NEENAH, Wis., Dec. 3, 2018 /PRNewswire/ -- Kimberly-Clark, along with its partners from the World
Wildlife Fund (WWF), were honored by the Forest Stewardship
Council® (FSC®) with a 2018 Leadership Award
for Kimberly-Clark and WWF's "Heart Your Planet"
collaboration. The program was unanimously selected for the
Uncommon Partnership award for its success in engaging consumers to
look for the WWF Panda logo and FSC® label on product
packaging to support responsible forest management.
"Kimberly-Clark continues to lead the U.S. tissue
industry as a producer and influencer in promoting the importance
of making more responsible products that use
FSC®-certified fiber," said Jay
Gottleib, president of Kimberly-Clark's North American Family Care business.
"We are proud to have the WWF Panda logo and FSC® label
printed on our packaging. This shows our support for these
organizations, and demonstrates to our consumers that by using
their favorite paper towel, facial and bath tissue, they are
helping protect our forests."
The "Heart Your Planet" collaboration launched in 2017, and was
the first on-pack awareness campaign of its kind for WWF in the
U.S. For over a year, consumers have seen this messaging
collaboration on trusted Kimberly-Clark brands, including
Kleenex®, Scott, Cottonelle and Viva.
"Given the popularity of Kimberly-Clark's brands and WWF with
consumers, this partnership is essential to increase consumer
preference for FSC®-certified products from responsibly
managed forests," said Corey
Brinkema, president of the Forest Stewardship Council
U.S.
Kimberly-Clark was the first U.S tissue manufacturer to
offer branded FSC®-certified products starting with
Kleenex® facial tissue, and it is the first in the
industry to have 100% of its suppliers certified as providing fiber
from responsibly managed sources. The company also continues its
commitment to sourcing 100% virgin wood fiber for its products from
certified sources, and it is expanding this commitment to
fiber-based packaging. Since 2009, Kimberly-Clark has increased the use of environmentally
preferred fibers, including FSC®-certified fiber, in its
global tissue products to 89 percent. This is the third
FSC® Leadership Award Kimberly-Clark has received since
2014.
About Kimberly-Clark
Kimberly-Clark (NYSE: KMB) and its trusted brands are
an indispensable part of life for people in more than 175
countries. Fueled by ingenuity, creativity, and an understanding of
people's most essential needs, we create products that help
individuals experience more of what's important to them. Our
portfolio of brands, including Huggies, Kleenex, Scott, Kotex,
Cottonelle, Poise, Depend, Andrex, Pull-Ups, GoodNites, Intimus,
Neve, Plenitud, Viva and WypAll, hold the No. 1 or No. 2 share
position in 80 countries. We use sustainable practices that support
a healthy planet, build stronger communities, and ensure our
business thrives for decades to come. To keep up with the latest
news and to learn more about the company's 146-year history of
innovation, visit kimberly-clark.com or follow us on
Facebook or Twitter.
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SOURCE Kimberly-Clark Corporation