Commemorative Products Hit Shelves Today,
Kicking Off 90-Day Countdown to Mickey’s 90th
Disney Parks to Honor Mickey and Minnie During
World’s Biggest Mouse Party
Disney today announced that ‘Mickey: The True Original
Exhibition,’ an interactive art exhibit, will open in New York in
honor of the 90th anniversary of Mickey Mouse. To begin the 90-day
countdown, new brand and product collaborations spanning fashion,
food, consumer electronics, toys, accessories and more are now
available worldwide.
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the full release here:
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“Mickey: The True Original Exhibition”
creative concept computer rendering. (Photo: Business Wire)
“As Walt said, ‘I only hope that we never lose sight of one
thing—that it was all started by a mouse’,” said Bob Chapek,
Chairman of Disney Parks, Experiences and Consumer Products. “From
‘The True Original Exhibition’ to a year-long celebration in our
parks around the world, we are honoring the deep connection that
families and fans have made with Mickey and Minnie Mouse for nearly
a century.”
‘Mickey: The True Original Exhibition’ is an immersive, pop-up
art exhibition inspired by Mickey’s status as a ‘true original’ and
his global impact on popular culture and art. From his beginning in
black and white in Steamboat Willie to the technicolor world of
more than 100 cartoon shorts, exhibition guests will step into an
unforgettable journey of Mickey moments reimagined.
“We hope guests will enjoy the exhibition’s larger-than-life
multimedia art installations, photo-worthy experiences and even a
few surprises,” says Ken Potrock, President, Consumer Products
Commercialization, Disney Parks, Experiences and Consumer Products.
“We’ve partnered with the best muralists, sculptors, artists and
designers to create original works that convey Mickey’s optimism
and imagination.”
Curated by designer Darren Romanelli, the exhibit will feature
exclusive original artwork from contemporary artists including
Kenny Scharf, Amanda Ross-Ho and Shinique Smith, with more artists
to be announced in the coming weeks. The experience will captivate
the senses to surprise and delight guests, evoking the inspiration,
creativity, and true original spirit of Mickey Mouse.
Romanelli is an LA-based designer and creative director known
for creating series of customized, limited-edition clothing,
furniture, and collectibles under the DRx moniker. “To me, Mickey
is reminiscent of everything good from my childhood,” said
Romanelli. “As I’ve come into my own as a designer, I feel a true
sense of passion for this project. Every inch of the experience -
from the artists participating to the different mediums featured to
the building layout - was thought through with a level of detail
and creativity we could only achieve with Mickey Mouse as our
muse.”
About “Mickey: The True Original Exhibition”
Running from November 8, 2018 – February 10, 2019, ‘Mickey: The
True Original Exhibition’ will be open Tuesday-Sunday from 10 a.m.
to 8 p.m. at 60 10th Avenue, New York. Tickets are available for
$38 per person at Disney.com/MickeyTrueOriginal.
The 16,000-square-foot interactive experience will feature
original work from renowned and emerging contemporary artists.
Before the official opening in November, three artists will preview
their installations in three pop-up locations across the country.
The installations pay tribute to three iconic pieces of Mickey
Mouse merchandise that have withstood the test of time – the Mickey
Mouse watch, tee-shirt, and plush.
- Kenny Scharf - Scharf rose to
prominence in the early 1980s as a New York street artist and
muralist. His interdisciplinary practice consisted of design,
sculpture, installations, performance and video as well as
painting. From now until September 1, Kenny’s installation will be
on display at the Minnesota Street Project, located at 1275
Minnesota St in San Francisco. Inspired by one of Disney’s first
licensed products, the Mickey Mouse watch, this Cosmic Cavern is an
immersive, day-glo, fluorescent black light world. Kenny Scharf’s
work is a surreal journey into his personal connection with the
character and the timelessness of both Scharf and Mickey’s
contributions to visual culture. Fans at home can experience a 360°
tour of the installation at Disney.com/MickeyTrueOriginal.
- Amanda Ross-Ho - Ross-Ho is a
Los Angeles-based artist who has exhibited widely, both nationally
and internationally including solo exhibitions at Cherry and Martin
and The Museum of Contemporary Art Los Angeles. She has presented
large-scale commissioned public work at The Museum of Contemporary
Art in Chicago, City Hall Park New York City and the Parcours
Sector of Art Basel Switzerland. She will create a large-than-life
classic Mickey tee to be on display during Art Expo in Chicago in
September.
- Shinique Smith - Known for her
monumental sculptural works of bundled fabric and clothing, and her
exuberant calligraphic collaged paintings, Smith has been featured
in exhibitions and collections of prestigious venues such as
Brooklyn Museum, Denver Art Museum, LACMA, MFA Boston, The Frist
Center, Kemper Museum and The Whitney Museum among others.
Shinique’s installation will honor the impact of the Mickey Mouse
plush through decades and will be on display in Los Angeles in
October.
For details on the exhibition and behind-the-scenes content,
visit Disney.com/MickeyTrueOriginal and follow @MickeyTrueOriginal
on Instagram with #MickeyTrueOriginal.
New Mickey Mouse 90th Anniversary Product
Launches
New collections launching this week and beyond include
collaborations with fashion and footwear brands like Forever 21 and
Vault by Vans, luxury candy boutique Sugarfina, Brooklyn-based ice
cream company Ample Hills Creamery, along with new capsule
collections available exclusively at Disney stores and
shopDisney.com, commemorative titles from Disney Publishing
Worldwide, a line of plush and toys by Just Play and a new Mickey
Mouse Brickheadz figure from LEGO. Earlier this year, Target
released a Mickey Mouse collection that spanned apparel for the
entire family, treats for pets, toys, summer entertaining pieces,
bedding, beach and beauty gear and more, and just last month Marc
Jacobs released a series of pieces all inspired by the world’s most
iconic mouse.
Walt Disney Animation Studios will celebrate Mickey’s
cartoon legacy with the release of “Celebrating Mickey” featuring
13 classic short films on Digital and Blu-ray this Fall.
Celebrations at Disney Parks & Resorts
Disney Parks & Resorts will also celebrate Mickey’s 90th
birthday with a series of events at all sites around the world,
including World’s Biggest Mouse Party – a limited-time, global
celebration of Mickey and Minnie:
- Walt Disney World Resort in Florida
will celebrate Mickey’s birthday from November 16-18 with
special merchandise and food & beverage items as well as the
chance for guests to celebrate at Magic Kingdom
Park during the Move It! Shake It! Dance & Play It! Street
Party, sing “Happy Birthday” along with the Dapper Dans on Main
Street, U.S.A., and join in a special birthday dance party at
Rockettower Plaza Stage in Tomorrowland. Then in 2019, Walt
Disney World will continue celebrating when World’s Biggest Mouse
Party comes to the resort.
- Disneyland Resort in California will
host a celebration cavalcade for Mickey Mouse on November 18,
featuring some of his special friends and the Disneyland Band,
starting at “it’s a small world” and pausing for a special moment
at Sleeping Beauty Castle before continuing down Main Street,
U.S.A., to Town Square. The party continues when World’s Biggest
Mouse Party begins at Disneyland Resort in 2019.
- Disney Cruise Line will join the
celebration when World’s Biggest Mouse Party takes to the seas in
2019.
- Shanghai Disney Resort will be the
first to kick off World’s Biggest Mouse Party with a brand-new
Mickey-themed float at the opening ceremony of the Shanghai Tourism
Festival on September 15 to commemorate the Shanghai launch of
World’s Biggest Mouse Party. At Shanghai Disneyland, a giant
birthday card will be installed next to “Storytellers” statue,
featuring birthday wishes from Mickey’s pals. From November 16-18,
guests will enjoy themed food and merchandise offerings as well as
the opportunity to sing “Happy Birthday” to Mickey just before the
nighttime spectacular show each evening, all culminating with a
special nighttime birthday spectacular at Enchanted Storybook
Castle on November 18.
- Hong Kong Disneyland will begin its
World’s Biggest Mouse Party activations on Mickey’s birthday,
November 18, with commemorative park tickets, special food &
beverage and merchandise, a hotel room
overlay and “We Love Mickey” projection show through
the end of the year. And Hong Kong Disneyland guests will receive
special birthday stickers, available only on November 18.
- Tokyo Disney Resort will join the
celebration this fall with special decorations and
merchandise.
- Disneyland Paris will celebrate the
World’s Biggest Mouse Party this fall and into winter with new
holiday season entertainment and special surprises.
About Mickey Mouse 90th Anniversary
Celebration
Since his big-screen debut in Steamboat Willie on November 18,
1928, Mickey has become the global ambassador for The Walt Disney
Company. From the beloved Mickey Mouse Club to today’s Mickey Mouse
cartoon shorts, Mickey’s optimistic outlook and endearing
personality continue to delight fans around the world every day.
The 90-year celebration of Mickey will continue across the Company
with a star-studded special on ABC airing November 4, a new season
of Mickey Mouse animated shorts on Disney Channel, and more.
Images for download:
https://dcpi.smugmug.com/Franchises/DMCE/Mickeys-90th-Product-Gallery/n-HB425c/
About Disney Parks, Experiences, and Consumer
Products
Disney Parks, Experiences and Consumer Products is the business
segment of The Walt Disney Company (NYSE:DIS) that brings the magic
of Disney's stories, characters and franchises into the daily lives
of families and fans around the world to create memories that last
a lifetime. The company's iconic travel and leisure businesses
include six resort destinations in the United States, Europe, and
Asia; a top-rated cruise line; a luxurious family beach resort in
Hawaii; a popular vacation ownership program; and an award-winning
guided family adventure business. Disney's global consumer products
operations include the world's leading licensing business; the
world's largest children's print publisher; Disney Store locations
around the world; and the shopDisney e-commerce platform. These
experiences are created by Walt Disney Imagineering, the innovative
force responsible for overseeing the segment's world-class products
and experiences — from immersive lands to interactive toys, and
everything in between.
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DisneyLaura K. JalaieMobile:
818-331-1734Laura.k.jalaie@disney.com
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