ROCKVILLE, Md., March 15, 2018 /PRNewswire/
-- The Sleep Inn brand concluded a successful 2017 with a
25 percent increase in franchise agreements over the previous year.
The brand's story is resonating among developers after being told
through a provocative marketing platform. Franchised by Choice
Hotels International, Inc. (NYSE: CHH), one of the world's largest
hotel companies, the Sleep Inn brand has more than 525 properties
open or in the pipeline globally. As interest in the brand
continues to grow, there are several openings planned in major
United States markets in 2018,
including Denver, Fort Worth, Texas, Houston and Jacksonville, Fla.
The bold "Always Sleep Inn Style" ad campaign from last year
highlighted the brand's timeless appeal to both guests and owners,
commitment to low costs, and proven leadership in the segment –
making it the smart investment in midscale new construction.
"Our strategy for the Sleep Inn brand is working, and developers
certainly have noticed. Demand continues to increase for the brand
because of the high-performing, long-term investment opportunity it
offers owners," said Brian Quinn,
head of development, new construction brands, Choice Hotels. "With
the lowest new construction build costs in the segment, and a
lasting prototype that guests love, the Sleep Inn brand has
affirmed its leadership in the highly sought-after midscale market,
and is an attractive option for developers throughout the
country."
The Sleep Inn prototype was designed to appeal to tastes and
behaviors of guests of today and tomorrow. It features an efficient
footprint with timeless, nature-inspired aesthetics throughout
every guest touch point, as well as the amenities guests need to
feel well-rested.
"Guests appreciate the simply stylish design of the Sleep Inn
brand, featuring warm colors, black-and-white artwork, and accents
rooted in nature," said Anne Smith,
vice president, brand management and design, Choice Hotels. "Plus,
they like the innovative touches like the streamlined closets and
style that don't sacrifice function. We're thrilled about the
continued interest from developers, and look forward to more
consumers discovering our Designed to Dream experience in new
markets."
For more information on Sleep Inn hotel development
opportunities, please visit
https://choicehotelsdevelopment.com/sleepinn/.
Sleep Inn® Dream Better Here®
Every Sleep
Inn hotel offers a simply stylish stay that's designed to help
guests Dream Better Here. You'll find fresh, nature-inspired
design elements that are modern but timeless, that create a relaxed
and serene environment. An all-new construction brand, every Sleep
Inn hotel is built with a specific vision in mind -- to
be a sanctuary for travelers as well as an efficient property to
build, operate, and maintain. Franchised by global lodging leader
Choice Hotels, Sleep Inn properties boast strong product
consistency and an established presence in the midscale hotel
segment with over 500 Sleep Inn properties open and under
development across North America.
All Sleep Inn hotels include free Wi-Fi, a complimentary Morning
Medley breakfast buffet with plenty of hot and cold options,
swimming pool and/or fitness center. For more information,
visit www.choicehotels.com/Sleep-Inn.
About Choice Hotels
Choice Hotels International, Inc.
(NYSE: CHH) is one of the world's largest hotel companies. With
over 6,800 hotels franchised in more than 40 countries and
territories, Choice Hotels International represents more than
500,000 rooms around the globe, and as of February 1, 2018, more than 1,000 hotels were in
its development pipeline. Our company's Ascend Hotel Collection®,
Cambria® Hotels, Comfort Inn®, Comfort Suites®, Sleep Inn®,
Quality®, Clarion®, MainStay Suites®, Suburban Extended Stay
Hotel®, WoodSpring Suites®, Econo Lodge®, Rodeway Inn®, and
Vacation Rentals by Choice Hotels® brands provide a spectrum of
lodging choices to meet guests' needs. With more than 35 million
members, our Choice Privileges® rewards program enhances every trip
a guest takes, with benefits ranging from every day rewards to
exceptional experiences, starting right when they join. All
hotels and vacation rentals are independently owned and operated.
Visit us at www.choicehotels.com for more information.
Forward-Looking Statement
This communication includes
"forward-looking statements" about future events, including
anticipated hotel openings. Such statements are subject to
numerous risks and uncertainties, including construction delays,
availability and cost of financing and the other "Risk Factors"
described in our Annual Report on Form 10-K, any of which could
cause actual results to be materially different from our
expectations.
Addendum
This is not an offering. No offer or sale of
a franchise will be made except by a Franchise Disclosure Document
first filed and registered with applicable state authorities. A
copy of the Franchise Disclosure Document can be obtained through
contacting Choice Hotels International at 1 Choice Hotels Circle,
Suite 400, Rockville, MD 20850,
development@choicehotels.com.
© 2018 Choice Hotels International, Inc. All rights
reserved.
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SOURCE Choice Hotels International, Inc.