LAKEWOOD, Colo., Sept. 28, 2018 /PRNewswire/ -- Natural
Grocers, one of America's leading natural and organic retailers,
launched its new line of premium quality private label products,
including over 35 different new items across 10 categories. The
launch continues Natural Grocers' commitment to its founding
principles of Highest Quality Products at Always
AffordableSM Prices. Natural Grocers is extending the
power and equity of the Natural Grocers brand into a differentiated
line of premium products that can only be found at Natural Grocers
stores.
"Our name has been defining the highest quality standards in the
natural foods industry since before it really was an industry, so
when it comes time to put our name on products, only the highest
quality products will do, and we make sure that they are priced so
that everyone can afford them," said Kemper
Isely, Natural Grocers Co-President. "We want products that
represent our values: hormone and antibiotic-free meats;
pasture-based dairy; pasture-raised eggs; no artificial colors,
flavors, preservatives, sweeteners, hydrogenated oils or partially
hydrogenated oils and non-GMO; values that have been defining our
family's mission since 1955--never compromising quality for the
easy way through. When it comes to house brands, our products are
the highest quality at an affordable price."
The new Natural Grocers Brand product lineup includes organic
pasta sauce, organic olive oil, organic preserves, organic bread,
organic apple cider vinegar, organic tortilla chips, organic taco
shells, organic canned tomatoes, organic canned beans and organic
canned vegetables, organic maple syrup, organic and fair-trade
coffee and organic frozen fruits are expected to be introduced in
November. Other exciting items such as organic and 100% grass-fed
cheese, organic and free-trade chocolate, organic coconut milk,
100% grass-fed beef jerky and organic frozen vegetables are already
in the pipeline and are expected to be in stores in 2019. The
introduction of Natural Grocers' new line of organic, private label
products is expected to have a positive impact on the overall mix
of organic products in the private label category, which according
to Supermarket News, is at just 6%.
To highlight the differentiators of a few of the new Natural
Grocers Brand Products, the premium organic pasta sauce is made
with heirloom tomatoes from plants that haven't been altered for
generations and with no added sugars. The organic extra-virgin
olive oil has not been blended with any other type of oil or
treated with heat or chemicals. The preserves use a family recipe
dating back to the 1800s and are made in small batches.
Natural Grocers has teamed up with How2Recycle, whose mission is
to get more materials in the recycling bin by taking the guesswork
out of recycling. To that end, it has created a standardized
labeling system that clearly communicates recycling instructions to
the public. Recyclable packaging is an important component of
Natural Grocers eco-friendly and sustainable practices. Their
partnership with How2Recycle is a natural fit as it relates to its
private label offerings.
As for future plans, Natural Grocers aims to continue providing
customers with the highest quality private label options at
affordable prices in as many categories as can be sourced, but it
will never sacrifice quality over quantity.
Natural Grocers is proud of its new private label product line
and wants to share it with every customer! You can taste the
quality for yourself at any Natural Grocers store on Saturday, September 29th, from
1pm-3pm, with a sampling of Natural
Grocers Brand Organic Extra Virgin Olive Oil, Natural Grocers Brand
Raw and Unfiltered Clover Honey, Natural Grocers Brand Organic
Apple Cider Vinegar and Natural Grocers Brand Organic Seedless
Raisins.
About Natural Grocers by Vitamin Cottage
Natural
Grocers by Vitamin Cottage, Inc. (NYSE: NGVC; NaturalGrocers.com)
is an expanding specialty retailer of organic and natural
groceries, body care and dietary supplements. The company offers a
flexible, neighborhood-store format, affordable prices and free,
science-based nutrition education programs to help customers make
informed health and nutrition choices. Founded in Colorado in 1955, Natural Grocers has more
than 3,500 employees and operates 148 stores in 19 states.
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SOURCE Natural Grocers by Vitamin Cottage, Inc.