FRANCHISE HOLDINGS INTERNATIONAL RECEIVES $300,000 CASH AND SERVICES INVESTMENT
July 23 2018 - 8:00AM
Cash and Services Injection to Focus
on Web Presence and Customer Engagement
Toronto, Ontario, Canada, July 23, 2018 (GLOBE
NEWSWIRE) -- Franchise Holdings International, Inc. (OTC: FNHI),
the parent company of Worksport LTD Inc., an innovative
manufacturer of high quality, functional, and aggressively priced
tonneau / truck bed covers for the light truck market, has received
a US $100,000 in cash investment and US $200,000 in online services
and marketing to improve online presentation and awareness from a
leading internet marketing firm with a track record of success in
building online presence and sales. All this is geared to
supporting FNHI and its subsidiaries in achieving their objectives.
These services will be rendered over the coming 18 months.
Some of the key initiatives the company will be
launching include web development, search engine optimization
(SEO), social media, investor education content and tools, and
strategic media placements. FNHI also has plans to implement an
advanced new customer relationship management (CRM) system designed
to streamline customer data and communications for its Worksport
subsidiary in order to maximize sales revenue, shorten the customer
buying cycle and increase customer/dealer retention and
satisfaction.
The first project currently being kicked off is
a complete redesign of
the Worksport.com and FranchiseHoldingsInternational.com websites
with the objective of fortifying the brand image while improving
user experience through more advanced content delivery
capabilities. As a part of Worksport’s overall expansion
plan, the redesign will enable Worksport to cultivate better
relationships with an expanded dealer network throughout Canada,
the U.S. and all of Latin America. Secondly, the initiative will
help to improve brand loyalty and evangelism by consumers who
purchase truck covers through Worksport’s dealer/distributor
network.
“We expect this new branding and online presence
will make a significant difference to our operations,” said FNHI
CEO Steven Rossi. “It is part of an overall plan to bring our
entire web presence up to date, with a new brand image.”
The company is already in progress of rolling
out a new social media strategy for FNHI and Worksport to support a
better brand experience, strengthen relationships and improve
shareholder, consumer and dealer satisfaction. Social media
properties such as Twitter, Facebook, LinkedIn and Instagram will
be leveraged as tools to distribute engaging content designed to
provide high value and improved service to stakeholders and
consumers. The new marketing strategy will be utilizing social
listening tools to identify brand sentiment, risk and opportunities
to strengthen brand promise, improve product offerings and overall
value to shareholders and customers.
About Franchise Holdings
International
Worksport, Franchise Holdings International's
wholly owned subsidiary, was founded in 2011 to breathe innovation
into the existing tonneau / truck bed cover market. Tonneau / truck
bed covers have remained much the same in price and design since
2005 with one main company controlling a majority of the tonneau /
truck bed cover market. This dynamic market segment is in need of a
new innovative manufacturer of high quality, functional, and
aggressively priced tonneau / truck bed covers. Worksport has
developed multiple products for all of the most prominent pickup
trucks available in North America. Details of most products can be
found at www.Worksport.com. Worksport sells its products through
master warehouse distributors, dealers, and online retailers in
Canada and the U.S.
Forward-Looking Statements
This document may contain forward-looking
statements, relating to Franchise Holdings International Inc.
operations or to the environment in which it operates, which are
based on Franchise Holdings International Inc. operations,
estimates, forecasts and projections. These statements are not
guarantees of future performance and involve risks and
uncertainties that are difficult to predict, and/or are beyond
Franchise Holdings Internationals Inc. control. A number of
important factors could cause actual outcomes and results to differ
materially from those expressed in these forward-looking
statements. Consequently, readers should not place any undue
reliance on such forward-looking statements. Franchise Holdings
International Inc. disclaims any intention or obligation to update
or revise any forward-looking statements, whether as a result of
new information, future events or otherwise.
Source:
http://franchiseholdingsinternational.com/news/franchise-holdings-international-receives-300000-cash-services-investment/
For more information, contact:
Franchise Holdings International
investors@franchiseholdingsinternational.com
https://franchiseholdingsinternational.com/
1-888-554-8789