LOS ANGELES, Feb. 20, 2018 /PRNewswire/ -- IMAX
Corporation (NYSE: IMAX) today announced that Marvel Studios'
Black Panther pounced into IMAX® theatres with a
record-setting $35 million four-day
global debut on 676 screens (excluding China), making it the
largest opening ever for an IMAX release in February. Domestically,
Black Panther set a new February and Marvel IMAX record,
grossing $23.5 million in four days
on 404 IMAX domestic screens.
"Black Panther has become part of the zeitgeist as well
as a global box office sensation," said Greg Foster, CEO of IMAX Entertainment and
Senior Executive Vice President, IMAX Corp. "We extend a big
congratulations to our friends, director Ryan Coogler, Kevin
Feige and teams Disney and Marvel, for creating a remarkable
film that continues to beat expectations every step of the way.
Audiences around the world have truly embraced the differentiated
IMAX experience and with stellar reviews and incredibly strong
word-of-mouth, we look forward to the film's continued success in
IMAX – especially as it broadens to other markets."
International IMAX weekend results for the film over the same
period reached $11.5 million from 272
international sites. IMAX locations in Nigeria, Kenya and Indonesia all reported their best opening
weekends ever with other notable overseas markets including
Taiwan, Hong Kong, Sweden, Korea and Denmark. The film is scheduled to open in
additional territories including Russia (Feb.
22), where the film will receive a four-day-early release in
IMAX, as well as Japan
(March 1) and China (March 9).
While Black Panther dominated the global box office,
three local-language titles took center stage in China during the Chinese New Year four-day
period. Detective China Town 2,
Monster Hunt 2 and Operation Red
Sea shared IMAX screens and generated a combined record
$18 million – representing a 60
percent increase in the IMAX box office over last year's
holiday period. In total, IMAX posted a combined global box office
of $53 million over the four-day
period, marking the second-highest-grossing weekend in the
Company's history.
Foster continued: "This weekend's China results clearly
highlight the benefits of our new, multi-title strategy. By
providing Chinese audiences with a greater variety of high-quality
content during the Chinese New Year period, we were able to
capitalize on audience preference and maximize our box office
returns, which were were up 60 percent over last year's
holiday period. We look forward to these films' continued
successful runs over the coming days as well as the upcoming
release of Black Panther in China."
About IMAX Corporation
IMAX, an innovator in
entertainment technology, combines proprietary software,
architecture and equipment to create experiences that take you
beyond the edge of your seat to a world you've never imagined. Top
filmmakers and studios are utilizing IMAX theatres to connect with
audiences in extraordinary ways, and, as such, IMAX's network is
among the most important and successful theatrical distribution
platforms for major event films around the globe.
IMAX is headquartered in New
York, Toronto and
Los Angeles, with offices in
London, Dublin, Tokyo, and Shanghai. As of Sept.
30, 2017, there were 1,302 IMAX theatre systems (1,203
commercial multiplexes, 13 commercial destinations, 86
institutional) operating in 75 countries. On Oct. 8, 2015, shares of IMAX China, a subsidiary
of IMAX Corp., began trading on the Hong Kong Stock Exchange under
the stock code "HK.1970."
IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D
Experience®, The IMAX Experience®, IMAX Is Believing® and IMAX
nXos®are trademarks of IMAX Corporation. More information about the
Company can be found at www.imax.com. You may also connect with
IMAX on Facebook (www.facebook.com/imax), Twitter
(www.twitter.com/imax) and YouTube
(www.youtube.com/imaxmovies).
This press release contains forward looking statements that
are based on IMAX management's assumptions and existing information
and involve certain risks and uncertainties which could cause
actual results to differ materially from future results expressed
or implied by such forward looking statements. These risks and
uncertainties are discussed in IMAX's most recent Annual Report on
Form 10-K and most recent Quarterly Reports on Form 10-Q.
For additional information please contact:
Business
Media: IMAX
Corporation – New York Ann
Sommerlath 212-821-0155 asommerlath@imax.com
Sloane &
Company – New York Whit
Clay 212-446-1864 wclay@sloanepr.com
|
Investors: IMAX Corporation – New York Michael K. Mougias 212-821-0187 mmougias@imax.com
Entertainment
Media: Principal
Communications Group – Los Angeles Melissa Zukerman/Paul Pflug 323-658-1555 melissa@pcommgroup.com paul@pcommgroup.com
|
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SOURCE IMAX Corporation