El Pollo Loco Announces the Grand Opening of New Restaurant in Yuba City, CA
January 15 2018 - 1:10PM
El Pollo Loco (Nasdaq:LOCO), the nation's leading fire-grilled
chicken chain, opened its newest location in Yuba City, CA today.
The new El Pollo Loco, located at 1212 Colusa Hwy., is owned and
operated by franchise partner V S Pollo King, Inc.
“We are thrilled to reintroduce El Pollo Loco to the Yuba City
community and offer residents a family-friendly environment where
they can enjoy our signature citrus-marinated, fire-grilled chicken
and authentic Mexican offerings,” said Virend Singh, President of V
S Pollo King. “An El Pollo Loco restaurant once served the local
community over 20 years ago and we are honored to reignite the
Company’s legacy in this great city and eager to welcome guests and
serve them delicious, flavorful food.”
The 2,273 square foot restaurant has indoor and patio seating
for 66 guests and incorporates the brand’s new ‘Vision Design,’
which highlights an authentic, Mexican-inspired atmosphere and
encompasses El Pollo Loco’s menu and brand identity. The new design
features warm textures, rustic elements and a focus on the
Company’s signature open kitchen layout which allows for guests to
view El Pollo Loco’s chicken as it is fire-grilled. The restaurant
is open daily from 10:00 am to 10:00 pm.
“We are excited to continue our partnership with V S Pollo King,
a group that has been a part of the El Pollo Loco family for over
two decades,” said Steve Sather, Chief Executive Officer at El
Pollo Loco. “Virend and his family exemplify what we look for in
new and existing franchisee relationships, and we look forward to
continuing this partnership and bringing El Pollo Loco back to Yuba
City.”
For promotions and news on the new Yuba City location, fans can
follow the restaurant’s local Facebook page. El Pollo Loco fans are
encouraged to join the new Loco Rewards Loyalty Program and will
receive a free chicken avocado taco after signing up. Loco Rewards
members will be able to earn points, redeem rewards and manage
offers directly from the new El Pollo Loco mobile app, which is
available for download in both the Apple App Store and Google Play
Store.
About El Pollo Loco El Pollo Loco
(Nasdaq:LOCO) is the nation's leading fire-grilled chicken
restaurant chain renowned for its masterfully citrus-marinated,
fire-grilled chicken and handcrafted entrees using fresh
ingredients inspired by Mexican recipes. With more than 470
company-owned and franchised restaurants in Arizona, California,
Nevada, Texas and Utah, El Pollo Loco is expanding its presence in
key markets through a combination of company and existing and new
franchisee development. Visit us on our website at
www.elpolloloco.com.
Like: www.facebook.com/ElPolloLoco
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Rewards: www.elpolloloco.com/rewards
MEDIA CONTACT:
Christine Beggan/Kate
KohlbrennerICR203-682-8329LOCO@icrinc.com
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