El Pollo Loco Partners with Ansira to Drive Customer Loyalty and Engagement
November 29 2017 - 9:02AM
El Pollo Loco (Nasdaq:LOCO), the nation’s leading fire-grilled
chicken chain, today announced its strategic partnership with
Ansira, LLC (Ansira), one of the largest independently owned
digital, CRM, and channel marketing agencies in the country. Ansira
will support El Pollo Loco, including its Loco Rewards program, by
leveraging ongoing data to improve customer insights, individual
customer engagement, and ultimately drive increased profits.
“As consumer behaviors change and the restaurant landscape
shifts, data is more important than ever in understanding who our
customer is, what motivates them and how that drives incremental
profits. Ansira’s real-time and results-driven approach will enable
us to better acquire, retain and engage customers as we continue to
grow and invest in our Loco Rewards loyalty program,” said Ed
Valle, Chief Marketing Officer of El Pollo Loco. “At El Pollo Loco,
we are thrilled to be partnering with Ansira to create a more
personalized relationship with our guests.”
Ansira uses big data to deliver market intelligence for its
customers. Using aggregated data, the marketing agency develops
performance-based marketing programs and also supports clients with
CRM and loyalty programs, digital media buying and planning, web
and creative development, and strategies and analytics. Ansira’s
150-plus customers span various industries, including world-class
brands in the QSR industry.
“We are huge fans of the El Pollo Loco brand and many of us have
been loyal customers for years,” said Daina Middleton, CEO at
Ansira. “We could not be more excited about helping the El Pollo
Loco team leverage data to get closer to their customers and drive
incremental transactions for the brand and its franchisees.”
About El Pollo Loco: El Pollo Loco
(Nasdaq:LOCO) is the nation's leading fire-grilled chicken
restaurant chain renowned for its masterfully citrus-marinated,
fire-grilled chicken and handcrafted entrees using fresh
ingredients inspired by Mexican recipes. With more than 470
company-owned and franchised restaurants in Arizona, California,
Nevada, Texas and Utah, El Pollo Loco is expanding its presence in
key markets through a combination of company and existing and new
franchisee development. Visit us on our website at
www.elpolloloco.com.
Like: www.facebook.com/ElPolloLoco
Follow on Twitter: @ElPolloLoco Follow on
Instagram: @ElPolloLoco Subscribe:
www.youtube.com/OfficialElPolloLoco Join Loco
Rewards: www.elpolloloco.com/rewards Join Our
Team: www.elpolloloco.com/careers
ABOUT ANSIRA:Ansira is a leader at leveraging
intelligence at every interaction to acquire, grow and retain your
best customers. Our data-driven marketing helps brands create and
strengthen customer relationships at a national and local level
through customer engagement and channel partner empowerment,
delivering long-term profitability for our clients. Ansira is among
the 3 largest independently owned CRM and direct marketing agencies
and among the 10 largest independent digital agencies in the U.S.
and enjoys long-term client relationships with Fortune 500
companies spanning a broad range of industries, including
automotive, dining, retail, consumer packaged goods, technology and
specialty services. For more information, visit:
https://ansira.com, follow us on Twitter and like us on
Facebook.
Media Contact: ICR Christine Beggan
LOCO@icrinc.com 203-682-8329
AnsiraNorth 6th AgencyShauna Garriques
Ansira@N6A.com212.334.9753 ext. 131
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