America’s Favorite Restaurant Now Open at Hamilton Place and South Plains Mall

The Cheesecake Factory® (NASDAQ:CAKE), known for its extensive menu, generous portions and legendary desserts, today announced the opening of its newest restaurants in Chattanooga, Tenn. and Lubbock, Texas.

With more than 250 menu selections including SkinnyLicious® dishes with 590 calories or less and Saturday and Sunday Brunch – handmade, in-house with fresh ingredients – and more than 50 signature cheesecakes and desserts, The Cheesecake Factory’s opening provides exciting new choices for shoppers and area residents.

Featuring imported limestone floors, custom wood columns, hand painted murals and modern lighting, the new restaurants include the distinctive and contemporary décor that is as creative and imaginative as The Cheesecake Factory’s extensive menu.

The Cheesecake Factory of Chattanooga is located at 2084 Hamilton Place Blvd., Chattanooga, TN 37421. The restaurant opens at 11:30 a.m. Monday through Friday, and at 10:00 a.m. Saturday through Sunday.

The Cheesecake Factory of Lubbock is located at 6014 Slide Road, Lubbock, TX 79414. The restaurant opens at 11:30 a.m. Monday through Friday, and at 10:00 a.m. Saturday through Sunday.

For more information about The Cheesecake Factory, please visit www.TheCheesecakeFactory.comFan us on Facebook at www.facebook.com/TheCheesecakeFactoryFollow us on Twitter at www.twitter.com/cheesecakeFollow us on Instagram at www.instagram.com/cheesecakefactory

About The Cheesecake Factory Incorporated

The Cheesecake Factory Incorporated created the upscale casual dining segment in 1978 with the introduction of its namesake concept. The Company, through its subsidiaries, owns and operates 217 full-service, casual dining restaurants throughout the U.S.A., including Puerto Rico, and Canada, comprised of 201 restaurants under The Cheesecake Factory® mark; 14 restaurants under the Grand Lux Cafe® mark; and two restaurants under the RockSugar Southeast Asian Kitchen® mark. Internationally, 21 The Cheesecake Factory® restaurants operate under licensing agreements. The Company's bakery division operates two bakery production facilities, in Calabasas Hills, CA and Rocky Mount, NC, that produce quality cheesecakes and other baked products for its restaurants, international licensees and third-party bakery customers. In 2018 the Company was named to the FORTUNE Magazine "100 Best Companies to Work For®" list for the fifth consecutive year. To learn more about the Company, visit www.thecheesecakefactory.com.

FORTUNE and FORTUNE 100 Best Companies to Work For® are registered trademarks of Time Inc. and are used under license. From FORTUNE Magazine, March 1, 2018 ©2018 Time Inc. Used under license. FORTUNE and Time Inc. are not affiliated with, and do not endorse products or services of, The Cheesecake Factory Incorporated.

MediaHannah Gray / Gabrielle Gaines(213) 486-6546 / (646) 308-2396cheesecake@berkcommunications.comInvestorsStacy Feit(818) 871-3000investorrelations@thecheesecakefactory.com

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