SEATTLE, Nov. 17, 2017 /PRNewswire/
-- Pop-In@Nordstrom is celebrating the holidays with a
design-centric gift shop in collaboration with The Museum of Modern
Art's MoMA Design Store, known for its curator-approved gifts that
bring quality, creativity, and design innovation to everyday
living. The shop opens November 17 in
select Nordstrom stores and online.
Each item selected by MoMA Design Store is product-tested using
real-life scenarios, and reviewed by MoMA curators. Prices range
from $10 for coasters disguised as
toast to $6,000 for a giant clock
made up of 24 smaller, round clocks choreographed together to form
one digital display.
"I've always been a huge fan of MoMA Design Store and their
ability to thoughtfully consider the most interesting, exclusive,
and enticing products from around the world and to have the
opportunity to partner with them this holiday season is very
exciting," said Olivia Kim, vice
president of Creative Projects at Nordstrom. "We are looking
forward to seeing our customers engage with an institutional and
iconic brand through a compelling and fun shopping experience and
hope they love it as much as we do."
"MoMA Design Store is thrilled to present a selection of MoMA
curator-approved design objects and gifts to the incredible
Pop-In@Nordstrom customer base this holiday season," says
Thomas Randon, General Manager,
Retail at The Museum of Modern Art. "With such an engaging shopping
format, it is a wonderful opportunity for design-conscious shoppers
on the West Coast, in the Midwest, and in Canada to discover our unique products in
person."
In addition to MoMA Design Store gifts, the shop includes a
selection of gifts hand-picked by Kim and her buying team spanning
home, kitchen and dining, tech and gadgets, accessories, beauty,
toys and games, and more. There will also be a build your own box
program within the shop, allowing customers to pick five out of
25-30 featured products for a total of $50. Featured items include Christmas cards,
wrapping paper, twine, stamps, toys, beauty, and more.
Click HERE to access imagery and product details.
The shop design is a clean and simple aesthetic featuring
shelving in a gradient of colors from red to magenta that changes
in appearance as it is viewed from different angles.
Pop-In@Nordstrom Holidays Featuring MoMA Design Store is
available in eight Nordstrom locations and online at
Nordstrom.com/pop from November 17 to
January 7:
- Bellevue Square, Bellevue, Wash.
- CF Pacific Centre, Vancouver,
B.C.
- CF Toronto Eaton Centre, Toronto,
Ont.
- Downtown Seattle, Seattle, Wash.
- Michigan Avenue, Chicago,
Ill.
- NorthPark Center, Dallas,
Texas
- South Coast Plaza, Costa Mesa,
Calif.
- The Grove, Los Angeles,
Calif.
ABOUT POP-IN@NORDSTROM
Launched in October 2013,
Pop-In@Nordstrom is an ongoing series of themed pop-up shops that
transitions every four to six weeks to offer a new shopping
experience and batch of new, often exclusive merchandise. Pop-In
takes two forms: a shop curated around a theme featuring brands
across different product categories (fashion, beauty, lifestyle,
home/garden, sports/outdoors, etc.), or a partnership with a single
brand to bring "the world of" to customers. Pop-In@Nordstrom was
built on a monthly rotation to keep customers coming back to
discover new brands, new merchandise and create a fun and
compelling experience in stores and online. Each shop features a
mix of hand-picked merchandise spanning the high/low price range,
with price points often starting at $5.
Pop-In@Nordstrom was the first initiative from the Nordstrom
Creative Projects team, under the direction of Olivia Kim (vice president of Creative
Projects). In her role, Kim focuses on creating energy, excitement,
a sense of discovery and a bit of disruption through engaging and
unique shopping experiences at Nordstrom, both in-stores and
online. Kim's Creative Projects initiatives have established
Nordstrom as a platform to test retail concepts, bring limited
distribution collections to customers, and introduce them to the
best up-and-coming brands and new talent.
Pop-In@Nordstrom partnerships have included: Pop-In@Nordstrom
partnerships have included: Aesop, Alexander Wang, Converse, Danish home goods
brand HAY, design-driven wares from Los
Angeles based Poketo, Everlane, Gentle Monster, goop, Hanes,
home goods from Liberty London's
Flowers of Liberty collection, Nike, Opening Ceremony, rag &
bone, the best of Korean fashion and beauty, Topshop/Topman, the
U.S. debut of Hong Kong fashion
collective I.T., the Italian Trade Commission, VANS, and
Warby Parker.
ABOUT MOMA DESIGN STORE
MoMA Design Store offers curator-approved products that bring
quality, creativity, and design innovation to everyday living.
Every purchase supports groundbreaking exhibitions at The Museum of
Modern Art (MoMA), a wide range of education programs, and the
preservation of the Museum's collection. In 1932, MoMA was the
first art museum to establish a curatorial department dedicated to
Architecture & Design, and by mid-century, it was playing a
leading role in defining and promoting the values of "Good Design,"
which MoMA Design Store continues to champion. Shop online at
store.moma.org, or at our locations in SoHo, on 53rd Street, and
within The Museum in New York City.
CONTACT:
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Anna Brown
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Nordstrom
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206.303.4178
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SOURCE Nordstrom, Inc.