BLACKSBURG, Va., March 13, 2018 /PRNewswire/ -- From
March 21-23, 2018, Spectrum Brands
Pet LLC will exhibit at booth #4751 of the Global Pet Expo at the
Orange County Convention Center in
Orlando, Fla., to introduce
new and innovative products for pet retailers.
This year's theme – "Quality Products. Quality Experience.
Quality of Life." – reinforces the commitment Spectrum Brands makes
to its industry partners and consumers of its pet products.
Spectrum Brands Pet LLC will showcase how the quality of its
products enriches the experience in the home and the lives of pets
and pet parents alike. The theme will play out across its portfolio
of pet brands, such as Tetra®, Nature's Miracle®, FURminator®,
DreamBone®, GloFish® and others.
"We feel this recurring theme of quality reinforces the
rewarding experience our brands work toward for finned and furry
pets, as well as their pet owners. To be a true partner with our
pet retailers, we want to do everything we can to equip them with
attractive pet products they can offer their customers to help them
create enjoyable and rewarding memories with their pets,"
said Stacey Harbour, Division Vice President, Pet
Marketing, Spectrum Brands Pet LLC.
Quality Products. Quality Experience. Quality of
Life.
To demonstrate how Spectrum Brands Pet's offerings deliver
quality products for a quality experience in the home, the booth
will feature interactive product demonstrations and videos showing
how the latest technologies create a clean, beautiful home and help
pet retailers improve pet-keeping experiences for their
shoppers.
- Trust Nature's Miracle® Brand To Keep Your Nice Things
Clean
To continue its Trust the Miracle™ campaign, Nature's Miracle®
brand will demonstrate how "Pet Parents Can Have Nice Things." No
matter the mess, no matter the place, Nature's Miracle has new
solutions to deliver your nice things from stains and odors created
by your pets. The brand is pleased to announce a new partnership
with Armor All, as well as refreshed package looks and custom
bottles.
- Lower the Volume with Whisper® IQ
Attendees will be among the first to experience the revolutionary
quiet technology of new Whisper IQ filters. At the booth,
pet retailers and attendees can listen to the minimal sound emitted
by Whisper IQ filters and compare it to the louder noises created
by today's filters. A video will also illustrate the new filter's
components so retailers get an inside look at all the product's
inner workings and enhancements.
- See the Clear Difference of Stay Clean™ Technology
To give retailers a new recommendation when fish hobbyists want
cleaner aquariums, the booth will feature an area dedicated to Stay
Clean, a new innovation included in Whisper IQ filters and sold
separately for use in Whisper Power filters. A large-scale version
of a filter cartridge with a Stay Clean tablet will show retailers
how the technology was integrated into filters. There will also be
a time-lapse video demonstrating a side-by-side comparison from our
case study of two identical aquariums — one with Stay Clean
Technology and the other with a conventional carbon cartridge.
- Instilling Grooming Confidence
A strong grooming regimen can keep pesky pet hair out of the home
and boost a pet owner's grooming confidence. FURminator® brand is
proudly launching its newest tools and will have updated products
to display. The FURminator® area details its Ultimate Hair
Reduction System by laying out the grooming tasks pet parents
should perform daily, weekly and monthly. Each activity is tied to
a FURminator® product so visitors will know the proper grooming
regimen and solutions to reduce fur in their homes. With
FURminator® products, everyone can groom like a pro.
- Introducing the Tetra® Goldfish
Program
The new Tetra® Goldfish Program includes new Goldfish Aquarium
Kits, Goldfish Nutrition & Water Care, and an online Goldfish
Information Center. Goldfish Aquarium Kits, available in
10-gallon and 20-gallon sizes, are tailored and appropriately sized
to meet the specific needs of goldfish. Samples of
goldfish-specific food and water care products are provided to
optimize goldfish health and help consumers understand the products
to look for at their retailers. To make it easy to educate
customers about the program and keep them successful, the brand's
YouTube page, TetraFishProducts, has a how-to video that walks
through the set-up process, step by step.
- Give Them All Something To Drool Over
Dingo®, SmartBones®, Better Belly®, Good 'n' Fun® and DreamBone®
brands have teamed up to bring pet retailers across all channels up
close and personal with their lines of fun and flavorful dog chews.
This area focuses on the motivations of the shopper and how the
product line appeals to nearly every type of dog owner and budget.
In our Chews and Treats shop, visitors will be able to examine and
interact with each line's products and packaging.
- Dive into the GloFish® Gallery
Pet retailers are invited to step into the GloFish Gallery, a
darkened room that offers retailers a close-up look at the
brilliant colors of GloFish fluorescent fish. New to this year's
gallery are GloFish Sharks, which will join GloFish Tetras, GloFish
Barbs, and GloFish Danios in this colorful display. One tank will
be dedicated to GloFish Sharks to show off the Sunburst Orange® and
Galactic Purple® colors. Attendees can also check out the latest
GloFish decor and accessories, including new decor that reacts to
blue and black lights for more color-changing fun.
- Marineland® Modular Lighting – a brighter future for
aquarium personalization
Lighting plays an important role in the enjoyment of the
fishkeeping hobby. That's why the Tetra® booth will highlight the
robust customization and control options of Marineland Modular
Lighting. Different arrangements of Marineland Modular Lighting
will be displayed to help retailers understand the different
configurations available to consumers.
About Spectrum Brands Holdings, Inc.
Spectrum Brands Pet LLC is an indirect subsidiary of Spectrum
Brands Holdings (NYSE: SPB), a member of the Russell 1000 Index, is
a global and diversified consumer products company and a leading
supplier of consumer batteries, residential locksets, residential
builders' hardware, plumbing, shaving and grooming products,
personal care products, small household appliances, specialty pet
supplies, lawn and garden and home pest control products, personal
insect repellents and auto care products. For more information,
visit www.spectrumbrands.com.
Global Pet Expo, presented by the American
Pet Products Association (APPA) and Pet Industry Distributors
Association (PIDA), is the pet industry's largest annual trade
show featuring the newest, most innovative pet products on the
market today. Global Pet Expo is open to independent
retailers, distributors, mass-market buyers, and other qualified
professionals. Ranked one of the top 100 trade shows in the
nation by Trade Show Executive Magazine, the
Show features 13 football fields' worth of pet products, more than
3,000 product launches and 150 first-time exhibiting companies.
Media Contact:
Chrissy Faller, Director of Public
Relations
The Anderson Group | cfaller@theandersongrp.com | 610-678-1506
Connie Caldwell, Communications/Creative Services
Spectrum Brands, Inc. – Pet, Home & Garden Division
connie.caldwell@spectrumbrands.com | 314-683-2460
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SOURCE Spectrum Brands Pet