PLANO, Texas, Sept. 4, 2018 /PRNewswire/ -- Pizza Hut has
been hard at work this offseason to score big at football fans'
front doors this NFL season. For its first year as the Official
Pizza Sponsor of the NFL, Pizza Hut is introducing a lineup of
exciting new experiences, exclusive pizza deals and star-studded
partnerships that bring the energy of the stadium to fans' homes on
gameday.
"Pizza has the power to bring sports fans together, and for
years, Pizza Hut has served as a gameday centerpiece in living
rooms across the country. Now, as the Official Pizza Sponsor of the
NFL, we're going to celebrate football fans all season long," said
Marianne Radley, Chief Brand Officer, Pizza Hut, U.S. "We look forward
to kicking off the season with our new league and team partners to
deliver fans incredible in-home experiences and quality pizza each
gameday."
Game Plan Brings Fans Exclusive Offers, Kickoff Reminders and
Chances to Win Big Every Week
Pizza Hut has developed a new
digital platform within Hut Rewards called Game Plan that allows
fans to access special deals, receive kickoff reminders for their
favorite NFL team and enter to win a different football-themed
prize every week. The pizza company has teamed up with fellow
fan-favorite NFL sponsors Bose and New Era for the first giveaway.
Fans who sign up for Game Plan are automatically entered to win the
Homegating Kickoff Kit in week one of the season – complete with a
Bose SoundLink Revolve speaker, New Era Official Sideline Home
9FIFTY hat, $100 Pizza Hut gift card
and $50 NFL Shop gift card. In weeks
2-17 of the NFL Season, Game Plan prizes will be announced every
Thursday.
Fans can enroll in Game Plan by visiting PizzaHut.com/NFL,
signing in with their Hut Rewards account and choosing their
favorite NFL team. Once enrolled, fans will be automatically
entered to win limited-edition prizes each week, including a grand
prize trip to Super Bowl LIII in Atlanta. Every Pizza Hut order placed through
a customer's corresponding Hut Rewards account counts as an
additional entry to win prizes – limit one additional entry, per
day.
Pizza Hut Stacks NFL Player and Team Partner Lineup to
Elevate Homegating All Season Long
The highlight reel
doesn't end there. Pizza Hut is fueling the energy of fans taking
in the action from home through its first national NFL TV campaign
starring the league's most prolific wide receiver duo: Antonio Brown and JuJu Smith-Schuster.
"We are thrilled to kick off our first season with Pizza Hut as
the official pizza of the National Football League," said
Renie Anderson, SVP, NFL
Partnerships, Sponsorship & Consumer Products. "As we saw with
their awesome 'Doorbell Dance' for the Draft, Pizza Hut has really
creative and engaging ways of activating around our brand and fans
– and pizza lovers – everywhere should be excited for what they
have planned for this NFL season."
Since becoming the Official Pizza Sponsor of the NFL, Pizza Hut
has aligned with some of the most passionate fan bases in the
league through local partnerships with the Seattle Seahawks,
Pittsburgh Steelers, Los Angeles Chargers and Los Angeles Rams.
These partnerships will come to life for fans throughout the season
through local activations, player partnerships, social impact
initiatives and more.
HUT, HUT, HUT! New, Interactive Pizza Hut Packaging Takes the
Field
To ensure no fan gets left behind, Pizza Hut unveiled
its new packaging for the NFL season featuring collective use of
all 32 NFL team marks. The special-edition pizza boxes will be
available in all Pizza Hut locations during regular season. To
bring it one step further, the brand introduced the Beanbag Blitz
app, a recreation of the classic tailgate game cornhole which is
compatible with the limited-edition NFL pizza boxes via Augmented
Reality technology.
"We tapped into technology to deliver a truly immersive gameday
experience to fans – specifically combining what they're most
passionate about: their team, the spirit of competition, and of
course, pizza," said Zipporah Allen,
Chief Marketing Officer, Pizza Hut, U.S. "Incorporating this AR
component into our lineup of new experiences is broadening our
digital portfolio and engaging fans in a completely new way."
Once the app is downloaded to an iOS or Android device, players
have the option to unlock the Augmented Reality component by lining
their camera up with the top of the special-edition box. Once
unlocked, the game is played as it normally would be, as a team of
two taking turns tossing beanbags onto the virtual cornhole board
with the flick of a finger. First player to 21 points wins!
To feed every fans pizza craving on gameday, Pizza Hut will be
offering Large 2-Topping pizzas for just $7.99 all season long, continuing the brand's
commitment to providing great-tasting pizza at unbeatable prices to
NFL fans and pizza lovers alike.
To stay up to date with Pizza Hut and the exciting things ahead
as the Official Pizza Sponsor of the NFL, follow along on Twitter,
Instagram and Facebook. To order now, visit www.PizzaHut.com.
About Pizza Hut
Pizza Hut, a subsidiary of Yum!
Brands, Inc. (NYSE: YUM), has more restaurant locations in the
world than any other pizza company. Founded in 1958 in Wichita, Kan., Pizza Hut operates over 16,800
restaurants in more than 100 countries.
With easy order options including the Pizza Hut app, mobile
site, and Amazon and Google devices, Pizza Hut is committed to
providing an easy pizza experience – from order to delivery – and
has the only loyalty program, Hut Rewards, in the U.S. that offers
points for every dollar spent on food online.
Pizza Hut is also the proprietor of The Literacy Project, an
initiative designed to enable access, empower teachers and inspire
a lifelong love of reading. The program is rooted in the foundation
set by the Pizza Hut BOOK IT! Program, which is the longest-running
corporate supported literacy program, impacting more than 14
million students each year. For more information, visit
www.pizzahut.com. Pizza Hut is the Official and Only Pizza Sponsor
of the NFL and NCAA®.
Contact:
Courtney
Moscovic
972.338.8288
Courtney.Moscovic@yum.com
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SOURCE Pizza Hut