BannersUI Automates the Creation of Static,
Animated and Video Banners, Enhancing Multi-Platform Ad
Campaigns
SANTA
CRUZ, Calif., Sept. 17,
2024 /PRNewswire/ -- Santa Cruz Software today
announced the public release of Version 1 of BannersUI, an
advanced ad design automation tool that integrates seamlessly with
Digital Asset Management (DAM) systems and is also available
through BrandingUI, the marketing collateral template portal by
Santa Cruz Software. BannersUI supports the automated creation of
static, animated and video banners, empowering users to automate
the design, resizing and reformatting of ads for popular platforms,
including Facebook, Instagram and Google Ads.
The public release of version 1 of BannersUI expands on the
capabilities introduced earlier this year by adding video and
animation features, enabling marketing teams to produce dynamic and
engaging content for multi-channel campaigns. Whether working with
images or videos, designers can now automate the process of
generating content in multiple sizes and formats, streamlining
workflows and ensuring brand consistency. By leveraging BannersUI's
automated design features to drive scale, designers can focus on
higher-value creative tasks.
A key feature of version 1 of BannersUI is the cascading
brandkits, a powerful solution for managing and scaling brand
consistency across multiple sub-brands, departments or markets.
This feature enables users to create and manage customized
sub-brandkits while maintaining consistency with the overarching
parent brand, ensuring that marketing and sales teams can quickly
deploy on-brand assets for all cross-brand, multi-channel
campaigns.
The BannersUI integration with leading DAM partners offers teams
the ability to create various ad sizes and formats automatically
from directly within their preferred DAM, seamless integrated into
the existing DAM user experience. For users of BrandingUI,
BannersUI is available directly within the platform, allowing
marketing and design teams to automate ad resizing and reformatting
processes from the same portal they use for creation of other
brand-compliant marketing collateral.
"Integrating BannersUI into DAM systems is a real game changer
for design teams, creative automation into their workflows," said
Mark Hilton, CEO of Santa Cruz
Software. "BannersUI is a partner in the design process, empowering
designers to produce a broader range of digital ads without the
time-consuming tasks of manual resizing and reformatting. This
saves valuable time and ensures that campaigns can be quickly
adapted to meet platform-specific requirements."
Later this year, Santa Cruz Software will release a beta version
of BannersUI that will introduce AI-assisted layout — the first
technology feature to come from Santa Cruz Software Labs, a
subdivision of Santa Cruz Software focused on leveraging AI to
enhance creative operations. Santa Cruz Software Labs leverages
extensive experience and expertise in AI paired with proprietary
client data to drive the use of ethical AI design features. These
AI capabilities will enable marketing teams to automate the
creative process even further, offering suggestions for layout and
design improvements based on predefined brand guidelines and
learned user preferences, enhancing both speed and creativity.
About Santa Cruz Software
Santa Cruz Software offers a suite of tools designed to connect
design and productivity applications to Cloud services, enabling
seamless collaboration and enhanced workflows. The company's
solutions empower teams to maintain brand compliance, streamline
asset management and boost productivity. Santa Cruz Software's
offerings include integratable Dynamic Templates based on Adobe
InDesign (PrintUI), a DAM connector for Adobe applications
(LinkrUI), a turnkey collateral/campaign portal (BrandingUI) and an
ad design automation platform (BannersUI). For more information,
visit the Santa Cruz Software website.
Media Contact:
David Haefele
FortyThree, Inc.
831.621.5661
scsoftware@43pr.com
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SOURCE Santa Cruz Software