LONDON, August 16, 2018
/PRNewswire/ --
Leesa Sleep, the online luxury
mattress company and modern home furnishings retailer West Elm
today announced an exclusive partnership in the UK, which expands
upon the brand alliance which launched in the United States last year.
For the first time in the UK, this partnership enables customers
to experience the comfort of a beautifully designed and crafted
Leesa mattress at any West Elm UK location including Tottenham Court Road, Westfield London and Kingston Upon Thames, before purchasing
it.
Leesa's recently launched pillow, designed to cool one's head
while keeping the neck and spine aligned, will also be available at
all three West Elm stores. The pillows combine with the Leesa
mattress to deliver the deep restful sleep that has made Leesa one
of the largest sleep companies in the U.S. in under 4 years. The
mattress features Leesa's proprietary Avena® performance foam while
the newly-developed pillow incorporates temperature control
technology developed for NASA. Both products will be introduced at
West Elm's stores and will continue to be available
at Leesa.co.uk
The mattress and the pillows are manufactured in England, enabling the assurance of outstanding
quality and consistency, as well as the minimisation of carbon
footprint.
Leesa's long-standing policy of providing a 100-night risk free
trial will also apply to mattresses and pillows purchased through
West Elm stores, giving customers additional peace of
mind.
"A lasting partnership requires shared values. Both West Elm and
Leesa are organisations with a powerful social mission," said
David Wolfe, Co-Founder and CEO of
Leesa Sleep. "Since day one,
Leesa has donated one mattress for every ten sold and to-date we
have donated over 30,000 mattresses. Our social impact programs
make Leesa a different kind of company and to celebrate our
partnership with West Elm, we are making an additional donation
in London next month when we will be giving 50 mattresses
to London-based charity, the Single Homeless Project."
"We share a mission with Leesa of helping our customers make
conscious purchase decisions that can shape their communities and
make a difference in their everyday lives at home. We are pleased
to extend our partnership with Leesa to the UK and offer our
customers another compelling reason to shop for change at their
local West Elm UK store," said West Elm President Alex Bellos.
West Elm is a home furnishings retailer committed to offering
unique, approachable designs that make an impact in everyday life,
from creating affordable products for modern living to its
commitment to Fair Trade Certified, local and handcrafted products
to its community-driven collaborations and events. West Elm is a
division of Williams-Sonoma, Inc.'s portfolio of brands.
This announcement comes after a breakout year for Leesa, which
included a £17.6million round of Series B funding, the
addition of former Seventh Generation CEO John Replogle and former President and COO of
Rent the Runway Beth Kaplan to its Board, and the inclusion in
Forbes' list of Next Billion Dollar Startups. As a certified B
Corporation, Leesa is one of about 2,500 companies that meet
rigorous standards of social and environmental performance,
accountability and transparency. The company is part of a global
movement using business as a force for good and has donated over
30,000 mattresses since launching in 2015. Leesa is excited to
continue the momentum and global growth through prestigious
partners like West Elm.
For more information on Leesa, visit http://www.leesa.co.uk.
About West Elm
Headquartered in Brooklyn, NY
since 2002, West Elm opened its first store in DUMBO, the
neighbourhood it still proudly calls home. With a mission of
harnessing the power of design and human connection to enrich
lives, everything West Elm does is designed to make an impact in
everyday life, from creating unique, affordable designs for modern
living and commitment to Fair Trade Certified, from LOCAL and
handcrafted products to community-driven collaborations and events.
The brand operates more than 100 retail stores as well as
e-commerce websites in the United
States, Australia,
Canada and the UK, ships
internationally to customers around the world, and has unaffiliated
franchisees that operate stores in Mexico, Middle
East, Philippines and
South Korea. In addition to home
furnishings retail, West Elm operates in the commercial furnishings
industry and announced its expansion into the travel and
hospitality industry with the launch of West Elm
Hotels. West Elm publishes the
blog Front+Main and is part of an active community
on Facebook, Instagram, Pinterest, Twitter and YouTube.
West Elm is a member of the Williams-Sonoma, Inc. (NYSE:WSM)
portfolio of brands.
About Leesa Sleep LTD
With its European Headquarters in Manchester, UK, Leesa is a direct-to-consumer
online luxury mattress company that offers UK-made mattresses
delivered directly to customers' doors. From its start, Leesa has
measured its success as much by its impact on the world as by its
financial performance. To date, Leesa's One-Ten programme has
provided over 30,000 mattresses to those in need. To its customers,
Leesa offers a 100-night risk-free trial, free shipping, and
no-hassle returns. In 2016, Leesa was recognised as a certified B
Corporation, joining forces with more than 2,500 companies using
business as a force for good. The company currently offers free
shipping to the US, UK, Germany
and Canada. For more information
visit http://www.leesa.co.uk
The Leesa Mattress was awarded a Which? Best Buy, in
January 2018, and is Good
Housekeeping Institute and Men's Health Lab approved.
Media images available to download
here.
SOURCE Leesa and West Elm