BOSTON, Jan. 8, 2018 /PRNewswire/ -- Santander Bank is bringing respect back to
banking. With the introduction of new features and upgrades to its
digital banking platform at the end of 2017, the Bank topped off a
year dedicated to showing customers how respect adds up. And,
beginning this week with the launch of a new marketing campaign,
including TV, radio, digital and social channels, Santander is
kicking off the New Year by renewing its customer promise - to
ensure respect is at the core of every customer interaction, every
product, every service, and everything the Bank does.
"At Santander, it's our mission to help people and businesses
prosper," said Maria Veltre,
Santander's chief marketing and digital officer. "By actively
listening to our customers and our communities, we've been able to
introduce new and improved products and services that truly respect
our customers' time, money and financial futures." She added,
"Respect should be the foundation for everything we do, from how we
interact with our colleagues to how we connect with our customers
and engage our communities. Our customer promise is to treat people
and their money the way we all want to be treated - with
respect."
Santander's digital banking platform is designed to address
customers' needs and respect their time without sacrificing
security. Reviewed by more than 14,000 users in Apple's
App Store and earning a rating of
five out of five stars, the Bank's consumer mobile app now offers
customers an array of more convenient, user-friendly options.
- Credit and debit cardholders enjoy greater control over their
money with the debut of Instant Card Hold, a new mobile banking
security feature that allows customers to place a temporary hold on
a misplaced debit or credit card to prevent unauthorized use.
- New mobile features allow customers to reactivate the card once
it's located, report a lost or stolen card, order a replacement
card and activate a new card – all right from their mobile
phone.
- Other mobile upgrades include new auto-notifications that alert
customers to account changes, giving them peace of mind and
demonstrating respect for them and their money.
How else did respect add up for Santander customers, colleagues
and communities in 2017?
- Ultimate Cash Back℠ Credit Card – Respect is unlimited
1.5% cash back on all purchases with no cap and five no-fee
features.
- Inclusive Communities – Respect is an $11 billion, five-year commitment to lending,
community development and charitable giving.
- Walk Out Working – Respect is activating customers' new
mobile and online accounts before they leave the branch.
- Santander Treasury Link – Respect is a new online
platform that meets the specific cash management needs of
Commercial and Business Banking clients.
- Cultivate Small Business – Respect is fostering small
business ownership and success in low- and moderate-income
neighborhoods.
- Extended Branch Hours – Respect is longer, more
convenient hours on weekdays and Saturdays.
- Issues Resolution – Respect is empowering frontline
colleagues to resolve customer issues with the support of an
escalation team to ensure a better customer experience.
Santander Bank,
N.A. is one of the country's largest retail and
commercial banks with more than $79
billion in assets. With its corporate offices in
Boston, the Bank's 9,700
employees, more than 650 branches, 2,100 ATMs and 2.1 million
customers are principally located in Massachusetts, New
Hampshire, Connecticut,
Rhode Island, New York, New
Jersey, Pennsylvania and
Delaware. The Bank is a
wholly-owned subsidiary of Madrid-based Banco Santander, S.A. (NYSE: SAN)
- one of the most respected banking groups in the world with more
than 125 million customers in the U.S., Europe, and Latin
America. It is managed by Santander Holdings USA, Inc., Banco Santander's intermediate
holding company in the U.S. For more information on Santander Bank, please visit
www.santanderbank.com.
Media Contacts:
Ann Davis
617-757-5891
ann.davis@santander.us
Nancy Orlando
617-757-5765
nancy.orlando@santander.us
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SOURCE Santander Bank, N.A.