Tarrytown, NY --
February 20, 2020 -- InvestorsHub NewsWire -- Nightfood, Inc.
(OTCQB:
NGTF), the better-for-you ice cream company
addressing America’s $50 billion-dollar nighttime snacking
problem, announced today that Nightfood is now formally being
recommended as the Official Ice Cream of the
American Pregnancy Association.
The American Pregnancy
Association (APA) is a national health organization committed to
promoting reproductive and pregnancy wellness through education,
support, advocacy and community awareness. Founded in 1995,
the APA currently serves over five million women and families a
month through their website and toll-free education
helpline.
“The buzz on social
media about Nightfood has been building, and we noticed an increase
in posts from pregnant women,” observed Nightfood CEO Sean
Folkson. “Consulting with our nutrition experts, we
discovered that Nightfood’s unique formulation, among all other ice
creams on the market, best aligns with the specific nutritional
needs women have during pregnancy. Objectively, Nightfood is
the single most appropriate ice cream for moms-to-be and their
cravings. This fact has now been confirmed and endorsed by
the American Pregnancy
Association.”
Ice cream is the food
most associated with pregnancy cravings. In a 2017 study
published in the Journal of Pediatrics and Mother Care
titled ‘Food Cravings and Aversions during Pregnancy’, the authors
reported, “the most popular items craved were ice cream and other
sweets, watermelon, tropical fruits, and fruits/juices”. The
study also reinforced the importance of following a healthy diet
during pregnancy, and how difficult that can be in the presence of
these unhealthy cravings, which are “usually met with consumption
of the craved food”.
“As a father and
husband, I wish we had Nightfood ice cream when my wife was
pregnant,” added Folkson. “Then, putting on my CEO hat, I am
humbled by the sheer economics of being named the Official Ice
Cream of pregnant moms everywhere. There are over three
million pregnant women in the US at any given time. That’s a
tremendous market segment. But I believe the more explosive
statistic from an investor perspective is that every day well over
10,000 highly-motivated new women will enter this demographic, day
after day after day.”
Folkson points out
that expectant moms are in a period of great transition,
proactively seeking lifestyle changes that can benefit themselves
and their baby, while sharing and consuming massive amounts of
information. Upon finding out they are pregnant, it’s routine
for women to immediately make significant dietary changes such as
eliminating alcohol consumption, stopping smoking, and eliminating
favorite foods like sushi and deli
meat.
“Moms make instant
changes when they learn they’re expecting. Switching to the
brand of ice cream recommended by the American Pregnancy
Association can go right along with the other most common dietary
modifications. Moms will hear about Nightfood ice cream from
the APA, but they’ll also hear about it in traditional media,
social media, blogs, from friends, service providers…this is a huge
catalyst and accelerant for national
distribution.”
Management believes
Nightfood ice cream, which is growing in popularity among men,
women, and kids of all ages, will remain a family favorite long
after the pregnancy ends. Nightfood remains a mainstream ice
cream, formulated to satisfy nighttime cravings in a better,
healthier, more sleep friendly way. It is not being branded
or repositioned as a pregnancy ice cream. Rather, Nightfood
has been identified by the American Pregnancy Association as the
single best ice cream for consumption by pregnant
women.
“Over 130,000 visitors
daily turn to the APA website for information about pregnancy
health, nutrition, preparing for the birth experience, naming their
baby, and more,” commented APA President Lynn Handley. “We’re
thrilled to be able to recommend Nightfood for those cravings that
inevitably hit for most women. With more protein, fiber,
calcium, magnesium, and less sugar, fewer calories, and ingredients
to tackle nighttime heartburn, Nightfood is a more nutritionally
appropriate ice cream for pregnant women than anything we’ve ever
seen on the market, based on recommendations from The American
College of Obstetrics and Gynecology, The Mayo Clinic, and general
expert consensus on prenatal
nutrition.”
“This ground-breaking
endorsement is going to make for a busy 2020,” added Jessie
Trinchard, Nightfood’s sales director. “Nightfood has already
secured distribution in major divisions of both Kroger and
Albertsons, and we’re talking to additional national and regional
chains. Now that we’re the official ice cream of pregnant
women everywhere, it’s difficult to imagine significant chains not
including Nightfood in their ice cream
assortment.”
“With ice cream being
pretty much synonymous with pregnancy cravings, I think it’s great
that there’s finally an ice cream brand that I can confidently
recommend to my patients,” remarked Dr. Jill Hechtman, MD, FACOG
OB/GYN. “Nutrition and sleep play an important role in every
pregnancy. And now, so can Nightfood ice
cream.”
About Nightfood
Holdings:
Nightfood Holdings,
Inc. (OTC:
NGTF), owns Nightfood, Inc. and MJ Munchies,
Inc.
After manufacturing
their first pint in early 2019, Nightfood secured ice cream
distribution in multiple Top-10 supermarket chains in the United
States, with concentrations in the Carolinas, Mid-Atlantic, the
upper Midwest, and New England.
Management has also
begun to focus on distribution of Nightfood sleep-friendly ice
cream in hotels across the United States, and is currently
available in certain locations of chains
such as Fairfield Inn & Suites (Marriott), Hilton Garden Inn
(Hilton), Staybridge Suites (InterContinental Hotels Group), and
Residence Inn (Marriott).
On Feb 8, 2019, it
was announced that Nightfood ice cream won the 2019 Product of the
Year award in the ice cream category in a Kantar survey of over
40,000 consumers. On June 26, 2019, Nightfood was named
Best New Ice Cream in the 2019 World Dairy Innovation
Awards.
Over 80% of
Americans snack regularly at night, resulting in an estimated 700M+
nighttime snack occasions weekly, and an annual spend on night
snacks of over $50 billion dollars, the majority of it on options
that are understood to be both unhealthy, and disruptive to sleep
quality.
Scientific research
indicates these unhealthy nighttime cravings are driven by human
biology. Willpower is also weakest at night, contributing to
unhealthy night snacking behavior, and the majority of night
snackers report feeling both guilty and out-of-control when it
comes to their nighttime snacking.
Because unhealthy
night snacking is biologically driven, and not a trend or a fad,
management believes the category of nighttime-specific nutrition,
which Nightfood is pioneering, will be a billion-dollar
category.
MJ Munchies, Inc.
was formed in 2018 as a new, wholly owned subsidiary of Nightfood
Holdings, Inc. to capitalize on legally compliant opportunities in
the CBD and marijuana edibles and related spaces. The Company
is seeking licensing opportunities to market such products under
the brand name “Half-Baked”, for which they’ve successfully secured
trademark rights.
Questions can be
directed to investors@Nightfood.com
About The American
Pregnancy Association
The American Pregnancy
Association (APA) is a national health organization committed to
promoting reproductive and pregnancy wellness through education,
support, advocacy and community awareness. Founded in 1995,
the APA currently serves more than five million women and families
a month from over 70 countries through our website, online chat and
toll-free education helpline.
Forward Looking
Statements:
This current press
release contains "forward-looking statements," as that term is
defined in Section 27A of the United States Securities Act of 1933
and Section 21E of the Securities Exchange Act of 1934. Statements
in this press release which are not purely historical are
forward-looking statements and include any statements regarding
beliefs, plans, expectations or intentions regarding the future,
including but not limited to, any products sold or cash flow from
operations.
Actual results could
differ from those projected in any forward-looking statements due
to numerous factors. Such factors include, among others, the
inherent uncertainties associated with distribution and
difficulties associated with obtaining financing on acceptable
terms. These forward-looking statements are made as of the date of
this news release, and we assume no obligation to update the
forward-looking statements, or to update the reasons why actual
results could differ from those projected in the forward-looking
statements. Although we believe that the beliefs, plans,
expectations and intentions contained in this press release are
reasonable, there can be no assurance that such beliefs, plans,
expectations or intentions will prove to be accurate. Investors
should consult all of the information set forth herein and should
also refer to the risk factors disclosure outlined in our most
recent annual report for our last fiscal year, our quarterly
reports, and other periodic reports filed from time-to-time with
the Securities and Exchange
Commission.
Media
Contact:
Tim
Sullivan
media@Nightfood.com
732-816-0239
Investor
Contact:
Stuart
Smith
investors@Nightfood.com
888-888-6444,
x3
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