Tesco, Carrefour to Join Forces Amid Fierce Competition -- Update
July 02 2018 - 4:52AM
Dow Jones News
By Saabira Chaudhuri in London and Nick Kostov in Paris
Two of the world's biggest grocery chains, Tesco PLC and
Carrefour SA, have struck a deal to collaborate on how they source
from suppliers in an effort to cut prices amid mounting competition
from Amazon.com Inc. and other rivals.
Tesco, Britain's largest grocery chain, and Carrefour, the
French giant, said they would jointly source certain products to
lower prices, raise quality and broaden their product offerings.
The agreement, which the companies said would initially last three
years, will give the pair more scale in negotiations with global
suppliers. It will cover joint purchasing of own brand products and
goods not for resale, like cleaning products or pallets.
Financial terms of the deal, which is expected to be formally
agreed within the next two months, weren't disclosed. "We are light
on detail," said a Tesco spokeswoman. "The details are very much
still being worked out."
The deal is the latest in a string of moves by traditional
grocers the world over as they race to find new ways to compete
with Amazon's growing food ambitions and fast-changing shopper
behavior. Online shopping, discounters and meal-delivery services
are all eating into once reliable profit margins.
Monday's announcement comes just over a year after Amazon said
it would buy Whole Foods for $13.7 billion. Since then, Amazon has
slashed prices and used the Whole Foods network of stores to ramp
up its online-grocery business.
In the U.K., like the U.S., Amazon has also ramped up its fresh
food delivery service, recently expanding outside London. In
France, Amazon earlier this year signed a deal with Casino
Guichard-Perrachon SA to deliver items from its Monoprix chain.
Amazon's inroads into the grocery sector have struck fear into
supermarket chains world-wide and prompted a number of recent
deals.
Kroger Co., America's largest grocery chain, in May said it
would increase its stake in British online delivery specialist
Ocado Group PLC and license its technology to run automated
warehouses and process online orders.
Analysts say Amazon's ambitions were also partly responsible for
Walmart Inc.'s decision in April to sell its British arm Asda Group
Ltd. to J Sainsbury PLC, creating the largest player in the U.K.'s
fiercely competitive grocery market. That deal is expected to
pressure Tesco in its home market, with the combined Asda-Sainsbury
pledging to cut prices.
Both Tesco and Carrefour have moved to beef up their online
delivery and technology in the face of growing competition.
A year ago, Carrefour named Alexandre Bompard chief executive,
tapping someone who had gone toe-to-toe with Amazon when he ran
book, music and electronics retailer Fnac Darty to help close its
e-commerce gap. Mr. Bompard announced a new five year growth
strategy in January that included a pledge to invest EUR2.8 billion
($3.27 billion) in digital commerce by 2022, and a target of EUR5
billion in sales in food e-commerce in five years -- a six times
increase on last year.
Tesco last week said it would trial a checkout-free method of
payment for its convenience stores that would allowing shoppers to
scan products on their mobile devices and then leave with them.
Last year it became the U.K.'s first retailer to offer a same day
grocery delivery service across the U.K.
Both companies have also made deals to beef up their purchasing
heft. Carrefour teamed up with French competitor Système U to pool
purchases in France. Tesco bought British wholesaler Booker.
Write to Saabira Chaudhuri at saabira.chaudhuri@wsj.com and Nick
Kostov at Nick.Kostov@wsj.com
(END) Dow Jones Newswires
July 02, 2018 04:37 ET (08:37 GMT)
Copyright (c) 2018 Dow Jones & Company, Inc.
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