BEIJING, July 5, 2018 /PRNewswire/ -- iQIYI, Inc.
(NASDAQ:IQ) ("iQIYI" or the "Company"), an innovative
market-leading online entertainment service in China, today announced that The Rap of
China, its flagship rap
competition reality show will be launched exclusively on iQIYI's
platform from July 14. The show has
expanded its scope by holding rounds of the competition in
North America, with the aim of
displaying the creativity and uniqueness of Chinese rap to the rest
of the world.
"A few years ago, people in West might have be baffled by the
idea of rap music being produced in China," said Gong Yu, Founder & CEO of
iQIYI. "Through the platform of The Rap of China, iQIYI's efforts to promote this
fantastically imaginative and exciting artform have already
attracted the attention of rap lovers worldwide. This is a trend
which is sure to continue, as the show gives the spotlight to a
whole new cast of Chinese rap stars."
iQIYI's creative efforts to maximize the monetization of its IP
have secured the company's position as China's leading online entertainment platform
and "The Rap of China" is a
particularly strong example of this. Under the brand of "R!CH" (an
abbreviation of the show's slogan "Rising! Chinese Hip-hop"), iQIYI
has produced a range of themed merchandise and reached licensing
agreements with 13 well-known brands including the NBA, Beats and
Nautica. To ensure the show's future impact, all contestants in the
show have also signed agency agreements with iQIYI, strengthening
the company's ability to receive maximum value from what is
becoming one of its most well-known original brands.
"iQIYI's combination of technology and top-quality entertainment
means we are always at the forefront of the online entertainment
industry," said Chen Wei, Senior
Vice President of iQIYI and executive producer of The Rap of
China. "The Rap of
China is the first variety
show in history to utilize AI in its production, including casting,
voice recognition, user recommendations and more, with the use of
smart technology influencing every aspect of the show's
production."
Despite being a company rooted in the Chinese market, iQIYI sees
any entertainment in the modern age as a medium which inherently
global in nature. The recent hit Idol Producer, also
produced by iQIYI, has also become is a nationwide pop culture
phenomenon, launching teen heartthrob boyband Nine
Percent.
About iQIYI, Inc.
iQIYI, Inc. (NASDAQ: IQ) ("iQIYI" or the "Company") is an
innovative market-leading online entertainment service in
China. Its corporate DNA combines
creative talent with technology, fostering an environment for
continuous innovation and the production of blockbuster content.
iQIYI's platform features highly popular original content, as well
as a comprehensive library of other professionally-produced
content, partner-generated content and user-generated content. The
Company distinguishes itself in the online entertainment industry
by its leading technology platform powered by advanced AI, big data
analytics and other core proprietary technologies. iQIYI attracts a
massive user base with tremendous user engagement and has developed
diversified monetization models, including membership services,
online advertising services, content distribution, live
broadcasting, online games, IP licensing, online literature and
e-commerce etc. For more information on iQIYI, please visit
http://ir.iqiyi.com.
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SOURCE iQIYI, Inc.