State-of-the-Art Facility Provides Guests with
Immersive VR Experiences in Highly Social
Environment
TORONTO, Nov. 17, 2017 /CNW/ - IMAX® Corporation (NYSE:
IMAX), an innovator in entertainment technology, and Cineplex (TSX:
CGX), a leading entertainment and media company, today unveiled the
new IMAX VR Centre ("The Centre") at Scotiabank Theatre
Toronto. The Centre, which marks the first launched in
Canada, delivers guests immersive,
multi-dimensional, virtual reality experiences, including movie
entertainment content and games.
Located in the lobby at Cineplex's Scotiabank Theatre
Toronto, The Centre
features a unique combination of technology and world-class content
that lets users see, feel, move and play in new worlds in an
immersive and realistic way. Leveraging premium VR headset
technology, 360-degree sound and sophisticated room tracking,
players will be instantly transported into new and interactive
virtual worlds.
"We are excited to be launching Canada's first IMAX VR Centre at such an
iconic location as the Scotiabank Theatre Toronto with our
longstanding partner, Cineplex," said Mark
Welton, President, IMAX Theatres. "Together, we look forward
to ushering in the next evolution of immersive entertainment and
bringing the highly social and interactive IMAX VR experience to
audiences in Toronto."
"As one of our country's leading entertainment destinations, we
are always looking for new ways to evolve and offer a variety of
innovative experiences to our guests," said Ellis Jacob, President and CEO, Cineplex. "We
are proud to continue our partnership with IMAX for the launch of
Canada's first VR Centre and
excited to demonstrate once again that we are more than just
movies."
From the Players' Lounge to the 10 futuristic pods, The Centre
is a state-of-the-art facility that enables multiple players to
enjoy highly interactive, exciting, moveable VR experiences in a
social environment. The pods, which are designed to optimize user
mobility and interaction in virtual environments, can be adapted
for specific content experiences – whether single or
multi-user.
Through its numerous partnerships with leading filmmakers,
content creators and gaming producers, IMAX will provide The Centre
an ongoing array of the most cutting-edge, immersive,
multi-dimensional VR experiences that are each expected to range
between 7 and 15 minutes in length. Content experiences coming to
The Centre at Cineplex's Scotiabank Theatre Toronto include
Ubisoft's Star Trek™: Bridge Crew Rescue at Perseph,
Skydance's Archangel and Justice
League: An IMAX VR Exclusive.
Tickets for all available IMAX VR experiences can be purchased
on-site at The Centre. For more information, visit:
Cineplex.com/VR
About IMAX Corporation
IMAX, an innovator in
entertainment technology, combines proprietary software,
architecture and equipment to create experiences that take you
beyond the edge of your seat to a world you've never imagined. Top
filmmakers and studios are utilizing IMAX theatres to connect with
audiences in extraordinary ways, and, as such, IMAX's network is
among the most important and successful theatrical distribution
platforms for major event films around the globe.
IMAX is headquartered in New
York, Toronto and
Los Angeles, with offices in
London, Dublin, Tokyo, Shanghai and Beijing. As of Sept.
30, 2017, there were 1,302 IMAX theatre systems (1,203
commercial multiplexes, 13 commercial destinations, 86
institutional) operating in 75 countries. On Oct. 8, 2015, shares of IMAX China, a subsidiary
of IMAX Corp., began trading on the Hong Kong Stock Exchange under
the stock code "HK.1970."
IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D
Experience®, The IMAX Experience®, IMAX Is Believing® and IMAX
nXos® are trademarks of IMAX Corporation. More information about
the Company can be found at www.imax.com. You may also connect with
IMAX on Facebook (www.facebook.com/imax), Twitter
(www.twitter.com/imax) and YouTube
(www.youtube.com/imaxmovies).
About Cineplex
A leading entertainment and media
company, Cineplex (TSX:CGX) is a top-tier Canadian brand that
operates in the Film Entertainment and Content, Amusement and
Leisure, and Media sectors. As Canada's largest and most
innovative film exhibitor, Cineplex welcomes 75 million guests
annually through its circuit of 163 theatres across the
country. Cineplex also operates successful businesses in
digital commerce (CineplexStore.com), food service, alternative
programming (Cineplex Events), cinema media (Cineplex Media),
digital place-based media (Cineplex Digital Media), amusement
solutions (Player One Amusement Group) and an online eSports
platform for competitive and passionate gamers
(WorldGaming.com). Additionally, Cineplex operates a location
based entertainment business through Canada's newest destination for 'Eats &
Entertainment' (The Rec Room), and will also be opening new
complexes specially designed for teens and families (Playdium) as
well as exciting new sports and entertainment venues in communities
across the country (Topgolf). Cineplex is a joint venture
partner in SCENE, Canada's largest
entertainment loyalty program.
Proudly recognized as having one of the country's Most Admired
Corporate Cultures, Cineplex employs approximately 13,000 people in
its offices across Canada and the
United States. To learn more visit Cineplex.com or download
the Cineplex App.
SOURCE Cineplex