Campaigner® Launches Landing Pages to Help Marketers Take Customer Engagement One Click Further
March 05 2018 - 9:00AM
Business Wire
New feature extends personalization
capabilities beyond email and offers comprehensive campaign
management
Campaigner®, the email marketing brand of j2 Global, Inc.
(NASDAQGS: JCOM), today announced its new Landing Pages feature,
enabling advanced marketers to take engagement with customers one
click further than ever before. Campaigner Landing Pages improve
marketers’ ability to personalize content for each subscriber,
drive lead generation, and track and report engagement for
comprehensive campaign management on one consolidated platform.
“In today’s increasingly competitive marketing landscape it’s
more important than ever for marketers to personalize content to
reflect the individual tastes and preferences of their customers,”
said EJ McGowan, Vice President and Managing Director at
Campaigner. “Where views and open rates have long been the standard
for email marketing measurement, marketers must now demonstrate
true engagement with customers. Our new Landing Pages feature
enables just that and helps marketers craft personalized end-to-end
campaigns, driving real ROI for their businesses.”
Marketers can easily create hosted Landing Pages that integrate
directly with their email marketing content on the Campaigner
platform. They can merge existing contact information and related
content to create Landing Pages that present unique content to each
page viewer, for a tailored and personalized experience in a rich
medium beyond email. The campaign-specific pages can direct
customers and prospects to complete a specific call to action,
including completing a purchase, subscribing for content,
downloading digital materials or providing additional
information.
“Marketers today demand comprehensive tools that enable them to
consolidate and simplify their technology stack,” said Seamas Egan,
Director of Marketing and Sales at Campaigner. “With our hosted
Landing Pages solution, email marketers have another tool in their
belt to take their campaigns one step further without using
disparate resources.”
Campaigner Landing Pages include pre-designed templates as well
as a full HTML editor so content creators can design fully
customizable content that meets any brand guidelines. The solution
features tracking and reporting capabilities for marketers to
monitor views, clicks, subscribes, conversion rates and bounce
rates – offering a complete view of a campaign’s performance and
customers’ engagement.
For more information on Campaigner’s Landing Pages solution,
visit: www.campaigner.com.
About Campaigner
Campaigner is a robust email marketing solution built by
marketers to help small, medium and large businesses strengthen
customer relationships and drive sales. Features include
professional email campaign creation, industry-leading A/B split
testing, advanced list management and segmentation tools, targeted
email autoresponders and workflows, powerful API and CRM
integration, and detailed campaign reporting. White label solutions
are also available for resellers, agencies, and franchises.
Campaigner is a brand of the j2 Cloud Services division of j2
Global, Inc. and a registered trademark of j2 Global Canada, Inc.
Learn more at www.campaigner.com.
About j2 Global
j2 Global, Inc. (NASDAQ: JCOM) provides Internet services
through two segments: Business Cloud Services and Digital Media.
The Business Cloud Services segment offers Internet fax, virtual
phone, unified communications, hosted email, email marketing,
online backup and CRM solutions. It markets its services
principally under the brand names eFax®, eVoice®, Onebox®,
FuseMail®, Campaigner®, KeepItSafe®, Livedrive® and LiveVault®, and
operates a messaging network spanning 50 countries on six
continents. The Digital Media segment offers technology, gaming,
lifestyle and healthcare content through its digital properties,
which include PCMag, IGN, AskMen, Speedtest, Offers, ExtremeTech,
Geek, Toolbox, Techbargains, emedia, Salesify, Everyday Health and
others. As of December 31, 2016, j2 had achieved 21 consecutive
fiscal years of revenue growth. For more information about j2,
please visit www.j2global.com.
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Highwire PRTricia Nugent646-838-1190 ext. 40Email:
campaigner@highwirepr.comWebsite: www.campaigner.comTwitter:
@CampaignerEmailFacebook: CampaignerEmail.com
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