Millennial's game studio brings competitions to Gear.Club fans
through Amazon GameOn
TORONTO, March 20, 2018 (GLOBE NEWSWIRE)
-- Millennial Esports Corp.
("Millennial" or the "Company") (TSX VENTURE:GAME)
(OTCQB:MLLLF), a mobile video game publisher focused on Esports and
Racing, today announced that the Millennial Esports mobile racing
game, Gear.Club, is expanding its gaming experience with the
integration of Amazon GameOn, a new cross-platform competitive
gaming service. After working with Amazon to integrate with this
new service, Millennial Esports' game studio, Eden Games, was
announced at the Game Developers Conference (GDC) on March 19 as
one of the first game studios to build the service into one of
their games.
"Supported by this amazing new
Amazon service, we can now offer daily Gear.Club Esports Racing
competitions with real-world prizes fulfilled by Amazon. By being
an early adopter of Amazon's cross-platform, competitive gaming
service, we are excited to provide our fans with a superior
competitive mobile racing experience combined with the thrill of
prizing. Consequently, we expect to see greater Gear.Club user
engagement, resulting in more downloads and in-game spending," said
Millennial Esports CEO, Alex Igelman. "The fact that Amazon chose
to work with Eden Games speaks to the quality of Eden's work and
the strong relationships we have built, which will benefit our
company on multiple initiatives with our partners in the Esports
Racing vertical."
Gear.Club is currently the only
realistic racing game to integrate GameOn's set of flexible APIs
and build real-world prizing into their competitions, which is
another example of Millennial's successful implementation of a
strategy to leverage a global competition model in bringing racing
to the forefront of Esports. The daily competitions, detailed
leaderboards, and real-world prizes fulfilled by Amazon will
provide Gear.Club with a unique tournament platform amongst Esports
Racing games, while increasing the profile of established
Millennial tournament models such as the upcoming second season of
World's Fastest Gamer, produced in partnership with McLaren.
"I think it is safe to say that
Millennial Esports is making a big splash in the huge growth area
of mobile Esports Racing and we're bringing some of the biggest
brands in the world along for the ride," said Darren Cox,
Millennial Esports CMO. "To have Gear.Club using Amazon GameOn's
service to run competitions so quickly after acquiring Eden Games
also demonstrates the speed and success with which we have
integrated the studio into the Millennial Esports ecosystem."
With Amazon GameOn, Millennial
Esports can offer an enhanced gaming experience for its leading
mobile game franchise Gear.Club, including links to the millions of
fans on Twitch and real-world prizes fulfilled by Amazon. GameOn
has been designed to allow games publishers such as Eden Games, the
developer behind some of the world's most successful racing
franchises, including V-Rally and Test Drive Unlimited, to reach
wider audiences through seamless tournament organization.
"As soon as we heard of Amazon's
new service, we knew we wanted to be involved, not only because it
is Amazon, but because GameOn saves us months of development and a
great deal of maintenance and logistical overhead in the long
run.," said David Nadal, CEO, Eden Games. "To be one of the first
developers to integrate GameOn is both an honour for us and a real
win for the millions of Gear.Club fans. Using GameOn to scale the
size of the competitions we run in Gear.Club has made it easy for
us to add leaderboards and tournaments in-game."
About
Millennial Esports Corp.
Millennial Esports Corp. (MEC) is a vertically integrated mobile
gaming publisher leading a revolution to fuse esports racing and
professional motorsport through a global competition model. MEC is
utilizing its gaming franchises and IP to engage millions of new
players. Combined with its virtual and live tournament platforms,
gaming analytics capability, and motorsport IP - including The
World's Fastest Gamer in association with McLaren Formula 1 - MEC
is uniquely positioned to become the market leader in Esport
Racing.
"Neither TSX Venture Exchange nor its Regulation
Services Provider (as that term is defined in policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release."
Media
Contact:
Gavin Davidson
Director, Communication Strategy
705.446.6630
gavin.davidson@millennialesports.com
Investor Contacts:
Manish Grigo
Investor Relations
416.569.3292
manish.grigo@millennialesports.com
Alex Igelman
CEO and Director
647.346.1888
alex.igelman@millennialesports.com