TAMPA, Fla., Dec. 13, 2018 /PRNewswire/ -- SiteZeus
is pleased to announce a new partnership with The Vitamin Shoppe®
(NYSE: VSI), a specialty retailer that provides nutritional
products across a portfolio of more than 775 company-operated
stores. "SiteZeus is excited to bring its custom-tailored solution
to The Vitamin Shoppe," said Larry
Salinas, Business Development, Sales Engineer at
SiteZeus.
The Vitamin Shoppe plans to use SiteZeus technology to both
optimize the performance of existing locations as well as support
decision-making for potential new locations. The company
recognizes the importance of deploying the latest technology
to navigate in a retail landscape that is ever changing.
SiteZeus' location intelligence platform provides a "living
model" that can be constantly updated and refreshed, which allows
the predictive models to evolve and grow rather than get stale or
outdated in the wake of a company's ongoing growth. "What that
means for The Vitamin Shoppe is that they will be able to fully
control the platform on an ongoing basis. They will be able to test
theories and make discoveries with a scientific calculated
approach," said Salinas.
SiteZeus was able to win The Vitamin Shoppe's business by
providing a Proof of Concept. SiteZeus created a test model to
demonstrate the ability of the platform and also demonstrate the
ease of implementation and collection of data. "We were able to
demonstrate accuracy with them to the point they felt comfortable
making a change to the SiteZeus platform," noted Salinas. "At the
end of the day, our clients are looking for a model that provides
greater accuracy, while still being very transparent and
user-friendly, and SiteZeus prides itself on being able to deliver
that."
About SiteZeus
SiteZeus® is a location intelligence
technology company that delivers cloud-based predictive modeling
solutions for multi-unit retail, restaurant, C-store, healthcare
and private equity brands. Our location intelligence platform is
powered by artificial intelligence and machine learning to create
fast, accurate and transparent predictive modeling. Brands leverage
our technology to make confident, data-driven decisions to solve
for infill expansion, greenfield growth, remodel analysis,
relocation analysis and closure analysis. Our cutting-edge dynamic
models combine a brand's own unique location and revenue data with
pre-aggregated data sourced from world-class data partners to
provide the best analytical insight for our users. For more info on
how SiteZeus' custom predictive models can help grow your company,
contact us at info@sitezeus.com.
About The Vitamin Shoppe®, Inc. (NYSE: VSI)
The
Vitamin Shoppe® is an omni-channel, specialty retailer and wellness
lifestyle company based in Secaucus, New Jersey. In its
stores and on its website, the Company carries a comprehensive
assortment of nutritional solutions including: vitamins, minerals,
specialty supplements, herbs, sports nutrition, homeopathic
remedies, green living products, and natural beauty aids. In
addition to offering products from approximately 700 national
brands, The Vitamin Shoppe® also carries products under The Vitamin
Shoppe®, BodyTech®, True Athlete®,
MyTrition®, plnt®, ProBioCare®,
and Next Step® brands. The Vitamin Shoppe conducts
business through more than 775 company-operated retail stores under
The Vitamin Shoppe and Super Supplements retail banners, and
through its website,www.vitaminshoppe.com.
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SOURCE SiteZeus