Alibaba Group Launches 2017 11.11 Global Shopping Festival
October 19 2017 - 5:00AM
Business Wire
Over 140,000 brands offering 15 million quality
products on sale throughout the 24-hour festival
More than one million stores to offer
innovative New Retail experiences to consumers
Alibaba Group (NYSE:BABA) announced that its 11.11 Global
Shopping Festival will officially launch pre-sale activities today,
kicking off the festival period with more than three weeks of
interactive marketing promotions, innovative New Retail experiences
and new product offerings from around the world. Alibaba will host
a press conference on October 31st in Shanghai to announce
additional details and activities around this year’s 11.11
festivities and details of the gala.
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Over 140,000 brands will participate in this year’s 11.11,
offering promotions for more than 15 million product listings. More
than 60,000 international brands will be available to the more than
half a billion Chinese consumers visiting Alibaba’s platforms.
A year after Alibaba announced its New Retail strategy, this
year’s 11.11 Global Shopping Festival will further showcase the
possibilities for the future of retail by infusing physical retail
elements in social media, interactive content, and entertainment in
one ecosystem at an unprecedented scale. Some online to offline
initiatives include:
- Over 1 million stores from different
merchants will utilize various online and offline integrations
under Alibaba’s New Retail models to enhance merchant operations
and create innovative consumer experiences;
- More than 1,000 brands across various
categories will be converting over 100,000 physical locations into
“smart stores” which will feature a range of New Retail experiences
from browsing, shopping tours, virtual fitting rooms, payments and
deliveries;
- More than 600,000 local neighbourhood
convenience stores and 30,000 Rural Taobao service centers will be
part of this year’s 11.11, utilizing Alibaba’s one-stop solution to
digitize their businesses and to assist merchandising and inventory
management. These small merchants will partner with leading
international brands such as Mondelez, Lay’s, Ferrero and P&G
to serve more than 100 million consumers;
- Augmented-reality games like “Catch the
Cat” will allow Chinese consumers to earn special promotion coupons
and prizes when they find and scan the Tmall mascot using the
Mobile Taobao App. Tmall mascots will be featured in thousands of
retail stores including Starbucks and KFCs and other key shopping
locations across China.
For the first time, Tmall will bring more than 100 Chinese
brands overseas, offering special promotions targeting over 100
million overseas Chinese consumers in Asia and around the
world.
Alibaba’s logistics network, Cainiao Network, expects over 3
million logistics personnel to handle the millions of packages
generated from the 24-hour shopping festival. Cainiao Network will
invest over US$200 million to help merchants and logistics partners
to handle the increase in demand.
The 11.11 Global Shopping Festival Gala will take place on
November 10th in Shanghai and will be directed by Hollywood
producer David Hill for the second year in a row, featuring
celebrity guests and performances livestreamed by three TV station
partners in China: Zhejiang TV, Beijing TV and Shenzhen TV.
About the 11.11 Global Shopping Festival
The 11.11 shopping festival began in 2009 with participation
from just 27 merchants as an event for merchants and consumers to
raise awareness of the value in online shopping. Last year, nearly
100,000 merchants participated in the global shopping event, with
consumers spending RMB 120.7 billion (USD 17.79 billion) during the
24-hour period. For additional history and facts from last year’s
festival, as well as the latest news and updates on the 2016 11.11
Global Shopping Festival, please visit Alizila:
http://www.alizila.com.
About Alibaba Group
Alibaba Group’s mission is to make it easy to do business
anywhere. The company aims to build the future infrastructure of
commerce. It envisions that its customers will meet, work and live
at Alibaba, and that it will be a company that lasts at least 102
years.
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APAC:Alibaba GroupCecilia Kwok, +852 9132
7709ceciliakwok@alibaba-inc.comorAlibaba GroupShao Xiaoyi, +86 186
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GroupBrion Tingler, +1 917 528
1992brion.tingler@alibaba-inc.comorEMEA:Alibaba GroupMaja
Hauke, +44 (0) 20 7 3958330maja.hauke@alibaba-inc.com
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