ST. LOUIS, July 9, 2018 /PRNewswire/ -- To kick off its new,
everyday celebration of birthdays, Build-A-Bear Workshop, Inc.
(NYSE: BBW) today announced it will host its first-ever Pay Your
Age Day event in all U.S., Canada
and U.K. stores on Thursday, July 12.
As part of the one-day deal, Guests who visit a store in person
that day can pay their current age, in dollars (U.S. &
Canada) or pounds (U.K.), for any
Make-Your-Own furry friend available in the store in celebration of
the launch of the Build-A-Bear "Count Your Candles" birthday
experience.
So, how does it work? Everyone is welcome to take part in the
Pay Your Age Day deal, regardless of age, as long as they are
present in store that day*. Our entire in-store collection of furry
friends, including popular licensed characters, will be waiting to
be made at the event. To participate in the offer, parents or
guardians over age 18 need only enroll in the complimentary
Build-A-Bear Bonus Club rewards program or provide a valid
email address and name, so that a Guest, who is present at the time
of purchase, can pay his or her age for a furry friend.
Pro Tips:
- Adults, parents and guardians are encouraged to enroll in the
Build-A-Bear Bonus Club online before arriving at stores on
July 12 to save time at
checkout.
- Guests at U.S. and Canada
stores can purchase a furry friend unstuffed, if they prefer to
come back for stuffing at another time.
- This offer is only available in stores on one Make-Your-Own
furry friend (outfits, sounds, accessories and scents are
excluded).
- The person wishing to pay his or her age must be present at the
time of purchase.
- The offer cannot be combined with any other offers.
"We have overwhelming data that indicates Build-A-Bear is
synonymous with childhood, and nearly one-third of our sales are
associated with birthdays," said Sharon
Price John, president and chief executive officer,
Build-A-Bear Workshop. "We 'heart' birthdays at Build-A-Bear, so
we're hosting the Pay Your Age Day to launch our year-round 'Count
Your Candles' offer for Guests celebrating a birthday with us in
stores—an experience we designed especially to commemorate
birthdays in a memorable way."
Also starting July 12, Guests 14
and under who visit Build-A-Bear Workshop with a Build-A-Bear Bonus
Club member can 'Count Their Candles' and pay their age for our
Birthday Treat Bear (valued at $14
USD / £14 GBP / $14 CAD) in
the month of their birthday, an offer that will be available all
year long. A child turning four, for example, would have four
candles on her cake and pay $4 USD/
£4 GBP / $4 CAD for Birthday Treat
Bear, plus tax. Birthday Guests will also enjoy an engaging
experience, including a party hat, special sticker and fun photo
props when they want to capture the moment.
To learn more about Build-A-Bear's Pay Your Age Day, visit
buildabear.com/events. To learn more about the year-round Count
Your Candles birthday experience at Build-A-Bear Workshop, visit
buildabear.com/count-your-candles.
*Offer valid for Bonus Club members or Guests who sign up to
become Bonus Club members. Offer valid in stores only. Limit one
per Guest, must be present for offer. Some exclusions apply. Cannot
be combined with any other offer. While supplies last. Outfits and
accessories sold separately. Minimum price $1 (U.S. & Canada) / £1 (U.K.). See an associate for
details.
About Build-A-Bear
Build-A-Bear® is a global brand kids love and parents trust that
seeks to add a little more heart to life. Build-A-Bear Workshop has
over 400 stores worldwide where guests can create customizable
furry friends, including corporately-managed stores in the United States, Canada, China, Denmark, Ireland, Puerto
Rico, and the United
Kingdom, and franchise stores in Africa, Asia,
Australia, Europe, Mexico and the Middle East. Buildabear.com is the online
destination for unique furry-friend gifts, featuring
The-Bear-Builder™, a shopping configurator that helps create
customized gift options. In 2018, Build-A-Bear was named to the
FORTUNE 100 Best Companies to Work For® list for the 10th year in a
row. Build-A-Bear Workshop, Inc. (NYSE:BBW) posted a total revenue
of $357.9 million in fiscal 2017.
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SOURCE Build-A-Bear