BALTIMORE, Dec. 11, 2017 /PRNewswire/ -- Under Armour,
Inc. (NYSE: UA, UAA) today announced two new additions to its
senior management team. These appointments will support Under
Amour's focus on growing and scaling its international business and
broadening its expertise in strategic, global communications.
"We are excited to add two talented senior executives to our
bench, further strengthening our ability to build the Under Armour
brand globally," said Under Armour Chairman and CEO Kevin Plank. "Massimo and Kelley bring unique
combinations of strategic expertise and vision to their respective
roles. I look forward to their leadership and contribution as we
enter our next chapter of growth."
Massimo Baratto Named Vice President and Managing Director
Europe
Massimo Baratto will join Under
Armour as Vice President and Managing Director of its European
business, reporting to Chief Revenue Officer Charlie Maurath. Responsible for driving
profitable growth, brand awareness and cultivating strategic
partnerships in Europe, he will be
based in Amsterdam.
Baratto brings nearly 30 years of international experience from
a variety of industries, brands and regions. Most recently, he
served as CEO of the Oberalp Group, the Italian-based owner of
Dynafit, Pomoca, Salewa and Wild Country and international
distributor of Under Armour, Speedo, Fischer, Spyder, Barts and Rip
Curl. Since joining Oberalp in 2001, he served in various senior
management roles, leading its portfolio of outdoor footwear,
apparel and equipment brands. Prior to Oberalp, Baratto served in
managing director roles for food and snack companies ZUEGG and
UNICHIPS, respectively.
Kelley McCormick Appointed Senior Vice President,
Corporate Communications
Kelley McCormick will join Under
Armour in a newly created position as Senior Vice President of
Corporate Communications. As a member of the company's executive
team and a direct report to Plank, McCormick will lead the
strategic visioning and execution for UA's global corporate
communications including corporate media relations and employee
communications. She will be based at the company's global
headquarters in Baltimore.
McCormick has successfully led complex campaigns for numerous
corporate and non-profit organizations. She has more than 20 years
of high-level strategic experience in corporate affairs, brand and
reputation management, and public policy initiatives for leading
companies in the consumer packaged goods, news and entertainment,
biopharmaceutical, and food and beverage industries. She was most
recently managing director at SKDKnickerbocker, an award-winning
strategic communications agency.
About Under Armour Inc.
Under Armour, Inc., headquartered in Baltimore, Maryland is a leading innovator,
marketer and distributor of branded performance athletic apparel,
footwear and accessories. Designed to make all athletes better, the
brand's innovative products are sold worldwide to consumers with
active lifestyles. The company's Connected Fitness™ platform powers
the world's largest digitally connected health and fitness
community. For further information, please visit www.uabiz.com.
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SOURCE Under Armour, Inc.