Franklin Electric Launches Four New Key Dealer Tutorial Videos To Help Contractors Maximize Program Value
November 21 2017 - 7:40PM
Franklin Electric Co., Inc. (NASDAQ:FELE) has released four
tutorial videos to help guide contractors through the easy ways to
maximize the value of the new benefits featured in its
contractor-focused Key Dealer Program. Amidst a recent enhancement
of the program, Franklin Electric launched a new ‘Suite of
Services’ offering that includes a digital marketing focus to help
contractors better market their business to potential and current
prospects through various online resources. The digital marketing
benefits are easy for contractors to use. They simply fill out some
basic information and Franklin Electric’s team does the rest. The
new tutorial videos take them through the step-by-step process so
contractors of any online skillset can easily take advantage of
these new resources targeted at customers utilizing online search
engines to find contractors. Resources in the new Key Dealer Suite
of Services include, but are not limited to, a website builder,
search engine marketing support, social media support, and online
directory promotion assistance. Unlike other resources offered in
the market today, the end result is contractor-owned tools that can
be used to promote their business to their target audience.
The Franklin Electric Key Dealer Program is exclusive to the
best contractors in the groundwater industry, so a username and
password is required to view the videos. To view, visit the
Franklin Electric Key Dealer website at
http://keydealer.franklinwater.com and click on “Dealer Login”. Key
Dealers that do not have a username and password can easily create
one directly on the site, while contractors that are not currently
Key Dealers can apply to be one from the same web page. Once signed
in, visit the “Video Library” link located at the bottom of the
home page or under the Services tab in the upper right hand corner
of the home page.
Franklin Electric is a global leader in the production and
marketing of systems and components for the movement of water and
fuel. Recognized as a technical leader in its products and
services, Franklin Electric serves customers around the world in
residential, commercial, agricultural, industrial, municipal, and
fueling applications.
PR Contact: Valerie HardingRipple Effect
Communicationsvalerie@rippleeffectpr.com 617-536-8887
Contact: Eric PulleyFranklin Electric Co.,
Inc.epulley@fele.com260-827-5677
“Safe Harbor” Statement under the Private Securities Litigation
Reform Act of 1995. Any forward-looking statements contained
herein, including those relating to market conditions or the
Company’s financial results, costs, expenses or expense reductions,
profit margins, inventory levels, foreign currency translation
rates, liquidity expectations, business goals and sales growth,
involve risks and uncertainties, including but not limited to,
risks and uncertainties with respect to general economic and
currency conditions, various conditions specific to the Company’s
business and industry, weather conditions, new housing starts,
market demand, competitive factors, changes in distribution
channels, supply constraints, effect of price increases, raw
material costs, technology factors, integration of acquisitions,
litigation, government and regulatory actions, the Company’s
accounting policies, future trends, and other risks which are
detailed in the Company’s Securities and Exchange Commission
filings, included in Item 1A of Part I of the Company’s Annual
Report on Form 10-K for the fiscal year ending December 31, 2016,
Exhibit 99.1 attached thereto and in Item 1A of Part II of the
Company’s Quarterly Reports on Form 10-Q. These risks and
uncertainties may cause actual results to differ materially from
those indicated by the forward-looking statements. All
forward-looking statements made herein are based on information
currently available, and the Company assumes no obligation to
update any forward-looking statements.
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