proven ability to build winning teams and
deliver products that drive strategic growth will be key to his
role at Criteo, where he will spearhead Criteo's Retail Media
business acceleration.
"Geoffroy brings a unique mix of experience and I couldn't be
more excited to welcome him to the company," said Mollie Spilman, COO at Criteo. "His background
both running a global e-commerce business as well as consulting
other businesses on how to innovate and grow positions him well to
scale our Retail Media division as we drive forward Criteo's
multi-solution offering."
"As one of Criteo's first US customers, I have always known how
much value Criteo has to its clients," said Martin. "As retailers
work to engage shoppers at every stage of the purchase funnel, and
to strengthen their relationships with their brand partners, Criteo
Retail Media is becoming more and more critical in the industry
landscape. In my new role, I am eager to build on its initial
success and drive value for all of Criteo's retail and brand
clients through best in class solutions and strategic counsel."
Announced in November 2018, Criteo
Retail Media provides the technology platform that powers the most
efficient and measurable retail media ecosystem for the world's
leading retailers and brands. Its technology already enables the ad
monetization programs of major retailers and helps many leading
brands deliver ads that generate sales results. Forrester has
hailed Criteo Retail Media as "turnkey offerings to help
commerce companies get set up and mine their first-party data to
intelligently showcase ads to different audiences.
About Criteo
Criteo (NASDAQ: CRTO) is the advertising
platform for the open Internet, an ecosystem that favors
neutrality, transparency and inclusiveness. 2,700 Criteo team
members partner with over 19,000 customers and thousands of
publishers around the globe to deliver effective advertising across
all channels, by applying advanced machine learning to unparalleled
data sets. Criteo empowers companies of all sizes with the
technology they need to better know and serve their customers. For
more information, please visit www.criteo.com.
Media Contact:
Maribel
Henriquez
M.Henriquez@criteo.com
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SOURCE Criteo