—New Alliance Comes as New York City’s
Official Tourism Organization Announces Ninth Consecutive Year of
Tourism Growth with a Record 65.2 Million Visitors Welcomed in
2018—
New York City is one of the most visited cities in the world,
delivering unrivaled experiences and events across culinary,
theatre, music, sports, arts and more. In a move to enable people
to further experience all this unique city has to offer, NYC
& Company and Mastercard today announced a new
global, multi-year partnership.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20190116005650/en/
NYC Restaurant Week Ad Featuring
Mastercard
From NYC & Company’s iconic programs including NYC
Restaurant Week®, NYC Broadway WeekSM and
NYC Must-See WeekSM to its other citywide
initiatives, the two will collaborate to bring all that is
Priceless about NYC to life. In addition, Mastercard will also
become the preferred payment technology partner of NYC &
Company and will be integrated into the organization’s global
tourism promotional efforts.
Ranked consistently as one of the top cities for both travel and
dining by Mastercard’s Global Destination Cities Index, New York
City offers unique opportunities to both travelers and residents.
Mastercard has always been deeply engaged in the growth and
well-being of the city – whether through curated experiences for
cardholders through Priceless Cities, identifying and solving urban
challenges through City Possible, or by innovating and establishing
its first Tech Hub in NYC.
Market and traveler insights from Mastercard will help NYC &
Company’s business-to-business partners more effectively
communicate the dynamic city to audiences around the world. Local
businesses could also benefit from Mastercard’s support of NYC
& Company’s successful Tourism Ready efforts, which
trains emerging businesses big and small throughout the five
boroughs to become better equipped to benefit from tourism.
The partnership comes as NYC & Company releases its 2018
year-end tourism figures. Last year, the City welcomed a record
65.2 million visitors, comprising 51.6 million
domestic visitors and 13.5 million international
visitors. 2018 represented the ninth consecutive year of tourism
growth. A record 37.7 million hotel room nights were sold
citywide in 2018, generating $623 million in estimated
hotel occupancy tax revenues. The top five international
markets for 2018 NYC visitation were: UK (1.24 million);
China (1.1 million); Canada (1 million);
Brazil (920,000); and France (807,000).
“This record breaking year of tourism proves what every New
Yorker knows: this is the greatest City in the world to live in and
visit. New York City embodies true American values. We embrace
diversity and are welcoming to all, and the more than 65 million
visitors to our city were able to experience that first hand,” said
New York City Mayor Bill de Blasio.
“While celebrating a new tourism milestone, it is an exciting
moment to announce our new partnership with Mastercard, an iconic
and innovative global brand, elevating our efforts to attract a
broader worldwide audience to experience New York City’s
unparalleled offerings,” said NYC & Company president and CEO
Fred Dixon. “Through this unprecedented marketing
collaboration with Mastercard, we will reach more consumers
directly to grow overnight stays and expand neighborhood
exploration across the five boroughs while also supporting small
business development, continued job growth and opportunities for
New Yorkers.”
“Experience lies at the heart of New York City and we are
thrilled to partner with NYC & Company to support one of the
world’s most visited cities while also giving our cardholders
Priceless opportunities to experience it in new and meaningful
ways,” said Cheryl Guerin, executive vice president of North
America Marketing & Communications at Mastercard. “Together
with this expanded relationship, we can further our local economic
development efforts to continue to ensure New York City remains a
must-visit destination.”
NYC & Company is predicting more than 67 million visitors
will visit New York City in 2019, a “monumental year” with many
large-scale openings and the City hosting WorldPride, the first
time the celebrated event will be held in the United States.
New York City’s travel and tourism sector currently supports 9
percent of payroll employment— 391,000 employees—and generates
approximately $66 billion in annual economic impact (based on 2017
data).
“We are proud to join forces with Mastercard on this significant
partnership to strengthen New York City’s global reach around the
world,” said Emily Rafferty, chairman of NYC &
Company. “This new collaboration along with the City’s ninth
consecutive year of tourism growth inaugurates our monumental
year.”
NYC Restaurant Week, NYC Broadway Week and NYC Must-See Week are
all part of NYC & Company’s new NYC Winter Outing initiative, a
bundle of offers that encourages visitors and locals to enjoy the
City’s restaurants, theaters, museums, attractions and performing
arts from Jan. 21 – Feb. 10. More information can be found at
nycgo.com/nycwinterouting.
As part of this partnership, Mastercard cardholders will get
unique NYC Priceless experiences around key passion areas, have
exclusive access, pre-sale opportunities and ongoing discounts at
many merchants during iconic NYC & Company programs to make NYC
Priceless year-round.
About NYC & Company:
NYC & Company is the official destination marketing
organization and convention & visitors bureau for the City of
New York, dedicated to maximizing travel and tourism opportunities
throughout the five boroughs, building economic prosperity and
spreading the positive image of New York City worldwide. For all
there is to do and see in New York City, visit nycgo.com.
About Mastercard:
Mastercard (NYSE: MA), www.mastercard.com, is a
technology company in the global payments industry. Our global
payments processing network connects consumers, financial
institutions, merchants, governments and businesses in more than
210 countries and territories. Mastercard products and
solutions make everyday commerce activities – such as shopping,
traveling, running a business and managing finances – easier, more
secure and more efficient for everyone. Follow us on
Twitter @MastercardNews, join the discussion on
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View source
version on businesswire.com: https://www.businesswire.com/news/home/20190116005650/en/
Chris HeywoodNYC &
Company212-484-1270cheywood@nycgo.comMargaret
CurranMastercard914-249-2926margaret.curran@mastercard.com
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