IZEA Announces Promoted Posts for Instagram Beta
June 14 2018 - 8:01AM
Business Wire
Paid Media Amplification of Instagram
Influencer Posts inside IZEAx
IZEA, Inc. (NASDAQ:IZEA), operator of IZEAx®, the premier
online marketplace connecting brands and publishers with
influential content creators, has announced the beta launch
Promoted Posts for Instagram. The new offering builds upon IZEA’s
Promoted Posts for Facebook technology, announced last year. The
service allows IZEAx marketers to increase the exposure of
sponsored influencer content on Instagram through programmatic paid
media buys directly through IZEAx.
“As social network algorithms have changed, so too has the
effective organic reach of social content,” said Chris Staymates,
Vice President of Engineering at IZEA. “Promoted Posts for
Instagram allows marketers to dramatically increase the reach of
influencer content with targeted paid amplification, and allows
them to do so directly through the influencer’s social handle. The
solution combines the creativity and engagement of influencer
marketing with the reach and targeting available through paid
placement.”
Both Promoted Posts for Instagram and Promoted Posts for
Facebook have now been integrated with IZEA’s ContentMine feature
and will allow for sponsored content produced through IZEAx to be
turned into a paid advertising placement. Marketers will be able to
evaluate the highest performing content, then pay to have that
content reach more people - both within and beyond the influencer’s
sphere of followers.
Content produced by influencers through IZEAx can now be
promoted by simply clicking a button next to the post. Doing so
allows the marketer to invest in additional amplification through
paid media with dynamic audience targeting features.
Promoted Posts is in beta for select partners and will be
generally available in the coming months. To schedule a preview
demonstration, visit http://www.izea.com.
About IZEA
IZEA operates IZEAx, the premier online marketplace that
connects marketers with content creators. IZEAx automates
influencer marketing and custom content development, allowing
brands and agencies to scale their marketing programs. IZEA
influencers include everyday creators as well as celebrities and
accredited journalists. Creators are compensated for producing
unique content such as long and short form text, videos, photos,
status updates, and illustrations for marketers or distributing
such content on behalf of marketers through their personal
websites, blogs, and social media channels. Marketers receive
influential content and engaging, shareable stories that drive
awareness. For more information about IZEA, visit https://izea.com/.
Safe Harbor Statement
This press release contains forward-looking statements within
the meaning of Section 21E of the Securities Exchange Act of 1934.
These forward-looking statements are based largely on IZEA's
expectations and are subject to a number of risks and
uncertainties, certain of which are beyond IZEA's control. Actual
results could differ materially from these forward-looking
statements as a result of, among other factors, competitive
conditions in the content and social sponsorship segment in which
IZEA operates, failure to popularize one or more of the marketplace
platforms of IZEA and changing economic conditions that are less
favorable than expected. In light of these risks and uncertainties,
there can be no assurance that the forward-looking information
contained in this respect will in fact occur.
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version on businesswire.com: https://www.businesswire.com/news/home/20180614005177/en/
IZEA, Inc.Justin Braun, 407-674-6911Manager, Corporate
Communicationsjustin.braun@izea.com
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