NEW YORK, Nov. 28, 2018 /PRNewswire/ -- MRM//McCann, a
leading global customer relationship network, announced today that
its e-commerce specialist agency, Optaros by MRM//McCann, was
ranked in the Strong Performers category by the independent
research firm Forrester Research in its report "The Forrester
Wave™: Commerce Specialist Service Providers, Q4
2018."
The analysis, subtitled "The Eight Providers That Matter Most
And How They Stack Up," evaluates top commerce specialist service
providers in order to "help digital business strategy professionals
make the right choice." Optaros by MRM//McCann was among the
highest ranked firms evaluated in the strategy criteria of
"vision," "market approach" and "partner ecosystem," as well as in
the current offering sub-category of "ongoing support."
"Customers were in unanimous agreement that the firm operates
with integrity — which is one of the biggest drivers of their
satisfaction," the Forrester report said, addressing its
conclusions based on surveying clients. "One customer said, 'It's
always relationship first.' Optaros by MRM//McCann is an obvious
choice for MRM//McCann customers but is also a good fit for firms,
especially in CPG and manufacturing, that may have the complexities
of a large firm but are early in their e-commerce journeys."
Kate MacNevin, Global President,
MRM//McCann, said, "I am incredibly proud of our e-commerce team
for achieving this impressive recognition. Our e-commerce offering
continues to expand our range of customer relationship and
technology-based capabilities, and ensures we are making the moment
of every transaction meaningful for our valued clients."
This announcement comes on the heels of a year of remarkable
expansion from the business and creative perspectives for Optaros
by MRM//McCann. They added several major new clients to their
roster to achieve significant growth in 2018. At the Imagine
Excellence Awards, they won the Best B2B Innovations Award as well
as the Spirit of Excellence Award, a recognition given to Magento
partners who have demonstrated outstanding performance.
Optaros by MRM//McCann are e-commerce experts who help clients
solve complex problems through technology. They specialize in
strategy, consulting and digital transformation, visual design and
user experience, e-commerce platform implementation, 24-7 global
support and maintenance, performance and optimization, and
omnichannel architecture. They have offices in New York, Boston, Bucharest and London.
Forrester Research employs a rigorous process to create a
Forrester Wave, including a detailed taxonomy of product
attributes, gathering and validating data, and creating the
Forrester Wave graphic.
You can access a complimentary copy of the full report here:
https://reprints.forrester.com/#/assets/2/1532/RES141117/reports
About MRM//McCann
MRM//McCann, named Ad
Age's 2018 Business-to-Business Agency of the Year, is a
leading customer relationship agency that helps brands grow
meaningful relationships with people. The agency leverages the
power of creativity, the beauty of data and the magic of technology
to nurture, encourage and sustain strong relationships between
brands and their customers – in turn, creating meaningful
experiences for people, while driving business results. MRM//McCann
is part of the Interpublic Group (NYSE: IPG) and a lead agency in
the McCann Worldgroup network, with 40-plus offices across
North America, Latin America, Europe, the Middle
East and Asia Pacific. For
more information, please visit www.mrm-mccann.com.
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SOURCE MRM//McCann