- Following the expansion of reach to 17M Tata Sky subscribers
earlier this year, QYOU is increasing its focus on India with a series of new content
partnerships and localized programming in the region
- QYOU India has partnered with leading digital media company
Culture Machine to license their content across QYOU's
platforms
TORONTO, DUBLIN and LOS
ANGELES, Sept. 13, 2017 /CNW/
- QYOU Media (TSXV: QYOU), the world's leading curator of premium
'best-of-web' video for multiscreen distribution is growing its
operations in India following the
success of its partnership with Tata Sky. The expansion includes
new content partnerships with leading digital creators and the
launch of a localized version of its linear feed to cater the
tastes of local audiences and meet the needs of broadcast, cable,
and mobile operators in India.
India has a flourishing TV
market, currently ranking third in the world after the US and
China. Much of the TV consumption
growth in the region is driven by mobile and broadband. Following
the success of The QYOU's partnership with Tata Sky, where its
programming is available to subscribers through the content
distribution company's mobile app and TV channel, QYOU has gone on
to sign a series of partnerships with content creators and
distributors in the region to boost its presence further.
The partnerships include Culture Machine, a leading digital
media company backed by cutting edge technology, with many of the
most popular Indian digital networks under its umbrella; Desi Hip
Hop Inc, a platform for South Asian hip hop culture; and TheVibe a
curator of contemporary Indian lifestyle video content. Through
these partnerships and by curating tailored content for the region,
QYOU Media will feature localized programming that caters and
appeals to Indian viewers. In addition to distribution of Indian
content to customers in India,
QYOU intends to incorporate certain shows and clips into its other
channel feeds and programming around the world.
Curt Marvis, CEO and
Co-Founder, QYOU Media says: "India is one of the most exciting markets in
the world right now. The huge number of mobile and multiscreen
viewers, particularly millennials who form around a third of the
Indian population, is really driving the convergence of online
video and television there. We are excited to partner with digital
innovators Culture Machine, Desi Hip Hop Inc. and TheVibe, which
opens-up a myriad of possibilities for us to create more localized
content that reflects the unique voice and flavor of India. We plan on building on our work with
Tata Sky to gain an even greater footprint in this market moving
forward."
Culture Machine President, Tuhin
Menon, adds: "We are excited to partner with QYOU to
explore the full scope of our digital first media brands - Being
Indian, Blush, Awesome Sauce, Viva and Put Chutney - all of which
enjoy pole position in their respective categories. Through this
partnership, viewers of the digital broadcast network TBD in the
USA, as well as subscribers of
QYOU's offerings globally on linear and VOD platforms, will be able
to watch Culture Machine's varied stable of digital first
programming. This content collaboration will pave the way for a
wider engagement with CM's patented Video Machine platform in the
coming months. We look forward to building out this engagement
further".
About QYOU Media
QYOU Media Inc. is a fast-growing global media company that
curates and packages premium 'best-of-the-web' video for
multiscreen distribution. Founded and created by industry veterans
from Lionsgate, MTV, and CinemaNow, QYOU's millennial-focused
products including linear television networks, genre-based series,
mobile apps, and video-on-demand formats reach millions of
customers on six continents. Distribution partners include Sinclair
Broadcast Group, Vodafone, 21st Century Fox, Liberty Global,
Telenor and TATA Sky.
SOURCE QYOU Media Inc.