BROOKLYN, N.Y., Dec. 14, 2017 /PRNewswire/ -- Etsy, Inc. (Nasdaq:
ETSY), the global marketplace for unique and creative goods, today
announced it has selected Google Cloud as its public cloud
provider. Google Cloud Platform will power Etsy's global services,
connecting millions of people around the world to buy and sell
beautiful products. Etsy selected Google Cloud Platform because it
brings to the table a shared engineering culture, superior
infrastructure, and sophistication in areas such as machine
learning and big data.
"Moving to Google Cloud Platform is a transformational change
for Etsy. We believe that it positions us well for growth by
allowing us to focus on strategic initiatives, enhance site
performance, and improve engineering efficiency. Google's
infrastructure also enables us to better prioritize technologies
like machine learning to personalize the user experience on Etsy,"
said Mike Fisher, Etsy's Chief
Technology Officer. "With Google Cloud Platform we can focus on
what matters most -- continuing to build Etsy into the best
marketplace for our buyers and sellers."
The migration to Google Cloud comes as Etsy sharpens its focus
on growing the core marketplace, prioritizing the buyer and seller
experience and increasing the pace of launching new features. Etsy
expects that the transition to the cloud will support its execution
of its business strategy and will give users an overall better
experience worldwide.
"We are thrilled to be working closely with Etsy in this new
chapter of their innovation story," said PH (Paul-Henri) Ferrand, President, Global Customer
Operations, Google Cloud. "Our engineering teams are collaborating
to not just transition Etsy's infrastructure to Google Cloud, but
help them take advantage of the world-class machine learning and
analytics our open, secure platform offers."
Google and Etsy share a strong commitment to environmental
sustainability. Both have committed to reaching 100% renewable
energy for all of their operations. Additionally, the ability to
scale up and down based on demand will significantly improve Etsy's
energy utilization. Etsy expects the transition will also result in
increased engineering efficiency, by shifting focus from the
maintenance of on-premise systems to product engineering work that
is strategic, creating a more seamless shopping experience for
buyers and sellers.
Etsy's transition to the Google Cloud Platform is expected to be
complete within the next two years.
About Etsy
Etsy, Inc. (Nasdaq: ETSY) is the global marketplace for unique
and creative goods. Our mission is to keep commerce human, and
we're committed to using the power of business to strengthen
communities and empower people. We connect millions of buyers and
sellers from nearly every country in the world. Buyers come to Etsy
to be inspired and delighted by items that are crafted and curated
by creative entrepreneurs. For sellers, we offer a range of tools
and services that address key business needs.
Etsy was founded in 2005 and is headquartered in Brooklyn, New York.
Cautionary Statement Regarding Forward-Looking
Statements
This press release (including statements quoted in this press
release) contains forward-looking statements within the meaning of
the federal securities laws. Forward-looking statements include our
expectations regarding the timing of the migration to Google's
cloud and the impact of the migration on our business, including
its effect on our strategic initiatives, future growth, site
performance, engineering efficiency, user experience and
sustainability goals.
Forward-looking statements include all statements that are not
historical fact. Forward-looking statements involve substantial
risks and uncertainties that may cause actual results to differ
materially from expectations. These risks and uncertainties include
the reliability of third party service providers, the growth and
performance of our platform, and other risks and uncertainties that
are more fully described in our filings with the Securities and
Exchange Commission, including in the section entitled "Risk
Factors" in our Quarterly Report on Form 10-Q for the quarter ended
September 30, 2017, and subsequent
reports that we file with the Securities and Exchange
Commission.
Forward-looking statements represent our beliefs and assumptions
only as of the date of this press release. We disclaim any
obligation to update forward-looking statements, except as required
by law.
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SOURCE Etsy