Clear Channel Outdoor RADAR Gets Smarter by Adding Cuebiq’s Real-time Mobile Analytics to Help Advertisers Understand Campa...
July 24 2017 - 1:13PM
Business Wire
24 Hour Fitness Uses New Data for Integrated Out-of-Home and
Mobile Campaign Achieving 264% Lift in Gym Visits
Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), a subsidiary of iHeartMedia Inc., today
announced the evolution of its Clear Channel Outdoor RADAR suite of
Out-of-Home (OOH) advanced advertising platform with the addition
of Cuebiq’s location intelligence and attribution solutions, which
leverage the largest source of accurate location data in the U.S.
The new agreement enables CCO RADAR to tap into Cuebiq’s location
insights and footfall attribution analysis, based on aggregated and
anonymized mobile location data, to identify audiences exposed to
CCOA’s printed and digital billboards.
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24 Hour Fitness launched their campaign
on Clear Channel Outdoor's printed and digital billboards in two
California markets. (Photo: Business Wire)
These additional insights, via Cuebiq’s privacy-compliant
methodology, helps inform advertisers and media buyers how to most
efficiently reach consumers and measure campaign performance based
on real-world behavior. This enhances CCO RADAR’s suite of
solutions by offering advertisers access to more location data at
scale and with more granularity and speed, including the ability to
measure campaigns in smaller markets and from many local
businesses.
Since February 2016, a diverse mix of national brands, ranging
from QSR, beverage, retail, cable TV and automotive, have
successfully used CCO RADAR to measure double digit lifts in the
results driven by their OOH ad campaigns with CCOA.
As marketers engage with connected and highly-mobile consumers,
adding these new location solutions to CCO RADAR provides brands
with additional insights into consumers’ offline behaviors such as
uplift in store visits, how long they spent at a location and brand
affinities. Cuebiq’s proprietary technology, which spans tens of
millions of mobile devices in the U.S., helps advertisers to better
identify audience groups exposed to CCOA’s media.
24 Hour Fitness, a leading fitness industry pioneer with nearly
four million members in more than 400 clubs across the U.S.,
recently tapped the new CCO RADAR capabilities to plan and measure
the impact of its latest OOH campaigns. 24 Hour Fitness used
Cuebiq’s accuracy and scale against CCOA’s OOH inventory in two
markets to anonymously identify mobile IDs exposed to their OOH
campaign. CCO RADAR audience insights were used to identify the
CCOA locations that most efficiently reached 24 Hour Fitness
customers and non-customers. The company was then able to measure
the lift in physical gym visits among customers exposed to the
advertising. The exposed audiences showed a significant increase in
guest traffic.
In addition, the combination of data accuracy, density and scale
used for its footfall analysis allowed 24 Hour Fitness to review
their results at an even more granular level, including: by DMA;
how frequency of exposure affected visitation rates; dwell time of
exposed devices; and by daily comparison of visitations between the
exposed and control groups.
“These enhanced RADAR data sets provided valuable insights that
allowed us to quantify the impact of our OOH campaigns,” said Tom
Lapcevic, Executive Vice President and Chief Marketing Officer, 24
Hour Fitness. “We look forward to working with Clear Channel
Outdoor Americas in the future to help us improve more lives
through fitness.”
“We’re excited to partner with Clear Channel Outdoor Americas to
bring our attribution, location intelligence and audience analysis
solutions to advertisers’ OOH campaigns,” said Antonio Tomarchio,
CEO, Cuebiq. “Our proprietary technology delivers higher data
accuracy and data density per user at larger scale, providing
advertisers actionable insights into consumers’ offline
behaviors.”
“The addition of Cuebiq to our growing list of respected and
privacy compliant mobile data partners dramatically increases the
scale of CCO RADAR insights,” said Andy Stevens, SVP, Research
& Insights, Clear Channel Outdoor Americas. “This means we can
apply our analytics more quickly, with greater precision and in
more markets than ever before, and it addresses advertisers’
greater demand for location analytics based on mobile users’
offline behavior.”
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc., (NYSE:CCO) is one of the
world’s largest outdoor advertising companies, with more than
650,000 displays in over 35 countries across five continents,
including 43 of the 50 largest markets in the United States. Clear
Channel Outdoor Holdings offers many types of displays across its
global platform to meet the advertising needs of its customers.
This includes a growing digital platform that now offers over 1,200
digital billboards across 28 U.S. markets. Clear Channel Outdoor
Holdings’ International segment operates in 22 countries across
Asia and Europe in a wide variety of formats. More information is
available at www.clearchanneloutdoor.com
Like us on Facebook at facebook.com/CCOutdoor
Follow us on Twitter at twitter.com/CCOutdoorNA
About Cuebiq
Cuebiq is a next generation location intelligence company,
leveraging the largest database of accurate and precise location
data in the U.S. Its leading data intelligence platform analyzes
location patterns of 61 million monthly active U.S. smartphone
users on over 180 mobile apps, allowing businesses to glean
actionable insights about real-world consumer behaviors and trends.
Cuebiq provides clients geo-behavioral audiences for cross-platform
ad targeting, the industry's only SaaS based real-time campaign
optimization and footfall attribution tools, and offline location
analytics. Cuebiq does not collect any personally identifiable
information. Its privacy-sensitive methodology has earned the
company membership status with the Network Advertising Initiative
(NAI), the leading self-regulatory industry association dedicated
to responsible data collection and its use for digital advertising.
Cuebiq is headquartered in New York with offices in Chicago, Italy
and China.
Follow us on Twitter at twitter.com/Cuebiq
Follow us on
LinkedIn at linkedin.com/company/cuebiq
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170724005980/en/
For Clear Channel Outdoor AmericasJason D. King,
212-812-0064jasondking@clearchannel.comorFor CuebiqPaul Chronister,
410-596-9175paul@kitehillpr.com
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