LOUISVILLE, Ky., May 23, 2018 /PRNewswire/ -- To kick off
Memorial Day weekend a little early and celebrate summer, KFC today
opened a sweepstakes to enter for a chance to win the summer's
must-have pool float: the limited-edition KFC Colonel floatie. In
the likeness of Colonel Sanders and in the shape of a ridable raft,
the KFC Colonel floatie features special holders for a bucket of
Kentucky Fried Chicken® and your favorite beverage.
Like the recently-introduced Crispy Colonel, the KFC Colonel
floatie is perfect for the on-the-go, summer lifestyle. More than
three million lucky customers have already enjoyed KFC's Crispy
Colonel sandwich. Now hundreds of them will have the chance to
enjoy their new favorite chicken sandwich (or a bucket of chicken)
while floating in their favorite body of water, atop their favorite
KFC Colonel-shaped floatie.
"We want this to be the best summer ever, so it wasn't enough
for us to bring back George Hamilton
as the Extra Crispy Colonel and debut a superior, craveable fried
chicken sandwich that stands above the rest," said Andrea Zahumensky, KFC U.S. CMO. "We wanted to
create the perfect vessel for enjoying the Crispy Colonel sandwich
(or a bucket of Kentucky Fried Chicken). Enter the KFC Colonel
floatie."
From swans and flamingos to pizza slices and donuts, pool floats
have become the perfect toys for summer. A must-have for your
social media selfies this season, bring the KFC Colonel floatie to
your favorite water destination and watch as your friends drool
with envy (and hunger).
"We saw that the over-the-top pool float trend was taking over
social media and thought it would fit perfectly with our notorious
Extra Crispy lifestyle campaign. Summer is about making fun
memories, and what better way to do that than drifting on the water
in the arms of the one and only Colonel Sanders," said
Zahumensky.
Visit KFCfloatie.com starting today through June 22 to enter for a chance to win one of the
limited-edition free floaties, which aren't being sold or made
available outside of this giveaway. Winners will be selected on
June 23, and floaties will ship to
arrive in time for the 4th of July weekend for most
recipients.
KFC is also partnering with Snapchat to create a World Lens that
brings the Colonel to life in an augmented reality experience that
enables users to live the Extra Crispy lifestyle with the help of
their smartphone camera. Snapchatters can also enter to win a KFC
Colonel floatie directly from the lens starting on Memorial Day,
May 28.
The KFC Colonel floatie quietly debuted recently in an ad spot
with famously tanned actor George
Hamilton sitting atop the floatie as the Extra Crispy
Colonel, to introduce KFC's new Crispy Colonel sandwich. The Crispy
Colonel sandwich, a classic chicken filet, hand-breaded in KFC
kitchens and made to order, is the perfect portable complement for
floating on the water this summer.
About KFC
KFC Corporation, based in Louisville,
Ky., is the world's most popular chicken restaurant chain.
KFC specializes in Original Recipe®, Extra Crispy™, Kentucky
Grilled Chicken® and Extra Crispy™ Tenders, Hot Wings™, Go Cups,
KFC Famous Bowls®, Pot Pies, freshly hand prepared chicken
sandwiches, biscuits and homestyle side items. There are over
21,000 KFC outlets in almost 130 countries and territories around
the world. KFC Corporation is a subsidiary of Yum! Brands, Inc.,
Louisville, Ky. (NYSE: YUM).
For more information, visit www.kfc.com. Follow KFC on Facebook
(www.facebook.com/kfc), Twitter (www.twitter.com/kfc) and Instagram
(www.instagram.com/KFC).
View original content with
multimedia:http://www.prnewswire.com/news-releases/kfc-makes-a-splash-with-new-colonel-shaped-pool-floatie-to-crisp-up-your-summer-and-hell-even-hold-your-bucket-of-chicken-and-a-beverage-300652649.html
SOURCE KFC