SAN FRANCISCO,
March 19, 2018
/PRNewswire/ -- Trulia®, a home and neighborhood
site for homebuyers and renters, today launched a new product
feature, What Locals Say, and a national advertising campaign
inspired by Trulia's new mission: "Build a more neighborly world by
helping you discover a place you'll love to live."
Trulia's mission aims to solve an unmet need for rich
neighborhood insights -- everything from a home's proximity to
nearby parks and restaurants to getting a feel for the surrounding
community. Through extensive consumer research conducted in 2017,
Trulia found that 85% of homebuyers who plan to buy within 18
months say that the neighborhood is equally or more important than
the house. In fact, 76% of those same buyers said one of their
drivers for moving was a neighborhood- or life stage-related
reason, such as wanting a different lifestyle because of a baby or
marriage, a shorter commute, or finding the right school for their
children.
"More than 10 years ago, Trulia revolutionized the way
people found homes by making real estate listings searchable
online. Fast forward to 2018, house hunters now expect to see
listings on the Internet," said Tim
Correia, senior vice president and general manager of
Trulia. "We understand that neighborhoods matter. Our new mission
will guide Trulia to deliver even more innovative products to help
buyers and renters discover and understand what it's really like to
live in a home and neighborhood before they move in, much like a
trusted friend or neighbor."
Delivering Neighborhood Insights Straight From
Locals
What Locals Say provides
house hunters with neighborhood insights straight from locals. This
new feature is now available on Trulia's for-sale and rental
listings to help shed light on information that is not easily found
elsewhere.
At launch, What Locals Say already features more than
seven million answered polls and written reviews by locals to give
an authentic picture of what it's like to live in a neighborhood.
While reviews highlight what locals love about their neighborhood,
the polls reveal whether most locals talk to their neighbors, see
people walking their dogs around the block, decorate their homes
for the holidays, can find easy parking, take care of their yards,
and more. On average, locals are submitting about 100,000 poll
responses and reviews a day, which will only continue to expand the
feature's reach to more neighborhoods across the country.
New Ads Show How Trulia Brings A Neighborhood To
Life
Trulia's national ad campaign, "Insiders,"
illustrates how the brand delivers on its new mission. The campaign
personifies Trulia through colorful, authentic, and entertaining
neighborhood insiders -- Paperboy Pete and Dog Walker Dana -- who
take viewers on a neighborhood tour of the world beyond driveways
and mailboxes. The ads showcase Trulia's 34 different map overlays
that offer details on commute, reported crime, schools, and nearby
businesses, and the new What Locals Say feature. In addition to the
two ads (0:15 and 0:30 second formats) running across cable
networks, the campaign also includes an additional spot built for
digital video, as well as 0:06 second pre-roll videos.
"We met with people across the country as part of our
research, and one truth rang clear: when people search for a home,
they are also searching for a neighborhood that suits their
lifestyle," said Alissa Reiter, vice
president of marketing at Trulia. "We want people to know Trulia as
the trusted partner that will help them really understand a
neighborhood's community and culture."
Trulia's brand strategy and creative were developed in
partnership with its agency of record, Venables Bell &
Partners, a relationship that began last year. The ads were
directed by Speck and Gordon with production company, Furlined.
Trulia's new TV ads can be found on its YouTube Channel:
https://www.youtube.com/trulia.
For more information, visit
www.trulia.com/blog/tech/what-locals-say.
About Trulia
Trulia's mission is to
build a more neighborly world by helping you discover a place
you'll love to live. Homebuyers and renters use Trulia's website
and suite of mobile apps to get a deeper understanding of homes and
neighborhoods across the U.S. through personalized recommendations,
insights sourced straight from locals, and 34 different map
overlays that offer details on commute, reported crime, schools,
nearby businesses, and more. Founded in 2005, Trulia is based in
San Francisco, and owned and
operated by Zillow Group, Inc. (NASDAQ: Z and ZG). Trulia is a
registered trademark of Trulia, LLC.
For further information:
Daisy Kong
pr@trulia.com
415.400.7391
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SOURCE Trulia